We don’t do boring

The Situation

Blender was a sponsor and an award presenter for the 2015 US IR Magazine Awards. Instead of simply giving away the award and posing for a photo on stage, we decided to do something that no one would be expecting.

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The Solution

We created a boxing-themed mini-campaign that pitted each nominee against each other. The campaign featured an animated and interactive website with nominee stat-cards for social media sharing. We also produced a teaser video to generate buzz around the awards night, and it was shown to all the attendees the night of the event.

IR Champ 1
IR Champ 2
The Digi Awards are Canada’s annual showcase of digital content, celebrating the very best in the digital media landscape. They honour those making waves in their industry from video to advertising, to digital technologies. Our IRchamp campaign was a finalist for the 2015 DigiAwards in the category of multi-channel communications.

Highlights

Blendermedia.com site traffic increased 41% week over week.


Facebook and Twitter reach increased almost 400%.

Over 2,200 views of the teaser video on Facebook with less than $150 in advertising spend.


The campaign was such a hit that we were finalists in the 2015 Nextmedia DigiAwards.

IR Champ 3
IR Champ 4