3 ChatGPT Alternatives for IROs to Output Tons More Content for Investors

AI has been dominating headlines and is quickly building a reputation as the next big sea change for a wide variety of industries. Chief among these is content creation.

We’ve already written about how ChatGPT can help you easily generate content for your public company. But other options are quickly gaining traction. 

Microsoft recently launched the latest version of Bing, with native ChatGPT implementation, though there’s currently a waitlist. Another large language model in development is Google’s Bard, which the company is reportedly scrambling to finish as ChatGPT dominates the news cycle.

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Each of these are powerful tools, but these massive players aren’t the only kids on the block. At the time of writing, ChatGPT has a few disadvantages:

  • It lacks access to the internet
  • It only has information up to 2022
  • It’s often flooded with users, limiting your access
  • It gets (sometimes even basic) things wrong

It’s also maybe not even the best tool for native content creation. With that in mind, here are three ChatGPT alternatives to help busy IROs and public company marketers put out well-researched, valuable content for their investor base.



Useful for:

  • Research, and research-based investor content
  • Tracking down further sources for content you’ve already written
  • Keep tabs on peer companies with minimal effort
  • Quick bullet points to support a thesis you’ve already put together (“Why should I invest in X company?”)

Perplexity.ai bills itself as a “conversational search engine,” using similar technology to ChatGPT, but with two important differences:

  • Perplexity has access to the full internet
  • Perplexity cites sources, which you can check yourself

The nice thing is that you can follow the sources. So if you’re looking for information for use in a piece you’re working on (say: “gold outlook for 2023”) you can see key points, then click through the information it provides for further context. This also makes it useful for tracking the movements of peer companies.


Jasper AI

Useful for:

  • Creating content of all kinds to keep investors engaged
  • Generating ideas for content investors would be interested in about your company
  • Improving, streamlining, and speeding up writing, for both marketing/outreach content and news releases

Jasper AI is an AI tool specifically designed to produce content for businesses. A few key features:

  • Jasper is equipped with a wide variety of task-specific prompts and tools whether you’re writing an email, blog, company bio, tagline, or really anything else you can think of
  • Jasper has access to the internet
  • Jasper can produce specifically SEO-friendly content with quite accurate information

Jasper is built (and advertised) as a “virtual writing assistant,” providing a whole suite of services for anyone who needs to create content. It’s easy to see the utility in this for busy IROs or anyone running an investor marketing campaign.

The tool seems to be a strong choice for IR professionals looking to expand their content and thought leadership output but don’t have a lot of time.

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Useful for:

  • Generating SEO-friendly content to keep you top-of-mind with investors
  • AI-generated images for use in presentations, website content, and headersCreating ad copy for use in investor marketing campaigns

Last we have Writesonic, which at first glance looks perhaps the most like ChatGPT but with a few essential, useful deviations:

  • Like Jasper, it has a wide variety of templates, including landing pages, calls to action, headlines, SEO blog posts, ads for Google, Facebook, and LinkedIn, and general articles
  • It can generate AI images, which can be useful in all sorts of applications

In a lot of ways, Writesonic seems like a cheaper version of Jasper, though we haven’t had a chance to compare them head-to-head. Writesonic clocks in at $12/month, though it also has a free trial.

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This is just the beginning

It’s the early days for artificial intelligence. As these new technologies balloon across virtually every industry, there’s a lot more that AI can do besides content creation. We are already seeing programs that can help public companies connect with institutional investors and of course numerous AI tools for investors themselves.

This tech will only get more advanced over time, which makes it especially important to keep up with the latest developments to stay ahead of your competition. 

Connecting with your On-The-Go investors: Great Mobile Examples

Take a lesson from your peers, and get mobile optimized.

We’ve been writing a lot lately about why it’s so important to have a mobile-friendly website in order to better communicate with your on-the-go investors. You’ve learned the basics of what mobile-friendly means for public companies. We explained how giant companies like Google are changing the way their mobile searches work with ‘Mobilegeddon’.

This week, we’re looking at specific website examples from Canadian public companies who have made mobile optimization a top priority. In Section Three of our interactive eBook, Connecting with Your On-The-Go Investors, we pull together examples of great mobile websites from companies of all sizes and all industries.


Here’s what you can expect from Section Three: Examples of mobile-friendly websites.

Analyze the mobile readiness of your peers! Below, in this week’s blog, we break down one great example of a mobile-friendly website from our friends at Teck Resources. Section Three of the eBook, however, offers many more examples from great companies as well as an explanation of why mobile optimization should be on your investor relations strategy agenda. You can also read testimonials from IR executives at Teck Resources and others about why mobile was an asset for their investor strategy. The eBook’s collaboration with CIRI BC ensures that each example takes into consideration the needs of Canadian public companies. Navigate to the eBook now for the full experience, or continue reading for one example.


Why we love Teck Resources’s mobile website

Many assume that only companies in the technology sector can benefit from having a cutting-edge website. However, Teck is a great example of a natural resources company with a website built for this day and age. Here are some specific reasons why we love them on mobile:

Great Mobile Examples 1

The Design Isn’t Compromised

Teck’s mobile design is just as stunning as their desktop website. Sliding banners with high quality photos capture the attention of on-the-go investors and the mobile design keeps consistent with the same typography and colours as the desktop experience.


Great Mobile Examples 2

Company News and Performance Features

Teck’s mobile homepage includes pullouts from the latest company news and investor performance figures with an option to navigate to the full page to learn more. Pulling out performance statistics on the homepage makes it easy for on-the-go investors to quickly get the bite-sized information.

Great Mobile Examples 3

Wealth of Information

Teck’s mobile website provides on-the-go investors with all the information they need, from the latest news release to the importance of CSR and sustainability measures. Oftentimes, a public company’s desktop website offers the full breadth of information, while the mobile website lacks a majority of website sections. Teck’s mobile website, however, uses an intuitive navigation and clean design to display all the information needed in an organized way.


Great Mobile Examples 4

Focus on Sustainability

Teck’s mobile website features a section called ‘Our Approach to Sustainability’ with visual icons to help mobile users grasp their environmental plan. At the bottom of the mobile homepage, on-the-go investors can easily find the 2015 Sustainability Report, as well as the latest annual report.


Great Mobile Examples 5

Teck is only one example of the many Canadian companies who are helping their on-the-go investors find the information they need with their mobile websites. To see all the examples and learn more strategies, make sure to navigate to Section Three of the eBook: Connecting With Your On-The-Go Investors.