5 examples of the best public company About Us pages
Introduction: what are the keys to an ‘About Us’ page that converts investors?
As a public company, your About Us page is where you showcase your story and opportunity to both your clients and investors. Just as we discussed with homepage designs last week, the most important part of your public company About Us page is to provide easy access to all information. Think about your company goals, your values, and your vision for the future. Will investors be able to tell right away your plans? Have you considered adding a message from the CEO? Below are some great examples we’ve found from all industries to get you inspired.
Download the 10-point checklist to convert investors on your About Us page to get specific reccomendations on how to make your company stand out to investors.
The best public company About Us pages
Here are some stellar examples we’ve found around the internet of the best public company About Us pages.
Nike’s About Us page shows us a perfect blend of eye-catching designs and information accessibility. The main tagline articulates their mission clearly, and follow up boxes below break out the four pillars of their company with opportunities to learn more.
2. Keurig Green Mountain
As Keurig’s website is a giant point of sale for them, their About Us page is an entirely separate website. Their main banner showcases a featured story and letter from our CEO (which is always a good idea). Similarly to Nike, beneath the main banner are nicely laid out portals to access more information about sustainability, careers, and most recent press releases.
3. Anglo Gold Anglo Gold Ashanti
As a global gold producer, Anglo Gold Ashanti’s main objective for their About Us page was to showcase their global presence. Beneath their five key business objectives, they’ve included a visual representation of their company’s growth with the informative tagline ‘four regions, 9 countries, 19 operations’.
Salesforce’s About Us page really steps up its design game with looping background video, bold colours, and full screen imagery. It’s still very easy, however, for a user to find all the necessary information. Salesforce also included a space on their About Us page for testimonials and awards, which boosts their credibility with consumers and investors.
5. Teck Resources
We have a bit of a crush on Teck Resources’ website lately and we’re not ashamed of it. With their About Us section, Teck places attention on their company history. To showcase their proud history, they’ve created an interactive timeline. Users can easily jump to a decade and explore the over 100 years of growth in a highly visual way.
There should be an even spread between great design and easy access to information on your about page, just like we talked about last week with the best homepage designs. Want some concrete tips about what to include on your company’s About page? Take a look at our 10-point checklist for the best corporate About Us page. Download it below!