IR Resolutions for 2017

When it comes to resolutions for the New Year, we all have various personal and professional goals that we are seeking to accomplish. Whether it’s a personal goal that will work to make you a stronger leader in your workplace or community, or a professional goal, like creating and launching an optimized online IR strategy for your company, this is time of the year when we are ready to get started on our New Year Resolutions. And if IR Resolutions are what you’re making, this blog is for you.

We’re excited about what is to come in IR for 2017. So excited, in fact, that we’ve compiled the IR resolutions that you need to know about now for this New Year. With a compilation of trends and insights we’re ready to see unfold, you’ll want to bookmark this blog and review in the upcoming quarters.

Here are the IR Resolutions for 2017 you need to know now.

 

Review and determine if your website needs a refresh.

39% of people will stop engaging with a website if images won’t load or take too long to load, so it’s time to ask yourself – does your website need a refresh? Furthermore, given 15 minutes to consume content, two-thirds of people would rather read something well designed than something plain, and a bore to view.

Given the fact that visitors to your website are unlikely to spend 15 minutes on any given page, you have a limited amount of time to make an impression on your IR visitors.

In 2017, it’s time to review and determine if your website needs a refresh.

 

Video is King.

We’ve spoken about this at length, but 2017 is the year when it truly comes into play

59 percent of executives admit that they would rather watch video than read text, which means that your IR decision makers are looking for video content in the New Year. It should be an integral part of your website’s infrastructure, and can no longer be considered an addition to your IR strategy.

Integrate video content on your home page, your company’s about us page, your contact page and more. Ensure it is engaging content – and short! Aim for a video length of 0:30 to one minute in length.

IR Resolutions Video

 

Do you need to update your CSR strategy?

Although we have seen a great number of companies who have an understanding of how CSR can impact their IR strategy, showcasing your efforts will soon be the norm. CSR has been more of a trend seen in the European and Asia-Pacific regions, but 2017 will be the year that it becomes increasingly relevant in North America.

With this in mind, it’s time to review your CSR strategy and online presence in this New Year. Ask yourself – does the CSR section of my website accurately reflect our internal efforts?

 

Use social media to tell your story.

Although you very likely have presence online, and perhaps even use Twitter, Facebook, LinkedIn and Instagram every single day, this is the time to review how you are telling your company’s story through social media. 62 percent of adults in the United States get their news on social networks, which is up from 49 percent in 2012. It’s clear that this trend will only continue in 2017.

As you are making company announcements or CSR initiates in this New Year, consider how social media can compliment your strategy.

 

From a website refresh to video, CSR to social media, your IR resolutions for 2017 range in topic, but will all play a significant impact on your business within this New Year. Take time this month to review your strategies currently in place, and consider the benefits of making optimizations now.

Digital Marketing Trends and Predictions for 2017

With the New Year right around the corner, many IR companies are putting the finishing touches on their digital strategies for 2017. Budgets have been approved and wish lists received, meaning that now is the time when the tactics are being throughly reviewed and targets set for the upcoming year. You’ve likely spent time researching the latest digital marketing trends (mobile, mobile, mobile), and have been dissecting predictions yourself for the last few months; however, as we inch closer to the New Year, digital predictions are becoming that much more clear, with key trends emerging in the online space.

We’ve spent time surveying the industry and have determined our top five trends heading into 2017. So, grab a cup of coffee, open your 2017 Digital Marketing Strategy, and consider affirming (or making tweaks!) now, before we get into the Holiday Swing.

 

Below are our Digital Marketing Trends and Predictions for 2017…

 

1.  Your target investor wants personalized content.

In recent years, companies have been developing more content for their websites; blogs, infographics, eBooks and more have filled the pages of content strategies globally.

Now, your target persona wants content – but they want personalized content. With 40% of businesses taking a strategic approach to content, the time is now for your IR company to shine.

