The Definitive Checklist for IR Websites

Is your company’s IR website up to snuff?

No matter how you choose to build your IR site, there are a few key elements that you must include to optimize its performance and help you keep investors engaged.

To guide you through the process, we created our new whitepaper, “The Definitive Checklist for IR Websites”.  The whitepaper includes detailed information on everything you need for your site:

  • Basics you can implement today to boost engagement
  • 12 foundational elements to drive IR success
  • Perfect for a site rebuild, overhaul, or simple optimization strategy

IR websites can be complicated, but they don’t have to be. BLENDER can help. 

Get the definitive checklist for IR websites

Custom IR Site vs. Ready-to-Use Template: Which Should You Choose?

One of the first decisions you have to make as an IRO building a new IR website is also one of the most consequential: Do you build the site out from a template, or do you go fully custom? 

Unsurprisingly, this is also one of the most common questions BLENDER gets from clients. The answer depends upon your company’s particular needs.


Every BLENDER site is among the best in the industry

All of BLENDER’s sites are professional, industry-leading platforms that include the foundational elements that appeal to investors and convey key information quickly. All our sites include the option to have your email list set up with BLENDER to start forming a list right away, as well as a live stock ticker feed on the homepage. We use proven best practices for digital IR in everything we build, and the results show in our satisfied clients and the increased traffic they receive.

But if all our sites include everything you need, why would you choose a custom site over a template?

There are advantages to each. In short, templated IR sites have a faster turnaround time and cost less, while custom IR sites have superior flexibility.

For most of our clients—small- to mid-cap public companies working primarily to capture the attention of more investors—a template, or a template with a few modifications, is an ideal choice. But for bigger public companies, with a global presence and an already extensive digital presence, a custom site will meet their precise specifications.

But why is this, and which should YOU pick? Here, we’ll dive into all the benefits and drawbacks of ready-to-use IR templates vs. custom IR sites, and help you make the right choice.


Ready-to-use templates are fast, inexpensive, and hands-off.

Because they require far less initial design and development, off-the-shelf IR templates are perfect for IROs looking for the following:

  • To upgrade their outdated, DIY site. If you’ve been running a public company from a basic WordPress or self-built website, we’re confident the investor experience would be massively elevated by a new, templated BLENDER site.
  • A rapid turnaround. In ideal conditions, the BLENDER team can get a templated Piknic site launched within four to six weeks; with a few small modifications, we can get it up and running within six to eight weeks.
  • Low cost. All our sites cater to the budget of our clients, but ready-to-use platforms will always be the most cost-effective option.
  • To leave the details to the professionals. Most small- to mid-cap companies lack internal experts in digital design and more than anything, want BLENDER to deliver a striking, intuitive, and user-friendly finished product with minimal involvement of their own. Templates are perfect for this approach.
  • A platform that allows you to add content later. Many of our clients launch their Piknic sites before they go public, so it’s important that they be able to add or hide specific pages or their stock ticker as information becomes public. It’s also always essential that they be able to modify the existing content as the company grows and evolves.

See BLENDER’s ready-to-use templated sites in action:


Custom sites offer boundless possibilities and laser focus.

Custom sites allow developers and designers to tailor every element of the site to a public company’s specific needs. This can take a bit more time and resources, but the results can truly be stunning. In general, custom sites are best for companies that have…

  • An established digital presence and already extensive content. When a large company approaches BLENDER, they often do so with a range of imagery, video, news, media, and project assets that need to be displayed in a carefully tailored manner. For example, a biotech company that wants an interactive graphic to show how their product is unique, or a large royalty company that needs a custom map.
  • Someone internally who has a highly specific vision for the website, and who wants to be hands-on throughout the design process with input on layout details and multiple rounds of feedback.
  • The space to take their time to perfect every aspect of the site. With BLENDER, custom sites usually take around three to four months.
  • A global presence and/or multiple audiences. For bigger companies with a presence across the globe, there might be a need for multiple languages, or multiple different sections of the sites for different kinds of users (e.g. customers, investors, employees, etc.).

See BLENDER’s custom sites in action:

It’s a tough choice—BLENDER can help.

Whatever choice you make, with BLENDER, you can be confident that you’re getting a powerful platform that will have a significant effect on your public company’s investor outreach efforts. 

If you’re planning to build a new site for your company, we can guide you in the direction best for your team.

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5 Best Practices to Manage Your IR Email List

Email outreach is among the most powerful tools public companies can use to keep investors engaged. But our team at BLENDER sees too many IR professionals failing to utilize their email lists effectively.

