Introduction: design trends aren’t only for the ‘flashy’ companies
While we’ve written many blog posts about making sure your homepage is more than pretty, today we’re focusing on the design itself (so you have our full permission to ‘ooooh’ and ‘ahhhhh’). We pulled some great website design examples below, so you can see how both our clients and companies from all industries have managed to incorporate new website design elements. The below websites show that you don’t have to be Apple or Tesla to have great web design. Every company of every industry can benefit from these trends. How can you utilize some of these elements in your company’s website?
Inspired to start your own website design project? What are you supposed to talk about when you call an agency? Before you get overwhelmed, download our Complete Checklist for Hiring a Website Agency!
Great website design examples that follow current trends
Trend: large background images
1. Warby Parker
The white space of Warby Parker’s main website ensures that the big background images pop. The overall stripped back and clean design also mimics Warby Parker’s fresh young vibe as a brand.
2. B2Gold Corporation
Large background images are great for CSR sections of any public company website. Here’s an example the Social Responsibility section of a website we did for our friends at B2Gold. The images describe their social impact better than any paragraph on the page.
Trend: background video
3. Paperless Post
This is one of our favorite websites lately. Paperless Post does almost all their work from their website, so it had to be both beautiful and simple to use. The background video on the homepage shows examples of different scenarios in which their cards are used.
4. Uranium Energy Corporation
We helped UEC include background video to their website redesign to showcase their projects (as well as make their homepage really pop). Similarly to Paperless Post, this video also showcases their product to their audience.
Trend: mobile first design
Elespacio is a Spanish digital agency who recently won an award for their mobile first website design. Their scrolling homepage banners look just as beautiful and are just as easy to scroll through on mobile as they are on a desktop computer.
6. EXL Service
We’ve written about the mobile-first design of EXL, a decision-analytics and operation management provider company, before because it’s one of the best examples of mobile first websites we’ve seen. The best mobile websites make the user forget they’re even viewing from a smartphone or tablet because they don’t feel constricted by the device in any way.
Trend: long scroll
There are many companies that artfully include a long scrolling page to highlight products or elements of their website, but Apple does it the best. Complete with subtle animation as a user scrolls, the long scroll really captures the company’s story.
Shoutout to a local company! Rise is the ‘future of HR’, or a people and culture platform. They recently rebranded and redesigned their website, and we love the long scroll they’ve incorporated to better tell their story.
Conclusion: know the trends, no matter who you are
In paring great website design examples from one ‘cool industry’ company with an example of how a lesser known company can also use these trends, we hope to inspire you to get thinking about how anyone can really implement great web design. Not sure where to start your redesign project, or if you’ll need the help of an agency? Download the checklist below to see if you need the help of professionals!