By personalized, we mean using content like the aforementioned blogs, infographics, eBooks and more that is suited and targeted to your potential investor. For example, you could create a white paper or case study for a particular segment of your target, like mining. You would then serve this content through an email newsletter or targeted advertising to mining contacts exclusively. Not only does it provide valuable and worthwhile content to your potential investor, it makes him or her feel like your company is taking their wants and needs into consideration.

 

2. Design for multi-platform users.

 

digital marketing trends

 

It’s clear that more and more digital consumers are using multi-platforms to view content online; that is, they have indicated use of mobile, desktop, tablets and more on a frequent basis. Users are coming to your website from a variety of sources, and likely using other devices at various times to return to your website.

This means that instead of thinking mobile-exclusively, consider the benefits of building for multi-platform. Run an audit of your website – is it responsive on desktop, mobile and tablets? What about iPhone VS Android? Is there room for improvement?

 

3. Remember, your target users on are other sites, too.

 

Digital Marketing Trends

 

While the main objective is to drive potential investors to your website, remember that your target investors are on other sites, too.

Primarily, consider the benefits of having active profiles on social accounts, like LinkedIn and Twitter, for example, or perhaps Facebook Groups to peruse for your benefit. Facebook is the leading social network as of Q2 2016, with 1,590,000 million active users and an 18% market share of social media networks.

 

4. Mobile marketing SEO will break you apart from competition in 2017.

When it comes to digital trends in 2017, SEO might very well take the cake for generating the greatest impact.

Google has announced a plethora of updates to search engine optimization in 2017, but the one you primarily need to focus on is around Accelerated Mobile Pages. Accelerated Mobile Pages (or AMP) is a project from Google and Twitter that is designed to make really fast mobile pages. At its core, it’s basically a stripped-down form of HTML.

Anything you can do to help speed the load of your web and mobile pages will significantly help in keeping users on your site. The AMP project from Google and Twitter is performing so well, we predict that this will start to have a real impact on SEO moving into 2017. Make sure AMP pages are on your digital task list for the New Year.

 

5. Nurture your current IR leads.

Nurturing your leads, either through email newsletters or 1:1 contact, is a necessity in 2017.

Much like personalizing your content, it’s more important than ever to keep in contact and deliver the content your potential investor needs. 2017 is the year of reliance on big data and CRM software, so be sure you have the budget and systems in place to start (or continue) your email nurturing strategy. By keeping in contact with leads who have not yet converted to an investor, your company can stay top of mind in 2017.

 

There are big changes in store for the year ahead, and it’s clear that digital marketing will play a significant part in the success of businesses globally. Through these digital marketing trends and predictions, review your current strategic plan and consider the areas you can expand on or update.

Above all, we wish you and your team a joyous Holiday Season and a successful New Year! 

Questions about these digital marketing trends and predictions for 2017? Contact us here.

Connecting With Your On-The-Go Investors: Why We Created This Resource

When we first sat down to brainstorm the resource, Connecting With Your On-The-Go Investors, we had one goal in mind: to better educate you – an individual working within investor relations – so that you feel more informed on the mobile landscape, including how being mobile-friendly impacts your SEO rankings and user experience, and how your competition – or other Canadian issuers – are adapting within this new landscape.

With the frequency of change in the mobile and web space, it was clear that we needed to be proactive instead of reactive, and issue a resource now that could be used not only throughout this year of 2016, but into 2017 as well. As the resource is online, it’s fluid in nature, meaning that we will be constantly evolving and updating with the latest updates so that you feel more confident within the mobile landscape.

As you’ve likely taken a look at a few of our blog overviews (like some of our favourite IR website examples), we wanted to rewind and share with you why we created this resource in collaboration with CIRI.

 

Here’s why we created Connecting On-The-Go Investors…

 

on-the-go investors

 

We wanted to educate those working within investor relations.

You’re so focused on your day-to-day, so your website is often the least of your concerns. We’re here to tell you that it should be at the top of your list, at least one per week.

Why?

In America, 64% of adults now own a smartphone of some kind, up from 35% in the spring of 2011. What’s most interesting is that smartphone ownership is especially high among younger Americans. This demographic across America, Canada and other countries will be your target persona in years to come. It’s more important than ever to leverage today’s technologies in order to engage more effectively with the future IR community.

 

We want you to reach your goals for 2017.

With the New Year right around the corner, it’s more important than ever to set goals that will impact your business in 2017.

If a potential investor or business visits your website and they bounce off before letting it load, for example, this could be because your website isn’t mobile friendly.

And bounce rates significantly impact your business. Overall, they will impact your search rankings within Google, which means potentially less visitors to your website, but absolutely less organic, earned traffic and media.

 

We want Canadian companies to succeed.

With such a competitive landscape in the marketplace, we want to help Canadian companies within Investor Relations succeed. By providing resources to those within the Canadian Investor Relations industry, we believe we can truly help fuel success for brands and business moving into 2017.

 

If you have yet to read “Connecting With Your On-The-Go Investors”, you can click here now to view. This resource is complimentary, and we encourage you to share with colleagues.

Connecting With Your On-The-Go Investors – The “Mobilegeddon” Update

On April 21 2015, businesses everywhere were watching Google search rankings intently.

It was on this day that Google released an algorithmic update that revolved around mobile-friendly websites. This essentially meant that websites optimized for mobile received a boost in their mobile search results, whereas those that were not mobile-friendly dropped in their overall search rankings.

Hence, the term ‘Mobilegeddon’.

‘Mobilegeddon’ has emerged in various forms since April 21 2015. In May of 2016, ‘Mobilegeddon’ 2.0 was released; this update further increased the rankings of companies with mobile-friendly, optimized websites. Those who invested the necessary time and effort into making their sites mobile-friendly benefited from this update, whereas the businesses that did not follow the mobile-optimized trend were further dropped from the pack.

That’s exactly why we paid closed attention to ‘Mobilegeddon’ in Section 2 of Connecting With Your On-The-Go Investors. Since these updates are so important to public companies, we deemed it as an integral part of our collaborative resource with CIRI.

Here’s what you can expect from Section Two: The ‘Mobilegeddon’ Update.

Although you now know what ‘Mobilegeddon’ is, Section Two will take you through why it was released.

As Google collected web traffic and search data, they realized that more and more traffic was coming from mobile devices, primarily smart phones. To fuel a positive user experience on their network, Google announced the ‘Mobilegeddon’ change. This announcement was made in February of 2015, giving companies just three months to prepare.

Google’s primary focus was to “work towards delivering high quality search results that are optimized” for mobile devices. As traffic to their network was increasing on mobile, the goal of this change was to create seamless user experiences online.

What happened after The ‘Mobilegeddon’ Update?

So, this begs the question – what happened after April 21 2015? What did Google look like on April 22nd?

Content marketing company, BrightEdge, has tracked over 20,000 URLs since the update. They found that there was a 21% decrease in non mobile-friendly URLs on the first 3 pages of search results.

Similarly, a search by s360 showed that mobile friendly websites have received 32% more organic mobile traffic than non-mobile friendly websites.

Could you imagine receiving 32% more traffic to your website, simply because you made the decision to optimize your website for mobile?

What does it mean for my public company?

connecting with your on-the-go investors mobilegeddon

68% of investors look at investor related content throughout the day on their mobile device, which means that nearly three quarters of traffic to your website could be coming from mobile. If your website isn’t mobile-friendly, not only will it be slammed by ‘Mobilegeddon’, your user experience will start to decline from the very moment that a potential investor visits your website.

‘Mobilegeddon’ had a significant impact on the websites of public companies, many of which are still feeling such impact on their search rankings. In an effort to help public companies with their website’s user experience, we made sure to include Section Two: The ‘Mobilegeddon’ Update in Connecting With Your On-The-Go Investors.

With Section Two: The ‘Mobilegeddon’ Update reviewing what you need to know about Google’s change in April of 2015, we’ll follow-up next week with an overview of Section Three: Examples of Mobile-Friendly Websites.

 

Connecting With Your On-The-Go Investors: The Basics

Are you reading this blog on your smart phone right now?

