Over the past couple of months, we’ve fielded a lot of questions about the Canadian Anti-Spam Legislation and now the government has stepped up by providing further clarification about the new regulations.
You can check the “Get the Facts” section on the new landing page for the Fight Spam government site but we’d like to highlight the two that deserve the most attention:
Myth: I won’t be able to use email or my current email list to promote my products and services.
Fact: You can continue to use email if you have express or implied consent from recipients. During the 36-month transition period, you can continue to use your current email list if
- you have previously provided your products or services to them and
- they haven’t told you to stop.
Myth: I heard that I could be fined up to $10 million for sending an email and that there could be class actions.
Fact: There are no automatic penalties. The CRTC has a range of enforcement tools available, from warnings to penalties (up to $1 million for individuals and $10 million for businesses).