Great Panther Silver Limited is a primary silver mining and precious metals producer and exploration company listed on the TSX and on the NYSE American.. When Great Panther came to Blender Media, the company understood the significance of an engaging and informative website for investors, though knew they had a challenge ahead.
Though the client knew the importance of a mobile-friendly, interactive website, their existing website was far from this. Great Panther Silver knew that they had an outdated design and user experience, and the website was not optimized for mobile. Information for investors was difficult to find, and the client was not seeing the traffic they needed to turn website visitors into investors.
Mobile search and website engagement was of the utmost importance to Great Panther Silver. While their Investor Relations team knew how integral a mobile website strategy was to their own investors, they were challenged with finding a strategic agency to help develop a custom website for their business.
Partnering with the Blender Media team, Great Panther Silver set out on a strategic design and development process. Three areas of core focus in development of a brand new website were:
1. Tell the Great Panther Silver story
Great Panther Silver executes an impressive sustainability strategy with deep involvement in the community. As part of this strategy, Blender Media ensured that sustainability was a core focus on the website. Sustainability on the website covered the Great Panther Silver approach to sustainability, communities, safety & health, environment and CSR.
2. Engage investors through website properties
Blender Media created an interactive map that showed project locations organized by production, advanced exploration and exploration. This map allows potential investors to learn more about each project area, enabling them to consume information about active mines and exploration to engage with each property.
3. Lead generation and information gathering
Email lead generation is important to public companies, and Great Panther Silver was no different. Blender Media made the email newsletter subscription easier to view and submit through prominent areas on the website.
We are thrilled with the project delivered to Great Panther Silver and are proud of the custom website that was developed for this client. Website traffic and engagement has steadily increased since launch, indicative of an investor-focused and engaged website for this client.
About Blender Media:
Blender is an award-winning design agency and a leader of investor marketing in North America. We’ve worked with over 500 private and publicly traded companies on all major stock exchanges including NYSE, NASDAQ, and TSX.
About Great Panther Silver:
Great Panther Silver Limited is a primary silver mining and precious metals producer and exploration company listed on the TSX and on the NYSE American. The company was founded in 1965 and primarily engages in silver, gold, zinc, lead, and copper mining in Mexico, where it owns the Topia Mine and Guanajuato Mine.