Time to bring out the champagne!
We’re proud to announce that Blender won the 2015 Interactive Media Award for ‘Best in Class’ in the Investor Relations category for the Silver Standard Resources website. Yes, that was a mouthful. Still with us? Because this is exciting stuff.
What ‘Best in Class’ means for the IMAs
Upon receiving the award, we were told by the Interactive Media Council (IMC), the nonprofit who sponsors the IMAs, that “the Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism”. Some of the elements taken into consideration during the “comprehensive judging process” included the design, content, feature functionality, usability, and standards compliance of the website.
Who’s behind the bling?
The Interactive Media Council is comprised of leading web designers, developers, programmers, advertisers and other web-related professionals. According to the IMA website, some featured judges represented companies such as The New York Times, Microsoft, CNNmoney, and Ogilvy & Mather.
Why we’re really excited (besides the fact that ‘Best in Class’ is fun to say)
This award for an innovative IR site also acknowledges our ‘challenge the norm, break the mold’ mind-frame that drives us every day. We don’t sit well with boring, and want to push companies to try something new when it comes to the design and strategy of their investor relations websites. (Beyond the Best Practices, if you will). For us, this award is a recognition from our peers that our way of thinking is working.
Why we’re proud of the Silver Standard project
If you have a lot of time on your hands, or if you’re just our #1 fan, you can read our in-depth case study here. If you want the quick and dirty version, our Blender president Arash Adnani says it best: “Blender made the [Silver Standard] site more of an experience for its users. We focused on storytelling education and a seamless user experience from desktop to mobile browsing”.
If you only pull one word from that quote, pull experience. Our main focus was maximizing every moment of a user’s time on the Silver Standard site. The most important starting point for us was motion. The new site needed to move unlike its predecessor. Our general visual approach was to keep it minimal but significant. It was also important for us that users were educated about the sector as well as informed about the company. So we developed a unique section called ‘Metals Fundamentals’ where visitors can learn more about the industry that Silver Standard is a part of, and about silver’s worldwide impact.
So what’s next guys?
We’re super proud of our team, and can’t wait to apply for more awards (I mean, who doesn’t like sparkly things?). But most importantly for us, this award serves to focus us in on our main goal of changing the game when it comes to corporate and IR sites. We’re happy to be recognized for our continuous drive to bring innovation to digital investor relations. Now we just want to create more award-winning investor sites. Hey, our next one could even be yours. Give us a call.
Can you feel the excitement through the photos?
We can create award-winning websites, but we can’t open a bottle of champagne.