Getting Started with Piknic – Building an IR Website in 60 Days

You’re getting ready for IPO, and your website is in desperate need of a refresh (like – desperate). Quotes are piling into your inbox from website developers, agencies and contractors, but they’re steep. Not yet ready to write a cheque that would absorb nearly half of your marketing budget, you need a solution for your IR website – and you need it fast.

The story above is exactly why we started Piknic. We heard it time and time again from companies that we were so excited to partner with. They needed an impressive website with half the budget and within half the time of a custom build. To others, it might have seemed impossible – to us, we knew this meant that we needed to develop a solution for companies just like this.

Can you relate? If so, your next IR website could be built with Piknic – here’s why.

We make selecting a website easy.

Designing mockups of your perfect website takes a lot of time, with many variations often needed. We know you want it perfect (and our designers wouldn’t expect anything less). Yet, what makes Piknic different is that this hard work is already done for you. Our teams are always working on award winning designs that you can choose from. We’ll present to you a number of design options to choose from. No guessing, going back to the drawing board, or wondering what will work for your company. It’s all ready for you.


Our project process is simple.

Why make building a website confusing?

When you’ve decided to partner with Piknic, we’ll take you through a very simple project process. Our team will outline exactly what we need to get started – your website’s site map, branding files, like your logo, images and fonts, and page copy for your site. From the time we meet to the time our content phase is complete will be around 2-3 weeks.


We’ll keep you updated at every stage.

As soon as we receive your site copy and branding, we’ll start mocking up your website. We’ll put together your home page and ask for your feedback to incorporate within design edits. Our designs are built with your investors in mind, with a focus on website engagement to mobile-friendly integration from the very beginning.


We never skip a step.

Our team is focused on high quality, award winning websites for you- which is why we never skip a step. After you’ve approved the final website design, about 30 days into our work together, we’ll develop your website and truly bring it to life. We’ll go through quality assurance testing, make edits dependent on your feedback and integrate your service packages, newsletter feeds and introduce you to optimizing your website for search traffic. .


Your website is live! Now what?

Your website is live and your team is thrilled. You’re ready for IPO! Now what?

At Blender, we know that our work doesn’t end when we flip the switch. That’s why we’re here for you even after your site is live. We offer website hosting, a completely customized CMS, Google analytics and reporting, newsletter list management and more.


Did we mention it’s a fraction of the cost?

Our designers love creating new designs (you should see how many are circulated around the office each and every week) and we only choose the best of the best to offer our clients. Because we’ve completed the intricate design work before we partner with new clients, it makes the timeline and heavy lifting much easier. If you’re looking for an affordable, effective solution for your IR website, you’ve come to the right place.
We love talking about Piknic, and we can’t wait to share our new designs with you. We’ve built 90 websites and counting with Piknic, and we’re excited about the year ahead as we unveil brand new website designs. To get started on your own Piknic site, click here.

Getting Your Website Ready for IPO: 7 Investor Relations “To Do” Items

In the months leading up to IPO, your life has likely revolved around what lies ahead. You have spent countless late nights in the office, you’ve had far too many coffees with bankers, and you have your lawyer on speed dial. Yet, as you get closer and closer to IPO launch day, you’re starting to consider, “How can I now pivot and focus on investor relations?” and “Is that really what my website looks like?”  

We’ve heard it all before, believe us.

As soon as your company reaches the day of IPO, you need to hit the ground running with an IR-focused strategy, with your website being a primary focus. After all, your website is truly your 24/7 representation of your business.

That’s why we have put together the 7 things that you need to do in order to get your website ready for IPO.

1. Include messaging about your competitive advantage.

With a fresh new face on the scene, you need to differentiate yourself from your competition. What’s your competitive advantage? What makes you different, or better to invest with than your competition? Why should investors contact you?

2. Speaking of contact, don’t forget those contact forms.

Each and every page on your website – especially your investor relations page – should have a contact form or CTA to contact your business. Every single page on your website serves a purpose, whether informing the reader or attracting the investor. Make sure he or she can contact you, and that your information to contact is clear.

