Great website design examples to inspire your own

Introduction: design trends aren’t only for the ‘flashy’ companies

While we’ve written many blog posts about making sure your homepage is more than pretty, today we’re focusing on the design itself (so you have our full permission to ‘ooooh’ and ‘ahhhhh’). We pulled some great website design examples below, so you can see how both our clients and companies from all industries have managed to incorporate new website design elements. The below websites show that you don’t have to be Apple or Tesla to have great web design. Every company of every industry can benefit from these trends. How can you utilize some of these elements in your company’s website?

Inspired to start your own website design project? What are you supposed to talk about when you call an agency? Before you get overwhelmed, download our Complete Checklist for Hiring a Website Agency!

 

Great website design examples that follow current trends

Trend: large background images

1. Warby Parker

The white space of Warby Parker’s main website ensures that the big background images pop. The overall stripped back and clean design also mimics Warby Parker’s fresh young vibe as a brand.

 

great website design examples

 

2. B2Gold Corporation

Large background images are great for CSR sections of any public company website. Here’s an example the Social Responsibility section of a website we did for our friends at B2Gold. The images describe their social impact better than any paragraph on the page.

 

great website design examples

Trend: background video

3. Paperless Post

This is one of our favorite websites lately. Paperless Post does almost all their work from their website, so it had to be both beautiful and simple to use. The background video on the homepage shows examples of different scenarios in which their cards are used.

 

great website design examples

 

4. Uranium Energy Corporation

We helped UEC include background video to their website redesign to showcase their projects (as well as make their homepage really pop). Similarly to Paperless Post, this video also showcases their product to their audience.

 

great website design examples

Trend: mobile first design

5. Elespacio

Elespacio is a Spanish digital agency who recently won an award for their mobile first website design. Their scrolling homepage banners look just as beautiful and are just as easy to scroll through on mobile as they are on a desktop computer.

 

great website design examples

 

6. EXL Service

We’ve written about the mobile-first design of EXL, a decision-analytics and operation management provider company, before because it’s one of the best examples of mobile first websites we’ve seen. The best mobile websites make the user forget they’re even viewing from a smartphone or tablet because they don’t feel constricted by the device in any way.

 

great website design examples

Trend: long scroll

7. Apple

There are many companies that artfully include a long scrolling page to highlight products or elements of their website, but Apple does it the best. Complete with subtle animation as a user scrolls, the long scroll really captures the company’s story.

great website design examples

8. Rise 

Shoutout to a local company! Rise is the ‘future of HR’, or a people and culture platform. They recently rebranded and redesigned their website, and we love the long scroll they’ve incorporated to better tell their story.

great website design examples

Conclusion: know the trends, no matter who you are

In paring great website design examples from one ‘cool industry’ company with an example of how a lesser known company can also use these trends, we hope to inspire you to get thinking about how anyone can really implement great web design. Not sure where to start your redesign project, or if you’ll need the help of an agency? Download the checklist below to see if you need the help of professionals!




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Marika Hirsch
Marika Hirsch

As Blender’s Content Manager (aka ‘Resident Wordsmith’) Marika enjoys bringing readers the latest and greatest in both digital trends and IR tips. Follow along on Twitter: