Forget Zoom Navigation & Prioritize Mobile Optimization

With global smartphone sales growing every day, we always tune into the latest tech trends, and thrive to break the barriers of viewing a website on a mobile. So, how do you optimize your website for mobile and make it easy to navigate? Here’s what you need to know:

Use bigger fonts, more white space and buttons that are easy to tap. That’s because 49% of mobile users hold their phone with just one hand. So whichever mobile optimization you choose, keep this in mind when you’re making decisions on the design.

A fluid layout means that the width of your website is set to a percentage rather than a fixed number. This simple approach will allow your website to expand or shrink to adjust to whatever screen the viewer is using.

A single-column layout is a simple mobile-friendly website designed specifically for mobile browsers. It saves investors time and gives them quick access to key data without any zoom navigation needed. We call our unique version of this layout, Mobilize, in which content updates in between mobile and full website are done automatically.

A responsive design is similar to the fluid layout idea except it provides a much greater flexibility. Instead of just resizing the frame of your website to fit the screen, the content also resizes to fit. So literally, your mother website will be presented in an optimized layout regardless of what device is being used.

This is just a very brief summary of the possible mobile optimization options for your website. With mobile marketing exploding and smartphone sales booming, it’s inevitable that websites need to be optimized to expand their reach across all devices. Give us a call to speak with our tech professionals if you want to know more, we’re always here to help! @BlenderMedia


The Blender Team

This article brought to you by collective inspiration. Sometimes we prefer team huddles and combine our brainpower to deliver you the best in digital marketing content.