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#CIRI2013 Rise to the Challenge: A Higher Standard of IR
What do you have scheduled for June 2-4th 2013? We have plans to attend the Canadian Investor Relations Institute (CIRI) Annual Conference! This year’s conference will be held at beautiful British Columbia – will we see you up at Whistler,…
Calgary Zoo Publishes First Ever Annual Report on Instagram
There’s always a first to things like, the world’s first annual report published on Instagram! Now, that’s a great blend of Social Media and Investor Relations. Calgary Zoo gave their 2012 annual report a creative spin, and released it through…
5 Reasons Why Businesses Should #Hashtag Their Brand
Some of us rely on official sources and traditional media, and a good portion of us, do something a little additional – we tune in with Twitter every morning. Here are some reasons why being an early bird to check…
5 Subject Line Mistakes to Avoid
Why scare away your readers with boring subject lines? Chances are, newsletters always have valuable content but we never read them because the headlines are not engaging enough. Here are five things to avoid when it comes optimizing your email…
Increase Productivity with Social Media Tools
It is a common misconception that when social media walks into your life, your productivity flies out of window. The “Big Data” firm Evolv and Warwick Business School have shown that social media is good (in moderation). Employees who are…
How to Skyrocket Your Web Traffic by 937% with SEO
In a process that is completely seamless to Western Copper and Gold Corporation, we achieved a huge visibility leap for the company in just 6 months! Look at the remarkable results: How? What is the secret behind this 937% Organic…
5 Reasons for Marketing in a Slower Economy
When the market is slow, it is always tempting to cut marketing budgets. This strategy does cut costs but it can also lead you to destructive consequences. Your disappearance from the “conversation” will cause the dangerous risk of losing your…
5 Ways to Succeed in Investor Relations with Video
Change is the only constant in the world. A picture is no longer worth a thousand words, but videos are. When the average attention span of readers is shrinking (I hope I haven’t lost you yet!), it’s no surprise that…