Category: Website

Tirica Lithium | Case Study

The Company

Tirica Lithium Corp. came to BLENDER with a need for a site with distinctive branding, bright colours, and a contemporary feel to hammer home their forward-thinking approach in Paraguay.

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What the Tirica Lithium team had to say…

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The Situation

Tirica is a forward-thinking company uncovering a brand-new lithium district in Paraguay, but the company’s old site felt dated and clunky. Its branding lacked distinction, and it wasn’t entirely investor-friendly.

The Solution

The BLENDER team presented Tirica with a bold new logo and branding guidelines, placing them as the cornerstone of a site that brought attention to the company’s innovative approach.

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Highlights

Clear and user-friendly interface

Full overhaul of branding

Spotlight on an emerging lithium district in Paraguay

Prominent newsletter sign-ups

Scalable design and contemporary look and feel

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Century Lithium | Case Study

The Company

Century Lithium, a successful lithium exploration company advancing a flagship project in Nevada, came to BLENDER to overhaul its old, outdated website with an eye toward increasing investor engagement.

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What the Century Lithium team had to say…

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The Situation

As Century Lithium underwent a name change from Cypress Development, the team realized its old web platform was dark, clunky, and unintuitive to navigate. The team needed a new approach, and needed to include a lot more information and data to keep curious visitors engaged.

The Solution

Using popular sites like Apple site as a design inspiration, the BLENDER team created a clean, uncluttered design architecture for Century Lithium’s rebrand, using abundant icons, cool blues and greens, and a strikingly easy-to-use site map to ease navigation. 

The end result is a best-in-class example of IR web best practices, containing absolutely everything an investor would need to know in a tight, attractive package.

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Highlights

Long-scrolling homepage, investor page, and projects page enhance investor engagement while offering a wealth of information

Interactive project timeline displays past accomplishments and upcoming milestones

Animated metrics highlight the data the company wants investors to know

Email sign-up features prominently throughout the site, giving the company ample opportunity to follow up

Homepage is a perfect example of IR best practices, guiding investors from the company’s flagship project to ESG, news releases, and beyond

Striking rebrand and design scheme is striking while remaining simple to navigate and understand

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Amerigo | Case Study

The Company

Amerigo Resources, a forward-thinking company that produces sustainable copper materials from waste, approached BLENDER with a need for a bold, distinct design to convey its unique approach in a crowded market.

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What the Amerigo team had to say…

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The Situation

Amerigo has been a client of BLENDER’s since nearly the beginning. But their old BLENDER-designed website was beginning to show its age, and the company was eager to move in a bold new design direction. They entrusted our team to build a creative new platform from the ground up.

The Solution

The BLENDER team took Amerigo’s design identity into new territory, with a new colour scheme, an array of interactive elements to keep the attention of curious investors and an innovative, up-to-the-minute design that truly stands out from the competition.

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Highlights

Gauges to visually convey dividend yields, production numbers, and other key metrics

A unique design that still remained user-friendly

Animated elements and dashboards to center what’s important

A dark colour scheme with a truly one-of-a-kind layout that is still easy to navigate

An abundance of interactive elements that spur investor engagement

Easy access to essential metrics, investor presentations, and factsheet

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Carbon Neutral Royalty | Case Study

The Company

Carbon Neutral Royalty, a company that aims to accelerate climate action by financing decarbonisation projects, approached BLENDER to overhaul their site in early 2023. The company operates with a diverse portfolio of carbon credit streams and royalties, allowing companies to achieve their climate and sustainability goals.

We are proud of the finished product, and thrilled to be working with a company active in the fight against climate change.

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What the Carbon Neutral team had to say…

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The Situation

Before approaching BLENDER, Carbon Neutral’s site was clunky and outdated, and lacked clarity, making it difficult to effectively showcase its content and initiatives. Carbon Neutral is a multifaceted company, and so needed a site that could convey its investment thesis without overwhelming investors, maintaining its professionalism and forward-thinking approach to climate change throughout.

The Solution

BLENDER tailored Carbon Neutral’s site to the company’s specific needs, deploying a variety of different modules throughout to maintain an easy-to-navigate content hierarchy. Meanwhile, interactive elements brought the site to life alongside hand-picked imagery that builds trust in the company while keeping a focus on the natural world.

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Highlights

Better readability and clarity of structure and navigation

A portfolio page that spotlights the company’s achievements and showcases its advancements in the UN’s Sustainable Development Goals

Improved diagrams, impact tickers, and a real-time social media feed

Handpicked images and videos framed in a way that convey professionalism and humanity in equal measure

A compelling homepage that puts the company’s abundant successes front-and-center

Easily readable content structure that showcases a wealth of information while still being easy to read and understand

A custom map that displays the company’s far-flung successes all over the world

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Methanex Corporation | Case Study

The Company

Methanex, the world’s producer, and supplier of methanol, came to BLENDER with a mission to completely rebuild their site from the ground up. This is a massive company that generates over US$4.4 billion in revenue and has a market cap of CA$ 4.56 billion—so the stakes were high.
The end result exceeded expectations, with an attractive, crystal clear design that puts all the information an investor might need within a click or two.

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What the Methanex team had to say…

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The Situation

Methanex approached BLENDER with several pain points regarding their old website. First, the navigational hierarchy was unclear, making it difficult for users to find the information they needed. Second, the global team had trouble logging in and updating the site, which led to outdated content. Finally, the old site did not adequately showcase Methanex’s commitment to ESG initiatives, which was inconsistent with the company’s values and mission.

The Solution

BLENDER provided several solutions to address these problems. First, we developed a crystal-clear navigational hierarchy that allowed all users to easily find the information they needed. Then we equipped them with our custom CMS solution and provided CMS training, which empowered Methanex’s global team to log in and make changes to the site from anywhere in the world. Finally, we designed a front page that drew attention to Methanex’s ESG projects, and created additional pages dedicated to showcasing the company’s sustainability efforts. These solutions improved user engagement, kept the site up-to-date, and aligned with Methanex’s values and mission.

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Highlights

Straightforward design that brings key data into sharp relief

A crystal-clear navigational hierarchy that allows any visitor to easily find the information they need

Spotlight on ESG and industry leadership

Improved global locations sections

Interactive timeline to showcase company history and milestones 

Updated branding and new imagery

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WELL Health | Case Study

The Situation

WELL Health Technologies Corp. came to us for a complete overhaul of their brand and digital presence. As a provider of healthcare solutions, they required an approachable identity capable of inspiring trust in their vision of reimagining the Canadian healthcare system for the 21st century. People are at the forefront of everything they do—it was time their website and overall branding reflected their dedication to enhancing the healthcare experience, one patient or physician at a time.

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The Solution

Starting with the logo, we worked to build a brand and website for WELL with their core principles reflected in every aspect of the design. In order to encapsulate WELL’s mission while establishing trust, we knew we needed a forward-thinking space with a bright, welcoming homepage and clearcut data points. Spurring engagement through interactive elements and an eye-catching splash video, we created a comfortable and compelling environment for visitors to learn about the connection-driven processes behind WELL’s success.

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We’re honoured to receive the CSSDA awards for Best UI Design, Best UX Design, and Best Innovation for the WELL Health branding and website redesign! The CSSDA is an international web design and development awards platform that honors and showcases freelance designers, studios and agencies for work that pushes the boundaries of creativity, functionality and usability.

Highlights

Head-to-toe redesign of entire brand and web experience

Clean, custom-designed logo forms the crux of the Well brand

Abundant interactive elements drive visitor engagement

Site structure foregrounds Well’s unique business narrative from start to finish

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What the WELL Health team had to say…

“We came to Blender through a referral from our CEO, drawn by their experience in investor relations and their highly creative, positive energy. Their process was a helpful branding exercise, with lots of back-and-forth discussion to pinpoint our needs. After creating a logo we’re all very happy with, the team used our assets to create a fantastic, interactive web experience. They were extremely hardworking and flexible, especially after we decided to move up our launch date. From start to finish, the Blender team listened, processed our feedback accurately, and translated it effectively into development, realizing our vision for the project. We look forward to continuing our work together!”

Chris Ericksen
Senior Vice President, Strategic Partnerships & Marketing

 

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5 Ways To Optimize Your IR Website For Search Traffic

Posted on by Nicole Van Zanten

Your brand new IR website has just gone live. You’re thrilled with how the project unfolded – information is now readily available for investors to consume online and you’re confident that it will deliver more interest and inquiries from potential investors than ever before. Yet, your boss has just emailed you about one key question that you hadn’t considered – “Joe, how are investors going to find us?”

Great question, you think. And I need to find out how to respond…

If your first step was to head to Google and find out how you can generate search traffic for your website, you very well could have landed on this blog.

We’ll tell you about 5 ways you can optimize your IR website for search traffic (and respond to your boss’ email).

1. Get your website set-up with Google Analytics

Your website agency should have set your new website up with Google Analytics tracking. If not, click here to get started. Google Analytics is so powerful helping you and your team make decisions. After a few weeks of collected data, you can determine how your website visitors are engaging with your website, and optimize content accordingly. Analytics will give you information such as:

  • Your most popular website pages
  • Where your visitors are departing your site
  • Demographic information about your visitors, and more.