A big part of success in email outreach is proper management of your email list. Effective email list management allows you to collect useful information about your subscribers, empowering you to better understand your audience, increase engagement with your email communications, and maintain a clean list of actively interested subscribers.



Verify new contacts

Email list management allows you to easily remove unengaged contacts, but if you have a double confirmation opt-in, it’s more likely that your contacts will be high-quality in the first place.

In the sign-up form, notify the subscriber that they need to verify their email via a confirmation link in their inbox. Ensure that the contact then receives a confirmation including a link that verifies their submission. 

In every case, you also want to ensure that your opt-in forms are absolutely transparent about what subscribers are signing up for and gain explicit permission to send marketing emails.

This way, fake emails or typos won’t make it onto your list—and email service providers get a signal that you’re a solid sender, ultimately increasing deliverability.


Welcome new contacts

A user’s interest in and engagement with your public company will likely never be higher than when they first sign up to your list. So send them a welcome email—or a full onboarding welcome sequence that provides various facets of your company’s story—to bring them into the fold.

The typically high engagement rates of welcome emails also increase your sender reputation, again increasing deliverability.


Reach out to unengaged subscribers and remove those who don’t respond

Almost certainly, you have a number of subscribers who haven’t opened one of your company’s emails in 90 days or more.

This may be because they failed to open several emails in a row, and their email service provider started dumping your emails into Spam, or it may be that they’re simply not interested in your company anymore.

You don’t want to leave these unengaged subscribers in your list: email providers pay close attention to how engaged your list is with your emails, and dead leads drag your stats down, reducing your deliverability.

It’s a good idea to have an automated re-engagement email campaign in place to check in with these disengaged contacts and see if you can get them interested again. 

If your re-engagement campaigns don’t succeed, it’s a good idea to consider removing the contacts from your list completely.

Of course, every lead counts, but if you’re leaving those contacts who don’t open in your emails, it’s ultimately hurting your deliverability and email performance. 

So, either set up an automated workflow that removes contacts after they fail to open your re-engagement email, OR manually remove all contacts after they’re dormant for over 90 days or more.

This step is absolutely essential to maximize your deliverability.



Consider using a sub-domain

Utilizing a dedicated sub-domain for email marketing offers various benefits, including enhanced branding, improved deliverability, and easier tracking and analytics. 

By isolating email marketing activities on a sub-domain, you can safeguard your main domain’s reputation and manage email-specific functions more effectively. This separation can also aid in complying with regulations and maintaining a professional image.


Use A/B testing to determine what works

The better the stats on the emails you send out (open rate and click-through rate being the two key metrics) the more engaged your list is with your company, AND the better your deliverability will be.

The key to maximizing engagement is providing content that your audience will actually care about, and sending it out using A/B testing.

During A/B testing, you create two different versions of an email and compare the results on each to see which performed better. Here are a few variables to test:

  • Subject lines
  • Headers
  • Email length
  • Email content
  • Email layout

Testing allows you to zero in on what really works for your audience, improving both deliverability and engagement over time. It empowers you to optimize your emails, getting the most out of all the effort you’re putting into them. 

Emails are a powerful, underutilized tool among public companies, which gives those that use them effectively an edge of their competition. If you’re interested in giving your email efforts a serious boost, reach out to BLENDER and we can help you create a tailored campaign that gets genuine results.

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How to Use Content to Market Your Small-Cap Company to Investors and Boost Trade Volume

(This is part two of a pair of articles on illiquid stocks. If you missed it, check out part one here.)

Being the kind of small-cap company that creates buzz and propels itself from the low liquidity sector into the big leagues ultimately comes down to two things: 

  1. A sound plan and strategy, well-executed
  2. A compelling story, well told to investors

We’ll leave that first point to you and your team. But the second point requires copywriting, marketing, and strategy know-how that goes beyond day-to-day activities.

In this blog, we’ll cover the basics of how to effectively use an investor marketing campaign to boost your visibility and increase the trade volume of your illiquid stock


1️⃣  Decide what kind of content you want to create

The foundation of any successful investor marketing campaign is a piece of content—or array of content—that tells your story in a way that motivates readers to invest. A list of your latest news releases is essential, sure, but without you putting the threads that tie them together into a coherent narrative, you’re leaving your company’s visibility up to chance.

Here’s a list of potential items you can use to tell your story (the more, the better):

  • A long-form report that conveys your investment thesis from start to finish
  • Email newsletters
  • Social media posts
  • Infographics
  • Blogs (like this one!) that cover an industry topic
  • A video or series of videos that cover different aspects of your company, such as…
    • Interviews with the CEO
    • Video tours of your key projects
    • A run-through of your investor presentation
    • Media appearances by your management team

If you’re overwhelmed by the above list, just focus on one item to start. Here at BLENDER, we are partial to the long-form report. It’s a tried-and-true tool across the small-cap space, and when best-deployed it’s full of all the information an investor could possibly need to know about your company. Such a report is generally what we form our investor marketing campaigns around, and it’s proven remarkably effective for our clients.


2️⃣ Make the content compelling 

Of course, it doesn’t matter what kind of content your company puts out there if it fails to get investors to take action.

Videos are a different beast, but for written content, whether it’s social media posts, comprehensive reports, or newsletters, there are three rules of thumb to follow:

  • Write for a wide audience: Write most of your content as if to an audience that doesn’t yet understand the opportunity. That means when you use industry jargon, you explain yourself, and you start from the macro opportunity and then get into the minutiae of your company’s initiatives. For example, if you’re a uranium exploration company, don’t begin by exploring how advances in in-situ leach mining has the potential to transform your flagship project—start with why uranium is worth paying attention today in the first place. And keep it in plain language wherever possible.
  • Include a variety of graphics: In today’s fragmentary media landscape, the average investor skims more than they read. Graphics that explain key factors of the investment opportunity catch the eye, helping to slow readers down and quickly explain the points that you want them to understand. They’re also excellent tools to use when sharing information via social media.
  • Base your points in reality: We’ve all seen incredibly hyperbolic marketing copy from unknown public companies in our inbox, claiming to promise multi-thousand percent gains. Aside from straying on the side of regulatory noncompliance, this kind of approach simply isn’t convincing to a savvy investor. Instead, back up your arguments with trusted sources whenever possible, and adhere closely to the facts of your company. Of course, you do want to present your story in the best possible light, but investors often withdraw when they sniff out overt marketing copy. Instead, tell your company’s story as it is—convincingly—and let the reader decide for themselves.


3️⃣ Distribute it to a targeted audience

Once you have a convincing piece of content to share, the next step is to share it with a targeted audience that is prone to interest in a company like yours.

This can be tricky to pull off on your own. If you already have a list of leads captured from newsletter signups or other sources, that’s an excellent start, but the most effective campaigns will reach beyond what you already have at hand.

A good general strategy is to meet investors where they live. This means advertising or partnering with sites that investors already use regularly to gather information and using them to boost the signal of your content.

Part of your strategy should likely include a marketing campaign that teases an enticing informative piece of content, giving the reader the opportunity to fill out their email in order to receive it. This will give you a new contact to share further follow-up items with and will bolster your list for the future.

At BLENDER, we run all our investor marketing campaigns through the trusted brand and platform. With accredited investors already using the site to track financings, it’s the perfect place to draw attention to small-cap companies with big potential.

Many of our marketing campaigns also tap into distribution lists across other platforms and trusted voices in the investing space, using emails, ads, and articles that link back to that aforementioned core report. It’s a proven strategy that has worked time and time again for our clients.

Feel free to emulate our approach yourself—but if you’re truly looking to kickstart your investor marketing and put your small-cap public company on the map, we recommend speaking with us first.

Start a project today

We can help you develop a strategy that will increase your visibility, tell your story, and get more investors involved in your stock.

3 Web Strategies for Small-Cap Companies with Illiquid Stocks

(This is part one of a short series on illiquid stocks. Look out for part two on investor marketing and illiquid stocks later this week.)

For speculative investors, falling in and out of love with small-caps with soaring potential and illiquid stock is a part of the daily grind. Investors talk themselves in and out of a trade multiple times a day. With the necessity of uncovering stellar companies that are running under the radar before their future potential is priced in, looking at a screen of companies trading in the four to five-digit range just comes with the territory.

But, when investors are hunting down small-cap stocks to buy, they’re considering a lot more than the blue-sky potential of the company. If you’re involved in a small-cap company, there’s a lot you can do to attract the attention of these speculative investors.

Getting investors to seriously consider investing in your small-cap venture requires more than just potential and a good story—it demands a winning strategy to inspire confidence.

Here are three key actions you can take from the helm of a small-cap company to attract and retain more investors, and how you can implement them on your website:

1️⃣  Demonstrate Transparency and Execution

Actions speak louder than words. Small caps must showcase their ability to execute their business plans effectively. By consistently meeting milestones, delivering on promises, and achieving tangible results, they instill confidence in investors who seek proof of potential.

Century timeline

Caption: Century Lithium provides a detailed timeline of past and upcoming key events with a timeline module on their primary project page.

Your site needs to clearly feature your past successes and ongoing initiatives to really spell out the investment thesis for visitors. Key metrics features, timelines, and in-depth analyses of projects can be a fantastic addition to show that your company is genuinely executing its plans. A general road map of future activities is another great way to keep investors engaged in your story as it unfolds.

Put simply, transparency breeds trust. Small-caps must proactively communicate their vision, strategy, and milestones to investors. By providing regular updates and being open about challenges and successes, they build a foundation of trust and credibility.

US goldmining news

Caption: US Goldmining’s frequently updated news section

Nothing says “red flag” like the combination of an empty news section (or no news section at all) on a small-cap’s website, combined with a lack of general updates from the company. In the small-cap space, no news can be bad news. Ensure your site is constantly updated with the latest initiatives and announcements, and that they appear prominently.

However, don’t live and die by the news release. If your release schedule is your sole method to keep your audience updated on your activities, that’s a problem. Long stretches of quiet periods without material news make investors antsy. Instead, utilize your newsletter list and social channels to update and engage with your audience. Far too many companies are scared of being social on social media because of the fear of making mistakes and not saying something that’s not allowed. Create an internal social media communication doc with your legal counsel, basically establishing the do’s and don’ts of what you can say and blast away.

2️⃣ Showcase Leadership 

Strong leadership is paramount. Small-cap companies should exhibit a clear vision, backed by experienced and passionate leaders who inspire confidence. Investors want to see a capable team driving the company towards its goals, navigating obstacles with resilience.

white gold corp mangement feature

Caption: White Gold Corp features key team members extensively throughout their site with write-ups and video features.

The stewardship of your company should be obvious through a quick look at your website. On your investor decks and in a dedicated section, you should have detailed profiles of key figures within your company, with clear examples of past successes. The investor needs a reason to trust you with their investment. If key members of your team have notable, relevant exits in their past, or other similar banner items, make sure these feature on your homepage as well.

3️⃣ Write clearly and convincingly

One of the most common mistakes we see small-cap companies make is phoning in the actual written content on their site. Sure, visuals, graphics, and site architecture are essential in compelling investors to pay attention, but when it comes down to it, much of the actual information you’re trying to convey comes down to the actual words on the page.


Caption: First Majestic Silver’s tagline immediately grabs the reader.

Writing matters more than you probably realize, especially when you’re trying to convince a naturally skeptical investor that your public company deserves their trust and money. Just as an example: the first thing a prospect will see upon visiting your site is almost certainly your company tagline. If it sounds clunky, sloppy, unmotivating, or a basic placeholder, investors will instantly be on guard toward your company.

This applies to every word on your site: the aforementioned management bios, your project, and company descriptions—everything.

Of course, it’s usually true that higher-cap companies have a superior copy on their site because they have the funds to shell out for a dedicated copywriter. But that shouldn’t stop you from ensuring your copy is as content as it can possibly be.

By embracing transparency, demonstrating execution capabilities, showcasing strong leadership, and writing with skill and care, public companies with illiquid stocks can inspire investors to join them on what can truly be a transformative journey. It’s one of the things that makes this space so exciting.

If you’re a small-cap looking to inspire investor confidence and drive traffic to your site, contact BLENDER to find out how we can help!

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How to Budget for Your New IR Website

In today’s digital age, it is absolutely essential that your public company has a clear, compelling investor relations (IR) website. Your site is the first thing most investors (and potential investors) will see, playing a crucial role in effectively communicating with shareholders, prospects, and the financial community at large.

This is why careful budgeting for IR websites is so important. Many IR professionals tend to underestimate the costs associated with building a platform that is professional, easy to navigate, and packed with all the information a curious investor might need to know.

In this blog post, we’ll guide you through the key steps to budgeting for a new IR website, enabling you to make informed decisions and achieve your goals efficiently.

How to Budget for Your New IR Website 1

Define your needs

In order to pinpoint the resources you’re going to need to allocate toward your IR website, you first need to figure out what your goals are.

Every IR website should do three things: make your company look professional, trustworthy, and on-the-ball; convey your company’s story in the best way possible; and make it easy to navigate to key information points visitors will want to access.

But there are many different ways to achieve those three aims, so it’s important that you write down your main focuses with your new site.

To do this, ask yourself a few questions: What are the primary problems with your current site? Which parts of your story do you most want to highlight? Are you hoping for a basic facelift to align better with 2023 design standards, or are you hoping to really stand out from your competition? What extras would you like to incorporate (e.g. interactive project maps, specific designed graphics, or other company-specific items)?

