5 ways to create the best investor mobile experience
Introduction: how does your investor section look on mobile?
This week, we’re analyzing five different ways you can make your IR corporate site easy to view on mobile for your investors. We’re using General Electric’s investor mobile experience and investor relations website as a shining example.
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5 tips to provide a great investor mobile experience
1. Include an “Add to Calendar” function for your next event or presentation.
This is a simple enough trick that will definitely get you ‘ease of use’ points and boost the investor mobile experience. Help investors stay up-to-date with your next event such as a shareholder’s meeting or live webcast by including an ‘Add to Calendar’ component which sets the reminder in your investors’ personal calendars.
2. Stick with the navigation that everyone knows, but have fun with it.
GE’s mobile investor experience perfectly blends new mobile optimized navigational elements with the classic logo in the left of the screen and three line bar on the right (hamburger button, for the design-savvy lingo.) In this way, they impress investors with new scrolling features and an interactive mobile side bar, but don’t lose the audience who isn’t ready for this new type of functionality. While General Electric experiments with the mobile platform and what opportunity it brings, they also understand that keeping with the elements everyone knows ensures a smoother transition and better experience.
3. Keep the email signup form on every page
General Electric’s investor relations section features a banner that sticks to the top of the page, no matter where investors are on the website. The banner says ‘sign up for GE investor newsletters and alerts’. Clicking the banner reveals an easy input email sign up. Because this banner stays always at the top of the website, investors don’t have to click through to the contact form.
4. Focus on the downloads that investors look for the most
General Electric’s feature page on their investor relations section makes for a great investor mobile experience. Easy access buttons feature the most important downloads like the latest CEO letter including an interactive annual report, as well as the 10-K summary CEO Letter. Including the most popular investor downloads on the front page of your investor section ensures that the investor mobile experience isn’t spoiled with visitors searching through pages to find your presentation.
5. Give each section its own flair
An important element to consider when optimizing your corporate website for mobile is how the design on the smaller screen will affect the investor mobile experience. General Electric distinguishes each area of their investor section with a coloured overlay over photography and different icons. Incorporating unique design elements to each section of your website will help with mobile navigation. Just be sure that everything matches your overall brand.
Conclusion: think of ways to ‘wow’ them with the mobile screen
Mobile optimization and thinking of the investor mobile experience shouldn’t be considered a burden. Think of it as a new platform in which to impress your audience and make your investors’ lives easier. Take a look at General Electric’s 2015 annual report, that’s also an interactive mobile experience, from your own smartphone and see how they’re incorporating the latest design trends, multimedia components and visuals to engage their audiences and bring their investor strategies into this new mobile facing world.