2. Develop a list of keywords you want to rank for

If you are in gold mining, you will want to rank for keyword search terms around gold mining on your IR website – such as “best gold stocks”, “canadian gold stock”, “gold stocks investment” and more. Next, develop a prioritized list of targeted search terms that are relevant to your potential investors.

One of the best ways you can get started developing this initial keyword list is, “if you were going to find your business on a search engine, what would you type into the Google search engine?”

Each month, Google generates over 100 billion searches. Reference

3. Begin to update website content with these keywords

From page titles and meta tags to page content, strategically include these keywords into your site. You might update a page title to, “Your Business Name – Canadian Gold Stock To Put On Your 2018 Watch List” for example. Updating your website with these keywords will play a significant role in your rankings. Be sure to incorporate keywords naturally, instead of stuffing them (Don’t place one keyword ten times in on place on your website). Use them naturally, as if you were in conversation.

4. Develop great content

Great content draws the attention of your website visitors through your IR website, plain and simple. We love using blog content (like this blog you’re reading now) to increase our search ranking and website authority. If your website doesn’t have a blog, it’s time to consider integrating a blog your site. Include those keywords (and a few more!) within your content. Provide topics around general industry education, your latest quarterly report, introduce your team and more.

47% of consumers read 3-5 pieces of content from you before speaking to a sales representative. Reference

5. Links, links, links

When developing content above (see tip #4) be sure to use links, links, links.

There are two ways you can strategically use links to help boost your search traffic:

An internal link means you are connecting one page of your website to another. For example, a blog post might link to a contact page, or your home page might include a link to your investors page.

An external link is a link that leads the reader to a different, outside domain. Can you spot where I did this in the first few paragraphs of this blog?

Most importantly, define your goals and objectives before you get started with optimizing your website for search. If your website has 50 visitors a day, do you want to increase to 100 visitors over the next month? Be sure to define your targets and measure against performance.

If this sounds overwhelming (or perhaps you just want to leave it with the professionals), we would love to talk with your team about optimizing your website for search. To get started, click here to connect with us.

SSR Mining

The Situation

When SSR Mining came to us for a website redesign, they had recently become a multi-mine producer with the acquisition of a large Nevada gold mine. With freshly pumping veins running through multiple continents, the company needed a brand refresh and a website that reflected their growth and stature.

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The Solution

For this project, it was important for us to showcase every aspect of the company to the highest possible standard. We focused on creating a site with an optimal user experience that appealed to both casual browsers and potential investors.

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The Interactive Media Awards recognize the highest standards of excellence in website design and development. The competition, founded by a nonprofit organization, is designed to elevate the standards of excellence on the Internet. We’re proud to accept the award for Best in Class investor relations website for our work on the Silver Standard website redesign.

Highlights

Custom design for each page of the website.

Addition of interactive elements across the site including a project map highlighting their assets.

Overall restructure of sitemap and information architecture to streamline navigation and improve user experience.

Revision of investor and corporate responsibility sections with clear categories.

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B2GOLD: Customized Website Case Study

The Situation

B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. Their old website was not mobile or tablet friendly and was tough to navigate. The overwhelming breadth of information caused key items to be buried deep within the site.

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The Solution

We collaborated with them to revise the sitemap and information architecture, and created a fully custom website that portrayed the strength of their assets. We also built an interactive and detailed projects map unlike any other within their industry. The map accomplished one of their key goals for this project: to display the global presence of their projects in a highly visual way.

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Highlights

Custom design, animation and interactivity for key pages of the website including the corporate responsibility section and investor highlights.

Revised sitemap and information architecture.

Industry and competitive research as well as a Google Analytics review to determine what information would stay and what would be eliminated.

Highly interactive projects map to display their international assets.

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A project map experience

B2Gold’s presence spans across four continents, so creating a global map was a great way to break down each project into easily digestible moments. The map visually highlights the company’s mining sites according to stage: producing, developing, and exploration, with key information about each project. We could talk about the project map all day, but we really think the map shines brightest when you’re seeing it for yourself.

View Map
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Detailing the good deeds

B2Gold’s corporate responsibility page is broken down into multiple sections that review their commitment to various initiatives including community investment, educational programs, and environmental sustainability. The sticky sub-navigation makes it easy for users to jump to the section they’re most interested in learning about. We also included full screen images and anecdotes to further connect a user to B2 Gold’s community mission and showcase the company in action.

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It’s all custom, baby!

We were really excited to build a fully custom website for B2Gold. An average website has two or three unique page designs, but with B2Gold we worked to customize almost every page. The unique designs for each page worked to give the entire website a modern and high-quality feel. We also incorporated lots of interactivity and animation to help users engage with the site’s key components.