A cohesive space for a sub-brand
The Situation
Tanker Investments Ltd., formed in 2014, is a subsidiary of Teekay Corporation. The parent company wanted to ensure this new sub-brand had a fresh and revitalized look while still feeling cohesive with the Teekay brand.
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The Solution
Tanker’s new branding colours subtly connect them to Teekay while still maintaining their own personality. The company supplied us with lots of imagery of their impressive fleet that we transformed into an embedded Flickr gallery.
Highlights
Use of full screen imagery to highlight their product.
Subtle animations to draw investors into the Tanker story.
Easily downloadable fleet and specifications list.
Focus on investors with a targeted content strategy.
