Revitalizing an established brand

The Situation

Transpac Group is a leader in the Pacific Northwest lumber industry. The company is wholly vertically integrated from planting and harvesting to marketing, manufacturing, shipping, and reforestation. The company wanted a website that highlighted their 30+ years of experience and emphasized their massive achievements as a company of relatively small size.

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The Solution

As an established company in business for over 30 years, Transpac needed a brand revitalization that matched their massive achievements. We began this process by analyzing their sitemap and thinking of ways to present their information in a cleaner and more intuitive way.

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Revised sitemap to make navigation clear and easy to use.

Revitalized the company’s brand with more modern design.

Improved content strategy to organize all important information and incorporate additional pages for key items missing from the previous site.

Streamlined their inbound lead process from the website with clear contact forms and a ‘reason for inquiry’ section.

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