Brazil Resources Inc. (TSX-V: BRI) is a public mineral exploration company with a focus on the acquisition and development of projects in emerging producing gold districts in Brazil, Paraguay and other parts of South America. Recently we re-designed their website. The company needed a website that could effectively tell their story to investors! Together with the client, we brainstormed different ideas and web design techniques that would help achieve their objective. In the end, we decided that an embedded video, a unique investment highlights page and responsive design were the three tools that could help make BRI’s story be heard.
Since 2013 was one of the toughest years for the junior mining sector we wanted to find a way where we could effectively communicate BRI’s plan with its shareholders. We chose to use an embedded video because it has the ability to covey a clear and direct message. The video gave BRI’s management team the opportunity to communicate with its audience about its strategy during these tougher times. The CEO, Steve Swatton, and Chairman, Amir Adnani got a chance to touch on all of the market opportunities for the company. The video emphasizes that a downturn can be the best time to grow a new company.
Investment Highlights Page
We created a scrolling parallax page with interactive images to tell BRI’s story, this is the perfect tool for giving your viewers an informative, yet seamless experience. With a micro to macro approach, we used facts, figures, and performance metrics to elaborate on BRI’s story. Starting with micro, the Investment highlights page explains BRI’s rapid resource growth through strategic acquisition, highlighted by their capital structure and strong management team. Then we switch over to the company’s macro story – Why Brazil? This section highlights the country’s rising economy.
Brazil Resources has a very diverse group of shareholders so it was important for their website to cater to everyone’s needs. On that note, we used responsive design, a web design approach aimed at crafting sites to provide an optimal viewing experience. This ensures that all of BRI’s shareholders and future investors can access their site anywhere, on any device.