With the number of global mobile phone users expected to pass the five billion mark by 2019, there’s a good chance you’re browsing through our site on your iPhone, Android, Windows or Pixel phone.

And, when it comes to using your mobile device for work, 83% of institutional investors rely on their smart phone when it comes to decision making.

That’s exactly why we released “Connecting With Your On-The-Go Investors”, in collaboration with CIRI. It’s your resource on mobile optimization – what it means, how it impacts SEO for your business, and how it is being embraced by users across Canada. It is meant to serve a go-to reference as you review your company’s IR digital and outreach strategy for 2017.

So, what’s in “Connecting With Your On-The-Go Investors”?

The resource is divided into five sections, with each serving a unique purpose in the process of understanding the impact of mobile on your business. Over the next five weeks, we’ll highlight each of these sections, diving deeper into what you can expect from the resource that is available now.

With that said, here’s what you can expect from Section One: The Basics.

What does “The Basics” of being mobile friendly actually mean?

In very simple terms, being ‘mobile-friendly’ means that a website renders well on your smart phone, regardless of the device.

For example, you know the pain of checking a website on mobile that isn’t optimized for your smartphone. Whether you’re filling out a contact form, or simply information-gathering, the experience can be less-than-stellar.

connecting with your on-the-go investors

But if that was the extent of it, we’d stop right there.

In “The Basics”, we outline everything Google assesses when it comes to the mobile-readiness of your website. This includes:

  • Website structure
  • Page loading speeds
  • Content relevance
  • Meta-descriptions and title tags
  • And more…

How can I tell if my website is mobile friendly, and what should I do for my business?

There are so many ways to test the mobile-readiness of your website; in Section One: The Basics, we’ll take you through the benefits of responsive design, and why we believe it’s the strongest option for your business.

Responsive design is an approach to web design that is aimed at developing sites to provide an optimal viewing experience, both on desktop and on mobile. It makes for easy reading and navigation with a minimum of resizing, panning, and scrolling. It’s also the strongest option for your business when it comes to SEO and placement on sites like Google, which is integral to IR and decision making versus competitors. So, if your website isn’t ready for smart phone users, it’s important that you take responsive design into consideration as you plan for your IR strategy in 2017.

Throughout this collaborative resource, “Connecting With Your On-The-Go Investors”, we’ll take you through the importance of building a website that caters to your business persona, and leave you with tips you can implement now to build a stronger brand presence online.

With Section One: The Basics setting the stage for what is to come, we’ll follow-up next week with an overview of Section Two: The ‘Mobilegeddon’ Update.

 

7 Ways To Test The Mobile-Readiness Of Your Website

We’ve talked about how important it is to have a mobile friendly website, but how do you know if your website is truly mobile-ready?

It’s a loaded question, and one we’re here to answer. Although your website might appear to look fine on mobile, it might not be truly optimized. And since 48% of consumers start mobile research with a search engine (with this stat growing month over month), it’s important that your company focuses on mobile fast.

That’s why we’re here to show you how you can find out if your website is ready for mobile.

So let’s get started. Here’s are 7 ways you can test the mobile-readiness of your website

Mobile-Readiness of Your Website 1

1. Open your website in a browser.

Yes, this test requires a desktop computer.

For this test, open your company’s website in a browser. This method is often referred to as a “three second test”, and here’s why:

With your mouse, grab the right side of your browser window and drag it all the way to the left until you can’t shrink it any further.

Is content cut off? Or can you scroll and view content without an issue? Do you have to maximize the page to view content again?

If content fits within your screen and you can scroll properly, this is a great sign.

 

Mobile-Readiness of Your Website 2

2. Test your website’s mobile load speed.

Click on this link and enter your company’s URL in the text box.

We love this offering from Google; they’ve developed a website that tests your URL to see if it’s mobile friendly, or if it’s not quite responsive.

 

Mobile-Readiness of Your Website 3

3. Open your website in your mobile browser and begin to test forms.

Since a contact form is the most important part of your website (after all, how are prospective clients supposed to contact you without it?) it’s important to ensure that forms are responsive on mobile.

