Eguana Technologies

The Situation

Eguana Technologies main goal for a new website was to prove their position in the industry as early market leaders. With a product that can’t be summed up in one sentence, however, the trick was to inform investors of the full product story without losing their attention.

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The Solution

We immediately went to work figuring out the best ways to visually communicate Eguana’s product in a way that resonated with investors. With an intuitive investors ‘hub’, a company milestone graphic, and a product story on every page, the finished website is as ahead of its time as the company it represents.

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Highlights

A clean and modern design emphasized Eguana Tech’s focus on being early market leaders.


We created an intuitive ‘Investor Hub’ page that highlighted all the company’s crucial information for potential

Full-page photography illustrates a complex product story.


Company milestones timeline graphic in the About section to show how Eguana Tech is ahead of the curve.

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Fundamental Applications Corp

The Situation

Fundamental Applications Corp. is a technology startup who approached us about designing their website before the launch of their first product ‘Serum’, a mobile chat application for Millennials. They’ve since expanded and acquired two more products. The company’s main priority was time: they needed a website with a quick turnaround, as they were going through a funding round and needed a space to send potential investors to learn about their opportunity.

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The Solution

We thrive on tough deadlines. Although we made sure to stick within the timeframe, we were also determined to create the highest caliber site for Fundamental. We drafted an initial design concept to present to them early in the process. They liked our concept so much that they trusted us to design the rest of the site without further approval. Modifying our normal approval process allowed us to complete the site on time for their funding round.

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Highlights

Entire site, from planning phase to launch, finished within 4 weeks.


Revised sitemap and information architecture.

Custom design created that appealed to both target markets, from potential investors to the product.


Branding and design of supporting marketing materials, including business cards and fact sheet.

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