How to Turn Employees into Brand Ambassadors
In order to build relationships that drive results and take full advantage of social media, it’s important you don’t do it alone. It doesn’t matter if you’re a company of 2, 10, 100,000 employees, social media is social. If you want to succeed, you can’t do social media alone. Motivated employees are role models, and motivated employees with social media are role models on display – the absolute best online promotion for your brand.
Here’s how you can leverage your employees to become your biggest advocates:
Celebrate corporate pride. Before you think about building your follower community, take a step back and check if your employees are following your company page. “Employees are your most reliable advocates”, says LinkedIn. Let them show their corporate pride by clicking like and follow. It’s always the first step.
Encourage employees to uncover. Say if investors come across your LinkedIn company page, you wouldn’t want them to think your employees are face-less and suspiciously lacking information right? Think transparency. This also applies to your management team and employees, so encourage them to complete their social media profiles. Your employees’ online presence also represents your brand.
Spread the word. Employees are 70% more likely to engage with your social media content (source: LinkedIn). If your employees are that 30% that doesn’t like to share your corporate content, find out why. Because when employees engage, that action spreads through their network as an update on news feed, which will expand your company’s reach and increase online exposure. It’ll also motivate their network of friends and professionals to like and follow your company.
Be authentic and approachable. When employees speak to clients or investors, they interact with them and get to know them first-hand via emails and phone calls. They understand the clients better than you. They know what articles might interest them and whatnot. If you encourage your employees to connect with them through social media platforms like LinkedIn and Twitter, it adds that bit of personal touch that makes a difference.
Stay social and professional. Some employees might be hesitant and think, social media might muddle up their work and personal lives together. Of course, it’s important to draw a line between the two. Inform your employees that, on Facebook, they can create lists to organize their contacts and control what is being shown to whom. Or sit down during lunch and discuss hashtag etiquette on Twitter. Let them know they can have the best of both worlds.
The social media boom is too big for companies to ignore, and it’s a given that companies in the tech and digital industry should tune in. Social media is good in moderation and it is best when you know how to use it to your advantage. What are your thoughts? Give us a ring or tweet us @BlenderMedia, we’re always looking for feedback!