Open your “Contact” page and view the form through your smartphone. Is it responding properly? Can you fill information easily?

 

4. Check your site speed.

Another great tool from Google is the Site Speed Test.

To get started, click here and, just like the mobile-readiness test, enter your company’s website URL.

This tool is truly great. In addition to speed scores, it will give you detailed information on what you should fix and the things you’ve done correctly. It will also give you a speed test for mobile and desktop.

 

Mobile-Readiness of Your Website 5

5. Review your content placement.

Even if your website is optimized for mobile structurally, it’s important that your content reflects your mobile focus.

By this, we mean that your content hierarchy should reflect how you want your web visitors to interact with your website. This can be referred to as the beginning of a “Buyer’s Journey”.

Ask yourself:

  • Are the most important Call-to-Actions the first thing investors see on mobile?
  • Is all text easy to read?
  • Are all Call-to-Action buttons easy to click? Do you understand exactly where the button will lead you?

When reviewing your website, make sure that your content is placed in a way that makes sense for visitors.

 

Mobile-Readiness of Your Website 6

6. Send this to your developer or agency…

mobiReady has a great (and extensive) test around everything JavaScript, CSS, HTML and more.

It’s easy to use, and we recommend working with your development team or agency to go through this process.

 

Mobile-Readiness of Your Website 7

7. Get our Mobile Optimization Guide.

If these first tips helped you, consider downloading our Mobile Optimization Guide here. This guide is extensive, and is a great resource for your team to use as you are going through the process of reviewing your website.

Since 83% of investors rely on mobile when it comes to work, it’s more important than ever to test the mobile-readiness of your website. Ask yourself – would you want a potential client experience frustration while interacting on your website? Can you afford to have a potential client leave your website because of a slow load time? We are assuming that the answer is resoundingly “no”.

 

5 Websites We’re Loving Right Now

It’s one thing to know what your website should look like – responsive on mobile, focused on content that appeals to your target persona, with simple navigation, to name just a few points – but what about seeing these sites in action?

If you’ve read this blog, you know when it’s time to build and launch a new website. And when the time comes and your Executive Team has approved the budget you need to make sweeping changes happen, it’s time to start the process.

As you’re embarking on this process of developing a new website for your company, it’s equally as important to check out real companies who have made the change.

And that’s why we went on a search to find those companies to share with you.

Below are 5 public company and investor relations websites we love.

websites we love shopify

1. Shopify

There are many reasons why we love Shopify’s Investor Relations website, and these are the highlights:

  • Easy to read and easy to view “Letter from Tobi”. Tobi is the CEO and Founder of Shopify, providing a personal and unique touch to the site.
  • The homepage of the IR site makes it clear to readers why they should choose Shopify; this section includes coverage about their large and growing company, the vast ecosystem and more.
  • Shopify features a blog that is filled with great content, posted weekly.

 

websites we love bc tech

2. BC Tech Association

The BC Tech Association offers a remarkable mobile experience, which is a real favourite of ours here at Blender. As a mobile-first website, we love these features:

  • Mobile navigation is easy to use, with simple functionality
  • We love the events calendar that has full mobile navigation and functionality, easily located on the home page
  • Social media channels and icons are easily labeled on the home page.

 

websites we love teck

3. Teck Resources

Not only is Teck Resources a CIRI BC Member, they’re also Canada’s largest diversified resource company – which means that their website needs to reflect their size and scale. The great news is that it absolutely does.

Here’s why we love Teck’s website:

  • It’s visual-focused, making the website engaging to visitors.
  • The annual report is front and centre on the website’s slider, making it accessible to investors.
  • The home page features an interactive map, which allows visitors to view current Teck projects.

 

websites we love cnw

4. CNW Group

CNW Group has a clear focus of mobile with both their website and the Investor Relations section of their site. While we like this website on desktop, we really love how it displays on mobile.

Here are the highlights:

  • Brand colours and images are enhanced on the mobile site.
  • News releases and financials are front and centre on mobile and desktop.
  • The language toggle from English to French is easy to navigate.

 

websites we love ubc

5. University of British Columbia

We saved one of our favourites for last. We’re using the University of British Columbia as a fifth and final example because they’re a CIRI BC Member (the second we’ve highlighted on our list), and one that has a beautiful website that navigates well on both mobile and desktop.

Here’s why we love UBC’s website:

  • The website features easy-tap image galleries that also have pop-up images
  • Messages are enhanced through faculty and students by using a visual content slider
  • There is a clear “Student” icon that is on the mobile navigation, which makes it easy for specific searches.

 

As you’re developing your website for mobile and desktop, be sure to not only discover the tips and tricks you need to know, but also make reference to companies who are leading the way in website development. It’s important to not only admire the best, but learn from the best, applying your favourite design and feature elements to your project along the way.

 

7 Reasons Why Public Companies Can’t Afford to Miss Out on Mobile

When companies the size of Apple make announcements, the whole world listens. And, in fact, the whole world changes. Remember when the initial reaction to the iPad was resoundingly negative? (It was even referred to as the “big yawn”, courtesy of Business Insider). Fast-forward six years, and Apple has sold over 282 million of the tablet devices, all the while making way for competitors like Samsung to create their own version of the iPad.

The same can be said for Google. When Google released the first round of, what was quickly referred to as “Mobilegeddon”, the whole world knew they needed to listen. And when the second round of “Mobilegeddon” was released this past year, it was another reminder that Google truly sets the rules of anything and everything to do with how people will find and access your company’s website.

What is “Mobilegeddon”?

On April 21 2015, Google released a mobile-friendly ranking algorithm that impacted businesses around the world. Ultimately Google decided that, if your website was not mobile-friendly, your search ranking would be negatively impacted. This means that if your business and a fellow public company competitor both had stellar websites, but yours was mobile-friendly and theirs wasn’t, your company would show up higher in mobile Google searches.

Make sense?

In this algorithm, there are no degrees of mobile-friendliness. You either are, or you aren’t.

Why does this matter?

Simply put, not having a mobile-friendly website for your public company could break your business online. We hate to be the bearer of bad news, but it’s true. Read why below.

So here’s why public companies can’t afford to miss out on mobile…

public companies can't afford to miss out on mobile 1

1. You’re putting the future of your company’s online presence at risk.

Without a mobile-friendly website, your company will suffer in Google search rankings. As both Apple and Google have well demonstrated in the last six years, it’s time to pay attention to the big players in the game for your business to truly take advantage of your online strategy.

(As a side note, we have a handy checklist to determine if your website is mobile-friendly. Give it a spin here.)

public companies can't afford to miss out on mobile 2

2. Mobile use has skyrocketed.

It’s true.

Mobile now represents 65% of digital media time, which means that the desktop is now a secondary touch point.

Now, that’s not to say that your business can forget about desktop, but if a potential 65% of your target audience is on mobile, wouldn’t you want to speak to them?

public companies can't afford to miss out on mobile 3

3. Investor interaction is all about mobile.

If you caught yourself thinking, “yeah, yeah – but those 65% are all Millennials or even teenagers,” from our last statistic, think again.

68% of investors view investor-related content each and every day through their mobile device.

Your target audience.

public companies can't afford to miss out on mobile 4

4. Emails are primarily read on mobile devices.

Do you catch yourself skimming through an email on mobile, only to click off into link-land to other websites and platforms?

That’s because over 67% of email is opened on a smartphone device. That’s well over half of each and every email that is sent and received every single day.

So, if your company is sending newsletters or issuing press releases, it’s important to ensure these are mobile optimized, too. And if you’re driving traffic back to your site, having a website that is mobile-friendly is key.

Since 67% of email is opened on smartphone devices, more email read on phones will translate to more mobile page views, making your user experience integral to your online strategy.

public companies can't afford to miss out on mobile 5

5. Website design instills trust.

According to a Stanford study, 75% of us admit to making judgments about a company’s credibility based on the design of their website.

So, can you imagine a potential investor arriving on your website through their smartphone, only to find that they can’t engage or interact with your content because it’s not mobile-friendly?

public companies can't afford to miss out on mobile 6

6. Speedy sites make for happy visitors.

Imagine if your website took forever to load? Fingers crossed this isn’t the case for your company (and if it is, click here).

Content that’s above the fold (the first content you see when you land on a site) on mobile should load in under one second. You can take a speed test here.

Speedy sites make for happy visitors, which means that these visitors are more likely to stay on your site and make their way to more pages on your website.

public companies can't afford to miss out on mobile 77. Responsive websites will set your business for the future.

One of the greatest benefits of responsive web design is that the site is designed to look good on any screen size, not designed specifically for a certain monitor or device. What does this mean? In the future, as new devices are released, your responsively designed website will still be set up for success.

 

Having a mobile website for your public company is no longer simply a nice feature; rather, it is a necessity and literally impacts the growth of your business online. As more and more investors are visiting your website to learn about your company, you truly can’t afford to miss out on the mobile experience.

5 Great CSR Pages That You Need To Check Out

If, after reading about why it’s so important to highlight CSR on your website here, you’re not convinced that Corporate Social Responsibility is the right fit for your business, perhaps this will sway your opinion:

The Reputation Institute, a private consulting firm, invited over 40,000 consumers across 15 markets to participate in a study in an effort to rank the world’s most reputable companies. The study not only found broke ground in terms of discovering purchasing habits, it also found that willingness to buy is driven 60% by consumer perception of the company, with the actual products or services impacting only 40%.

Can you imagine?

The better the reputation, the greater chance of consumer purchasing. Which means that, instead of focusing primarily on your company’s product or services, it’s time to pay close attention to your reputation. Corporate Social Responsibility leads the way in developing and enhancing reputation, making it more important than ever to tell your story online.

We’ve developed some impressive CSR pages over our years working in Investor Relations, so we’ve done our fair share of research into great CSR pages that our clients have drawn inspiration from.

Which is why we’re sharing them with you now.

If your business is focused on enhancing the reputation of your company, and driving revenue while you’re at it, below are 5 great CSR pages that you need to check out now.

 

1. eBay

great csr pages ebay

Why we love it: It’s transparent.

With eBay’s CSR page, all information is transparent – which means that the end consumer is not left feeling confused or unsure of eBay’s CSR goals, impact and practices.

eBay clearly displays their CSR focus through their website; the website is easy to navigate, and it is mobile-friendly – two important features of any CSR page.

2. B2Gold

great csr pages b2

Why we love it: It’s interactive.

This is the only bias on the list because, well, we made it.

We love B2Gold’s CSR page because it’s interactive. B2Gold.com features an interactive map with their holdings around the world, which gives visitors to the site an opportunity to navigate through a Global map and learn about production, development and exploration sites. It’s truly a leader within the industry.

3. Whistler Blackcomb

great csr pages whistler

Why we love it: It’s mobile-friendly.

This is a must for any CSR site, and Whistler Blackcomb does it well.

Not only is the site easy to navigate and straight-forward in terms of the information featured, it’s also mobile-friendly, meaning that it is responsive on every platform we’ve tried here in the Blender office. This makes for a seamless experience for the end user.

4. Microsoft

great csr pages msn

Why we love it: We’re swooning over the design…

Microsoft’s creative and design teams are heroes in our books. This CSR site is clean, mobile-friendly, easy to navigate and transparent, all-in-one.

When landing on Microsoft’s CSR homepage, the focus of this company is clear – Human Rights and Environmental Sustainability. There is no lack of clarity, and the minimalist creative is simply stunning.

5. Mastercard

great csr pages mcard

Why we love it: It combines various mediums.

From video to photos, news stories to social media, Mastercard isn’t afraid to combine various mediums on their CSR site.

After just two scrolls on the homepage, visitors can consume a video on global financial inclusion, which is a focus of the company’s CSR goals and objectives.

We love seeing companies incorporate various mediums on their CSR site, and Mastercard is doing it right.

 

Don’t be boring.

If we can emphasize one key takeaway, it’s this.

CSR is meant to be fun. It’s meant to showcase the strengths of your business, while enhancing your reputation in the marketplace.

When designing and developing your CSR site or pages, remember to keep them interactive, mobile-friendly, and informative.

And, when testing, ask yourself this question: would I want to scroll through this site? Would I be interested in consuming this content? If the answer is “yes”, then give yourself a high-five. You could make our next “great” list.

 

How Blender Helped B2Gold Tell Their CSR Story Online

So, you’ve decided that telling your CSR story online is a must for your business. You’ve started to discuss next steps in recent leadership meetings, and you’re responding rapidly to questions posed from your Executive Team. Your budget is starting to come together to bring your story to your website, but you’re just not sure what the end result will look like.

It’s a question (and sometimes, a concern) that we hear often, so rest assured – you’re in good company. While you might have a great idea and vision of how you want to tell your story, what it will look and feel like is often a mystery.

That’s why we’re here. And that’s also why we’re sharing one of our favorite examples of a company that’s doing great things in telling their CSR story online: B2Gold.

About B2Gold

B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. They are one of the fastest-growing intermediate gold producers in the world and, since its inception in 2007, have evolved into an international gold mining company.

The Challenge

When B2Gold came to Blender, their website wasn’t mobile or tablet friendly – and quite frankly, it was difficult to navigate. The breadth of information, including their CSR story, was deep within their website, and sometimes non-existent.

That’s why we’re here…

csr story online homepage

Knowing that B2Gold wanted to tell their story in such a way that displayed their global presence of their products in a highly visual, easy-to-consume way, we were ready to take on the challenge.

Working closely with the client, we collaborated to revise the sitemap and information architecture so we could, first and foremost, develop the framework. It was important to demonstrate B2Gold’s strengths of their assets, including their CSR work, and it was even more important to outline how the site would perform before determining what it would look like.

The Result – Their CSR Story Online

The result of this work was a truly interactive and detailed project map that rivaled the very best in the industry (spoiler bias: we think the map we created for B2Gold is the very best). This map accomplished their overall goal, which was to accurately display the global presence of their business and projects from Asia-Pacific to South America.

csr story online map

To experience the interactive map for yourself, click here.

The CSR portion of B2Gold’s website was also a priority; with active work in responsible mining, social responsibility, occupational health and safety, environment and biodiversity, it was important to tell the entire story in an easy-to-consume, responsive way.

B2Gold’s CSR site focused around image-based storytelling on mobile, desktop and tablet-responsive pages, making it easy for prospective investors to view and digest.

So, what should you look for when selecting your agency?

When you’ve decided that telling your CSR story online effectively is a must for your business, there are three things you need to look for when selecting your partner agency.

  1. Find an agency that works within Investor Relations

If you’re crossing your fingers and hoping that any agency will work, we hate to break the bad news to you – but they probably won’t. Working in IR is a whole new ball game, so you need to find an agency that has a positive track record within investor relations. Be sure to request case studies from clients who are in your industry.

  1. Ask the question: what happens when you’re finished my project?

One red flag of a potential agency partner is one that leaves when the project is complete.

What happens if you find bugs a few months later? What happens if a broken link is found just a few days after the contract is complete?

Look for an agency who will be with you every step of the way – not one that leaves you when your website has launched.

  1. Request to see examples of CSR sections they’ve developed and launched.

We’ve talked about the importance of CSR for your business, and while you might have a storytelling concept that you love, it’s important to receive feedback from the agency who will build your CSR online presence.

What works? What doesn’t? What will differentiate you from competition? What’s your favourite CSR section that your team has built?

Ask these questions from a potential agency so you can truly understand their grasp of the industry and the importance of telling your CSR story online.

Conclusion

We loved working with B2Gold here at Blender, and we couldn’t have been more proud of the final result. As you’re starting your CSR storytelling journey, and while you’re identifying potential agency partners, keep this blog bookmarked – we’re sure it will provide inspiration as you move forward.

CSR story online - ebook