During this process, you should also explore other IR websites, especially those in your industry. Find a few that you like, and write down why. See what your competition is doing with their websites, and think about which elements you’d like to replicate in your own site, and which you’d like to see done differently.

How to Budget for Your New IR Website - Establish your scope of work

Establish your scope of work

Once you have a list of basics and must-haves for your new site, it’s time to create a scope of work. Your scope should include the following:

  • What you hope to accomplish with your website (e.g. increase investor awareness, gain subscribers to your mailing list, direct investors to your flagship project, etc.)
  • How many pages you will need
  • What functionality you will need (e.g. ability to easily update your content or news releases yourself with a content management system [CMS], interactive charts, infographics, contact forms, access to your investor deck, etc.)
  • Compliance requirements
  • Security needs
  • Ongoing maintenance needs

This doesn’t need to be tremendously detailed, but the more granular you get, the more accurate your estimates will be—and the better you’ll be able to communicate your needs to a design agency.

Estimate costs

Estimate costs

Once you have a scope, reach out to a few design agencies for estimates. 

When you’re considering partnering with a company to build your site, make sure you pick one that understands the specific requirements of a public company. For example, a firm that typically builds ecommerce platforms probably won’t understand what it takes to keep your company compliant with financial regulations. 

If you have hard-and-fast budgetary limits, make sure to communicate that. A trustworthy design agency will respect your needs, and advise you on exactly what’s necessary to achieve the best site possible within a reasonable budget.

Via your requirements, a design agency will also be able to tell you whether you will need (or can afford) a custom website or a website built from a template, or some mix of the two. Templates are obviously cheaper, and for many public companies work great, but custom websites give you more flexibility, and will often help you better stand out from your competition. 

Account for ongoing maintenance

Account for ongoing maintenance, enhancements, and contingencies

Of course, the costs for your website will go beyond simply building it. Ensure you include ongoing hosting and support fees in your budget. We also recommend making space in your budget for ongoing upgrades you may need down the line—this will give you space to add more to your site in the future without a nasty unexpected expense.

Also, you should always set aside a contingency budget for unexpected expenses or scope changes. It’s essential to be prepared for unforeseen circumstances that may arise during the development or maintenance phase.

Consider BLENDER!

Budgeting for a new IR website is a critical process that requires careful planning and consideration. By defining your objectives, conducting thorough research, outlining the project scope, and choosing the right platform, you can create a realistic budget that aligns with your goals without breaking the bank.

BLENDER is a digital agency designed to connect public companies with investors. Our offerings empower you to effortlessly build and engage a targeted audience, conveying your story in the most concise, compelling way possible. Meanwhile, our dedicated Updates team of IR professionals well-versed in regulatory compliance and IR best practices will help keep you efficient and compliant.

Let’s talk about how we can help you build an IR platform that will keep you top-of-mind with investors.

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Unleash the Power of ChatGPT: 6 Prompts for Effortless and Efficient Investor Content Generation

Most of the following article was written by ChatGPT, the buzzy new language model developed by OpenAI. Parts of its responses have been edited or cut down for cohesion, but it’s absolutely wild how effective this thing is. And, to this copywriter, a bit terrifying. Through this exercise, I’ve found that ChatGPT is best used with a steward who understands what makes effective content. For example, in generating headlines for this article, the ones it came up with weren’t very good, but when I input my ideas, it improved upon them immensely. So keep that in mind.

Anyway, onto the article:

For public companies, communicating with investors is a crucial aspect of building and maintaining their reputation. Keeping investors informed about a company’s performance and future plans can help build trust and confidence in the brand. With the rise of AI technology, companies now have access to powerful tools such as ChatGPT that can assist in streamlining their investor communication efforts. 

Developed by OpenAI, ChatGPT is a language model that uses deep learning algorithms to generate human-like text. By leveraging this technology, public companies can create engaging and informative investor communications that effectively convey their message. In this article, we will examine how public companies can use ChatGPT to enhance their marketing efforts to investors and drive growth.


How to use ChatGPT

To use ChatGPT, simply input a prompt or question and the model will generate a human-like response. The quality and accuracy of the response depend on the quality of the input, so it’s important to provide specific and focused prompts for the best results.

Good prompts for a public company using ChatGPT include:

  • Provide an overview of the company’s financial performance for the past quarter.
  • Explain the company’s strategy for expanding into new markets.
  • Discuss the company’s plans for developing new products and services.

