SEO Basics Explained in Just Minutes

What is SEO exactly? It stands for “search engine optimization” and it’s meant to improve your website’s performance in search engines… yes, but how? How does it work? And how does that relate back to you? What would your company get out of it? That’s what this post is all about, translating technical jargon into the essentials that you need to know about SEO.

SEO is the process of optimizing your website to make it easier for people to find your company through search engines like Google.

How does it work? We do little tweaks here and there in the web development side of things to help Google better understand the content that’s on your site. For instance,

Make sure you look your best in search results! Go ahead and search for yourself or your company on Google. What do you see? Hopefully, you’ll see yourself on the first page, or better yet on the top rankings! If that is the case, it’s absolute good news, but there is more to it. Take a look at the image on the left [taken from Google Webmaster Tools]:

Search engine results from Google Western Copper

Even if your company is on the first page and top ranking, check if the overall search result is optimized or not. Is the page title followed up with a concise yet informative phrase that best describes your company? What SEO specialists do is that, they add Meta descriptions as page summaries, which often gets used on search engines like Google. Take a look at what we did with Western Copper’s search engine marketing [image on the left above]. Instead of just saying Western Copper and Gold Corporation, the page title also tells you what the company is (in this case, “Copper and Gold Mining Company”). Underneath the description or page summary, Blender also optimized Western Copper’s exposure by adding links to the inner pages of their website.

Of course, there are a lot more to SEO than just looking good in the search results. SEO allows you to optimize your website to its fullest. So imagine all the little tweaks that we can do to improve your exposure online – from helping Google to understand images, site structure, content, URLs… and SEO for mobile as well! Every little detail counts and helps broaden your reach! Give us a call if you’d like to talk to our SEO specialist to know more!

How to Skyrocket Your Web Traffic by 937% with SEO

In a process that is completely seamless to Western Copper and Gold Corporation, we achieved a huge visibility leap for the company in just 6 months! Look at the remarkable results:

Western Copper Case Study infographic

How? What is the secret behind this 937% Organic Traffic Increase? We have our secrets but we’ll clue you in on how to fight the following:

Obstacle: Lost in Focus

BLENDER SOLUTION: We created a keyword strategy with a list of keywords that help us target and focus on other types of marketing tactics. (Read on, you’ll find out!)

Challenge: Lack of Visibility

BLENDER SOLUTION: Pay-per-click marketing and Google Adwords, which are internet advertising models used to direct traffic to your website.

Quest: Secure the Top Spots in Search Engines

BLENDER SOLUTION: Search engine optimization, or SEO, is the process of maximizing the number of visitors to your website by ensuring that you’re at the top of the search engine rankings.

After reviewing Western Copper and Gold’s website, we created a customized plan, followed up with a keyword strategy, and implemented the SEO and Adwords campaign. All to drive traffic and get full exposure for their website (but hey, this could be your website too!). With our help, Western Copper and Gold optimized its reach of investors and it will continue to voice their success through digital communications.

Welcome Home

Take your shoes off and make yourself comfortable. We advocate the constant change, and evolution, so we decided it was time to re-invent ourselves. While we’ve been searching and creating over at our think tank (head office in the gorgeous Rain-Couver) we thought we would keep you updated on all the things that are going on with us (there’s lots). Who we are (we’re still an online communications agency), what we do (produce results for publicly traded companies), who we’ve done it for (it just won’t fit in here) and why we’re doing it (well, simply put we just love it). I mean really, where else do you get a group of such like-minded, crazy-inspired individuals that have dedicated their careers to making you look good! That’s what we do. We tackle. We strategize. Then we execute. Simple right?

Well, re-branding ourselves was definitely no easy feat. It’s like taking out your entire wardrobe, and your entire style and jumping into a whole new one. Will people laugh at me? Will they still respect me? …. Uhh will my butt look good in these pants? But to move forward and grow, as a person, as an organization, it’s necessary to push our boundaries and commit to them. To change and to grow. A new brand doesn’t mean we’re a new company. It’s just a new wardrobe that will allow us to show off what we’re really proud off. Our new look!

SO what does our new wardrobe look like? Well take a look through. What do you think? Inside we’re still the same. We still want to give you ideas, and inspire you to become who you want to be – as an organization. We want to affect your growth and pro-activeness, so, this blog (while we’re busy conjuring up our new website planning) will be a medium in between.

Don’t get us wrong we’ve gone through our heartburns to get this up and running (endless coffee drinking is problematicproductive), but here we are, ready to do it all over again!

One of the other exciting things that’s happening here is we’re working overtime to complete our new CMS which we’ve designed for enhanced user experience, unlimited scalability, and centralized control in mind. Along with our 24/7 customer support, 24/7 up-time monitoring and alerts we’re convinced that you’re going to be impressed. (We’re counting down the days!)

We have opinions. We even have a proprietary media channel that provides capital market intelligence. Canadian Financing Bulletin is one of our projects that we have poured our sweat and tears in. CFB helps thousands of investors around the world stay informed on private placement activity. www.canadianfinancing.com

Want to come and say Hi ? Ditto. Pick our minds and have a coffee with us (we’re located at 1111 W Hastings, Vancouver). We like visits. We also like coffee. We’re Social (and we don’t mean only online). Even though we sit in front of computers all day long (wait – who doesn’t) Want to do business with us? Click or call and push the right buttons to connect (604.682.3588)

Want to like us, love us, follow us? You can do it here.

Want to comment on our blog? Don’t worry we don’t have big egos. Tell us what you liked. Or didn’t. Request our full portfolio or just ask us what we can do for you (trust me we have some pretty big ideas for your goals and your budgets). Or if you have the guts – call us in for a face to face. Want to work here? Suit yourself. Email us and knock our socks off.  Give us your best shot.

Want to just anonymously peruse around? Sure, not a problem. Feel free. If it inspires, affects, or influences you – then we have done our job.

Blender Team