If, after reading about why it’s so important to highlight CSR on your website here, you’re not convinced that Corporate Social Responsibility is the right fit for your business, perhaps this will sway your opinion:
The Reputation Institute, a private consulting firm, invited over 40,000 consumers across 15 markets to participate in a study in an effort to rank the world’s most reputable companies. The study not only found broke ground in terms of discovering purchasing habits, it also found that willingness to buy is driven 60% by consumer perception of the company, with the actual products or services impacting only 40%.
Can you imagine?
The better the reputation, the greater chance of consumer purchasing. Which means that, instead of focusing primarily on your company’s product or services, it’s time to pay close attention to your reputation. Corporate Social Responsibility leads the way in developing and enhancing reputation, making it more important than ever to tell your story online.
We’ve developed some impressive CSR pages over our years working in Investor Relations, so we’ve done our fair share of research into great CSR pages that our clients have drawn inspiration from.
Which is why we’re sharing them with you now.
If your business is focused on enhancing the reputation of your company, and driving revenue while you’re at it, below are 5 great CSR pages that you need to check out now.
Why we love it: It’s transparent.
With eBay’s CSR page, all information is transparent – which means that the end consumer is not left feeling confused or unsure of eBay’s CSR goals, impact and practices.
eBay clearly displays their CSR focus through their website; the website is easy to navigate, and it is mobile-friendly – two important features of any CSR page.
Why we love it: It’s interactive.
This is the only bias on the list because, well, we made it.
We love B2Gold’s CSR page because it’s interactive. B2Gold.com features an interactive map with their holdings around the world, which gives visitors to the site an opportunity to navigate through a Global map and learn about production, development and exploration sites. It’s truly a leader within the industry.
Why we love it: It’s mobile-friendly.
This is a must for any CSR site, and Whistler Blackcomb does it well.
Not only is the site easy to navigate and straight-forward in terms of the information featured, it’s also mobile-friendly, meaning that it is responsive on every platform we’ve tried here in the Blender office. This makes for a seamless experience for the end user.
Why we love it: We’re swooning over the design…
Microsoft’s creative and design teams are heroes in our books. This CSR site is clean, mobile-friendly, easy to navigate and transparent, all-in-one.
When landing on Microsoft’s CSR homepage, the focus of this company is clear – Human Rights and Environmental Sustainability. There is no lack of clarity, and the minimalist creative is simply stunning.
Why we love it: It combines various mediums.
From video to photos, news stories to social media, Mastercard isn’t afraid to combine various mediums on their CSR site.
After just two scrolls on the homepage, visitors can consume a video on global financial inclusion, which is a focus of the company’s CSR goals and objectives.
We love seeing companies incorporate various mediums on their CSR site, and Mastercard is doing it right.
Don’t be boring.
If we can emphasize one key takeaway, it’s this.
CSR is meant to be fun. It’s meant to showcase the strengths of your business, while enhancing your reputation in the marketplace.
When designing and developing your CSR site or pages, remember to keep them interactive, mobile-friendly, and informative.
And, when testing, ask yourself this question: would I want to scroll through this site? Would I be interested in consuming this content? If the answer is “yes”, then give yourself a high-five. You could make our next “great” list.