A couple caveats

It’s important to note that ChatGPT, like any AI technology, is not perfect and has its limitations. The model can sometimes generate responses that are inaccurate or inappropriate, especially when provided with ambiguous or poorly defined prompts. 

Additionally, the model may struggle to understand complex or technical topics and may require additional training or customization to meet the specific needs of your business. 

Therefore, it’s important to exercise caution and carefully review the output generated by ChatGPT before using it for important tasks such as investor communication. [Author’s note: ChatGPT also currently doesn’t have internet access itself, or access to any information prior to 2021, so if you want to use it for up-to-date data, you’ll have to paste it into the tool. See how that works below.]

The following are a few prompts that your company can use to leverage ChatGPT’s incredible potential to more quickly generate content, get your message out there, and effectively discuss your investment thesis.


1. Summarize press releases

Example prompt: “Please summarize the following press release in one concise paragraph: [Insert press release text here]. The summary should highlight the main points and key information, such as new product launches, partnerships, financial results, etc.”

The results generated by ChatGPT in response to the prompt can be used for a variety of purposes, depending on the context and the intended audience. Some potential uses of the results include:

  • Quickly disseminating important information to stakeholders such as investors, employees, or customers.
  • Providing an executive summary or overview of a press release, report, or other documents for internal use or for distribution to the public.
  • Creating social media posts or other marketing materials that succinctly communicate key messages to a target audience.
  • Offering insights and analysis of data for informed decision-making.

By generating a concise and accurate summary of a press release or other document, ChatGPT can help save time and effort, and ensure that key information is communicated effectively.


2. Write email updates for your stakeholders

Example prompt: “Generate a 300-word email news update for our stakeholders, summarizing the key points from the following information: [Insert information here]. Please ensure that the email is written in a professional and informative tone and that all important details are included. Additionally, please include any other relevant updates or developments that you think would be of interest to our stakeholders.”

This ChatGPT prompt would be useful as it allows the user to provide specific information that the model can incorporate into a comprehensive and well-written email news update. By automating the summarization process and incorporating relevant details, this prompt saves time and effort and ensures that important information is communicated effectively to stakeholders.


3. Generate content for investor presentations

Example prompt: “Please summarize the following information into a concise and compelling narrative that can be included in an investor presentation: [Insert information here]. The summary should highlight key takeaways and provide a clear understanding of the information for the intended audience. The narrative should be written in a professional and persuasive tone, and should be structured in a way that clearly communicates the most important information.”

This ChatGPT prompt would be useful as it allows the user to easily transform complex information into a concise and compelling narrative for an investor presentation.


4. Write managements bios

Example prompt: “Generate a professional and informative management bio for [Name of individual], incorporating the following information: [Insert information here]. The bio should include key details, such as education, experience, and accomplishments, and should be written in a clear and concise manner. The tone of the bio should be appropriate for a wide range of audiences, including investors, customers, and employees.”

This ChatGPT prompt would be useful to public companies as it streamlines the process of creating comprehensive management bios, saving time and effort.


5. Write pages for your website

Example prompt: “Generate a comprehensive and informative description of our [Name of project] project, incorporating the following information: [Insert information here]. The description should provide a clear understanding of the project’s goals, progress, and potential impact, and should be written in a professional and engaging tone. The description should also be structured in a way that is easy to understand and appealing to a wide range of audiences, including investors, customers, and employees.”

This ChatGPT prompt could be used by a public company to easily create a detailed and engaging description of a specific project for use on their website or other marketing materials.


6. Write summaries on macro market conditions, company plans and more

Example prompt: “Generate a brief and insightful summary on the current state of the uranium market, including key trends and factors affecting the market, and explain how EXAMPLE COMPANY plans to capitalize on these trends. The summary should be written in a clear and concise manner and should highlight the unique opportunities and advantages that EXAMPLE COMPANY possesses in the market. The tone of the summary should be confident and persuasive, demonstrating EXAMPLE COMPANY’s expertise and commitment to success in the uranium market.”

[Author’s note: The above prompt could be switched to write about ANY market, and ANY company, with the right information.]

A next-generation tool that’s easy to use

ChatGPT is a valuable asset for public companies in the marketing space. With its ability to quickly generate high-quality content, from summaries to detailed project descriptions, it streamlines the process of creating materials that are tailored to the needs of the company and its stakeholders. Whether used for creating investor presentations or website content, ChatGPT offers a fast and effective solution for automating content creation, saving time and effort while ensuring that key information is communicated clearly and effectively.

3 ChatGPT Alternatives for IROs to Output Tons More Content for Investors

AI has been dominating headlines and is quickly building a reputation as the next big sea change for a wide variety of industries. Chief among these is content creation.

We’ve already written about how ChatGPT can help you easily generate content for your public company. But other options are quickly gaining traction. 

Microsoft recently launched the latest version of Bing, with native ChatGPT implementation, though there’s currently a waitlist. Another large language model in development is Google’s Bard, which the company is reportedly scrambling to finish as ChatGPT dominates the news cycle.

White Simple Birds Independence Day Email Header (1)

Each of these are powerful tools, but these massive players aren’t the only kids on the block. At the time of writing, ChatGPT has a few disadvantages:

  • It lacks access to the internet
  • It only has information up to 2022
  • It’s often flooded with users, limiting your access
  • It gets (sometimes even basic) things wrong

It’s also maybe not even the best tool for native content creation. With that in mind, here are three ChatGPT alternatives to help busy IROs and public company marketers put out well-researched, valuable content for their investor base.


Useful for:

  • Research, and research-based investor content
  • Tracking down further sources for content you’ve already written
  • Keep tabs on peer companies with minimal effort
  • Quick bullet points to support a thesis you’ve already put together (“Why should I invest in X company?”) bills itself as a “conversational search engine,” using similar technology to ChatGPT, but with two important differences:

  • Perplexity has access to the full internet
  • Perplexity cites sources, which you can check yourself

The nice thing is that you can follow the sources. So if you’re looking for information for use in a piece you’re working on (say: “gold outlook for 2023”) you can see key points, then click through the information it provides for further context. This also makes it useful for tracking the movements of peer companies.


Jasper AI

Useful for:

  • Creating content of all kinds to keep investors engaged
  • Generating ideas for content investors would be interested in about your company
  • Improving, streamlining, and speeding up writing, for both marketing/outreach content and news releases

Jasper AI is an AI tool specifically designed to produce content for businesses. A few key features:

  • Jasper is equipped with a wide variety of task-specific prompts and tools whether you’re writing an email, blog, company bio, tagline, or really anything else you can think of
  • Jasper has access to the internet
  • Jasper can produce specifically SEO-friendly content with quite accurate information

Jasper is built (and advertised) as a “virtual writing assistant,” providing a whole suite of services for anyone who needs to create content. It’s easy to see the utility in this for busy IROs or anyone running an investor marketing campaign.

The tool seems to be a strong choice for IR professionals looking to expand their content and thought leadership output but don’t have a lot of time.

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Useful for:

  • Generating SEO-friendly content to keep you top-of-mind with investors
  • AI-generated images for use in presentations, website content, and headersCreating ad copy for use in investor marketing campaigns

Last we have Writesonic, which at first glance looks perhaps the most like ChatGPT but with a few essential, useful deviations:

  • Like Jasper, it has a wide variety of templates, including landing pages, calls to action, headlines, SEO blog posts, ads for Google, Facebook, and LinkedIn, and general articles
  • It can generate AI images, which can be useful in all sorts of applications

In a lot of ways, Writesonic seems like a cheaper version of Jasper, though we haven’t had a chance to compare them head-to-head. Writesonic clocks in at $12/month, though it also has a free trial.

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This is just the beginning

It’s the early days for artificial intelligence. As these new technologies balloon across virtually every industry, there’s a lot more that AI can do besides content creation. We are already seeing programs that can help public companies connect with institutional investors and of course numerous AI tools for investors themselves.

This tech will only get more advanced over time, which makes it especially important to keep up with the latest developments to stay ahead of your competition. 

Automating Private Placements for the Digital Age

Dear Blender community,

Last week the Blender team unveiled an exciting collaboration: Our recent partnership with the TMX Group, owners of the Toronto Stock Exchange.

The project is centered on their new private placement automation platform, called TMX dealLINX.

More on that below

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TMX dealLINX is a new tool that digitizes and automates the end-to-end private placements process, making it easier and cheaper for issuers to offer financings, while making it simpler for investors to participate.

To share more information about TMX dealLINX, we’ve created a microsite that highlights why the innovation is so badly needed right now and the benefits for issuers and investors.

Click here to view the microsite and if you have any questions let me know!


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Over the coming weeks, we will be releasing a series of private placements-focused content, including:

  • Data pointing to the rise of the retail investor and their DIY (do-it-yourself) approach to investing
  • Tips for issuers raising capital aiming to meet investors where they are
  • The surge in non-brokered private placements
  • Content aimed at new investors looking to better understand private placements

So, don’t forget to check the microsite. If you’re an issuer and you’re interested in how you can streamline your private placement process, contact us and we can get you in touch with the dealLINX team.


Arash Adnani
Founder & CEO
Blender Media

Full Disclosure: TMX Group Limited is a paid sponsor of To learn more about : TMX Group Limited, you can visit its website at and review its annual information and public disclosure documents on
Disclaimer: The service and the contents are provided by the sender and other information providers on an “as is” basis. The sender and any and all other information providers expressly disclaim any and all warranties, express or implied any information herein or on and its and its owner and its owner’s directors, employees, consultants, contractors, agents, and the like (“Representatives”), do not give any tax or investment advice; and do not advocate the purchase or sale of any security or investment. Contents are intended as general information. None of the contents constitutes an: (1) offer to sell or the solicitation of an offer to buy by Blender Media and/or its representatives any security or other investment; (2) offer by or its owner and/or their representatives to provide investment services of any kind; and/or (3) invitation, inducement, or encouragement by Blender Media and/or its representatives to any person to make any kind of investment decision. You should not rely on the content for investment or trading purposes. Securities or other investments referred to in any of the contents may not be suitable for you, and you should not make any kind of investment decision in relation to them without first obtaining independent investment advice from a person authorized to give it. All communications by are subject to its terms of use and disclaimer, which can be viewed here and here

The Story Behind a Winning IR Website, Perfect for the Age of Digital Healthcare | CloudMD Case Study

CloudMD is a digital healthcare platform with an array of offerings for patients, healthcare practitioners, and enterprise operations. The company is constantly working to streamline the healthcare process, unifying the three categories into a single easy-to-use ecosystem.

When the company approached Blender with a need for a new IR website, we were immediately intrigued. CloudMD’s old platform really only conveyed one aspect of their complete, multi-part offering, employing an outdated model that was aimed more directly at individual patients.




The challenge

The team at CloudMD hoped to totally overhaul their site, reworking the content and structure to focus on their new, up-to-date model with three distinct verticals: patients, providers, and enterprise solutions. They also wished to combine their corporate and investor relations sites, and to hone their IR site to better speak to their investors and prospects.

It can be a challenge to concisely convey the complex offerings of a company like CloudMD, but it’s the kind of challenge we at Blender love to take on. We knew that the company needed a truly standout IR website in order to compete in the rapidly growing digital healthcare space.




The solution

To accomplish this, we communicated closely with the team at CloudMD. It was essential that we understood the ins and outs of the company. The first step was to establish a new site architecture, including an in-depth IA process with extensive client discovery, wireframing, and several rounds of revisions. 

Ultimately, we spent over half of the project in these initial steps, ensuring we had a strong grounding as we moved into the visual design phase. We then advised the team on the best way to present key elements of their site, where to improve their messaging, and what could stand to be eliminated. Again, this led to a fair amount of iterating, with our design team addressing every one of CloudMD’s concerns until arriving at a visual direction everyone felt truly enthusiastic about. Then we rolled that out across all of the site’s page designs.



The CloudMD team was deeply involved in the process from the start and communication was open throughout, allowing us to tailor the site to their precise needs.

We are deeply proud of the end result. CloudMD ended up with a modern look and feel for their 2022 audience, with a strong user experience that speaks to each of their three key verticals. 

The result

We believe the results speak for themselves. CloudMD’s IR website is now easy to navigate, visually distinct and inviting, with a clean aesthetic and clear site architecture. Both our team and theirs were thrilled with the finished product, and the cohesive experience it created for each of their unique audiences. 

“Working with Blender on our custom CloudMD website project was easy and efficient,” CloudMD’s VP of investor relations, Julia Becker, says of the new site. “The team is dedicated to providing best in class, unique design and collaborates and communicates very well. Our project team worked very closely with the Blender team on this multi-phase project, and their expertise and professionalism made what often can be a complex and overwhelming process easy to navigate, inspiring, and an exciting process from start to finish.”

“I have used Blender throughout my career, and one of their key differentiators is you have a dedicated team at your fingertips 24/7, when you need it and the turnaround time is always very fast, which is very important in my business. I am very impressed with the final outcome and feel very proud of our new website.”

Blender prides itself on building the best of the best investor-focused websites for public companies. We strive to get it right every time, working closely with all our clients to realize their specific vision. But of course, there are always a few sites every year that truly encapsulate what we are about, that we believe stand out in a crowded field.

CloudMD is just one of the many award-winning, unique platforms we’ve created for public companies over the years, but we felt it was too good not to share.

If you’d like to learn how the team at Blender can overhaul your own investor-centric site, contact us to start a project today!