The 10 point checklist for a great corporate About Us page
Introduction: I like the way you work it
The ‘About Us’ section of your company website is where you sell your vision, your opportunity, and where you educate the world about what you can do. This section has the potential to be your most powerful tool in driving business. The sky is the limit when it comes to what you can broadcast about your company, but it’s all about showcasing the most relevant stuff to your target audience. Your company About page is not, then, about throwing up a few photos and a paragraph about how you started with three buddies in somebody’s garage. People reading your About section want to know more about where you’re headed and what skills and investments you’re making to take you there. If you’re not sure where to begin, or what’s essential to add, we’ve created a checklist to get you started. Enjoy!