Corporate Social Responsibility that resonates

The Situation

NOVAGOLD was eager to highlight the unique aspects of their mining projects Donlin Gold and Galore Creek. They also wanted to place a strong focus on their commitment to communities in the area and display how their efforts go above and beyond just the mandatory corporate responsibility.

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The Solution

NOVAGOLD’s story is truly unique, and we were faced with the exciting challenge of crafting a web experience that not only displayed their prestige as a company, but also the fresh aspects that set them apart. We knew the homepage had to be unlike any in its sector, and that the CSR page needed to have that little something extra to really make it resonate.

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The CSSDA is an international web design and development awards platform that honors and showcases freelance designers, studios and agencies for work that pushes the boundaries of creativity, functionality and usability. We’re honoured to accept the CSSDA Special Kudos award for the NOVAGOLD website redesign!

Highlights

Homepage design that reflects their stature as a prominent company in their sector.


Creation of an overarching ‘We Care’ section to emphasize their commitment to communities.

Properties section that highlights their assets with an interactive map to illustrate each project’s specific location.


Custom designed Gold & Mining section to educate investors about the industry.
 

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In Their Own Words

NOVAGOLD’s story is unique and as one of the Company’s primary communication channels, we sought to develop a website that left a lasting first impression. Blender’s expertise in design, IR best practices, and innovative solutions gave us confidence that they could develop a website that set us apart while capturing NOVAGOLD’s brand, focus, and core values. We were not disappointed.

Providing fresh energy and drive, their team fully dedicated themselves to our project ensuring that they met all of our needs and expectations. It was a true collaboration that resulted in a website that we are proud of. After only two months, direct website traffic increased substantially with improved levels of engagement on the new site by the length of time spent and number of pages visited per user.

Erin O’Toole
Analyst, Investor Relations

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