The 10 point checklist for a great corporate About Us page

Introduction: I like the way you work it

The ‘About Us’ section of your company website is where you sell your vision, your opportunity, and where you educate the world about what you can do. This section has the potential to be your most powerful tool in driving business. The sky is the limit when it comes to what you can broadcast about your company, but it’s all about showcasing the most relevant stuff to your target audience. Your company About page is not, then, about throwing up a few photos and a paragraph about how you started with three buddies in somebody’s garage. People reading your About section want to know more about where you’re headed and what skills and investments you’re making to take you there. If you’re not sure where to begin, or what’s essential to add, we’ve created a checklist to get you started. Enjoy!

 

 

The 10-point checklist for a great corporate About Us page


Marika Hirsch
Marika Hirsch

As Blender’s Content Manager (aka ‘Resident Wordsmith’) Marika enjoys bringing readers the latest and greatest in both digital trends and IR tips. Follow along on Twitter: