Critical Outcome Technologies was looking for a website as unique as their program. With the investment community as a target market, COTI needed a website that broke down their business goals and values in an easily understandable way.
Our design process for this site was motivated by the industry COTI resides in. We stuck with a modern and clinical colour-pallet to reflect both their growth in both medical and pharmaceutical. We also focused on their pipeline and drug discovery process pages, and helped users understand the complicated medical jargon with full screen visuals and subtle interactivity.
Uniquely designed pipeline page.
Revision of investor section with important info showcased in ‘investment highlights’ area.
Bold, full screen imagery reflecting their day-to-day discovery process.
Animation & interactivity features to bring their story to life.