3. Highlight your projected growth.

Investors want to know what the future of your business is, or the very least, what they can expect from your project growth timeline. Highlight areas of opportunity, growth, quarterly projections and more. It’s important to show a track record of execution, such as milestones that the management team is capable of executing, then following up with future milestones as projects progress.

4. Internally, make sure you have a point of contact for website updates and changes.

If no one owns a project, it won’t be completed – that’s the case for any organization or project, regardless of the scope.

Assign the IR website to an individual or department within your organization. Whether it’s someone who has a very keen interest or perhaps a natural fit, such as your Marketing department.

5. Install Google Analytics.

Google Analytics measures your website data to gain insights, such as where your visitors are spending the most time on your site, or where your website visitors are coming from. Without Google Analytics, you won’t be aware of user patterns or potential changes to make to your IR site. Install Google Analytics before your website goes live.

6. Encourage email registrations.

How will your prospective investors stay connected with you? Through your email newsletter, of course! Encourage sign-ups of potential investors through regular email correspondence. Some companies send weekly newsletters, while others will offer updates through email only when press releases are sent, or major company events are released. This can act as a targeted investor database, something that is invaluable for your business.

Being CASL compliant is now more important than ever. CASL is the Canada Anti-Spam Legislation. It essentially means that anyone on your mailing list must have provided expressed consent for being part of your list. There are two ways for recipients to opt-in to receive emails from you, which CASL calls express and implied consent:

  • Express consent = They clearly, actively told you that it is OK to send them email
  • Implied consent = They didn’t specifically tell you that it’s OK to send them email, but what they did (purchase, an inquiry, a donation, etc.) implies that it is okay for your company to email them

We’re always happy to talk CASL. Contact us if you have any questions!

7. Ensure your site is mobile friendly.

We are well past the tipping point of mobile usage exceeding that of desktop usage. Mobile usage exceeded that of desktop usage a few years ago, though a large percentage of companies have yet to catch-up. Before you launch your website, ensure it is mobile friendly – that is, you can browse freely on your smartphone device without having interruptions in functionality.

Getting your website ready for IPO is only one of the many tasks you need to complete before you go public, yet it can be one of the most important in creating awareness of your business and turning prospects into investors.


2018 website trends


2018 Website Trends – 5 Trends To Help You Prepare

With 2018 upon us companies are coming to us with plenty of questions – “Blender, what’s in store for next year? What are the 2018 website trends that I need to know about now? How can I get my website ready for the year ahead?” – so if these questions have been percolating in your mind as you prepare for 2018, you’ve landed at the right place.

Last year we shared our digital trends and predictions for 2017, packed with tips like the importance of video, mobile marketing, social integration and more. This year, it’s all about website design – and what you can do to get your website ready for the year ahead.

With this in mind, here are the top 2018 website trends you need to watch for.

1. Investment Highlights pages are more important that ever.

Every website has a purpose. While some are meant to attract customers, others – like yours – are meant to tell investors who you are and what you’ve accomplished. Your website should include investment highlights and initiatives should clearly outline who your company is and how you create change within your industry.

Investors – especially millennial investors – are becoming increasingly focused on transparency. Transparency from companies just like yours. White Gold Corp has done a tremendous job in sharing their exploration highlights on a dedicated page here, while Uranium Energy specifically tells investors why they should invest in UEC on their highlights page.

2. Bold fonts, engaging colours.

We’ve seen plenty of changes and trends within design over the years, yet one thing has truly stuck – the focus on clean lines and modern designs. With this comes the complement of bold fonts and engaging colours, ones that encourage users to focus on your content. In 2018, we expect to see such fonts and colours take the place of some images on websites. This is because images tend to slow pages down, especially when viewing on mobile or tablet devices. Typography, on the other hand, doesn’t impact performance. Faster sites, happier web visitors. Easy as pie.

3. Mobile as primary.

We’ve talked at length about the need to integrate mobile into your website strategy and build, though 2018 is all about mobile – meaning, mobile first.

The truth is in the data. Google says that 61% of users will not return to a mobile site that they had difficulty accessing, while 40% of these users will visit a competitor’s site instead. This should be a shock for those in the IR space. If your target investors don’t love your website, or if it’s not mobile friendly, they won’t come back – and they’ll end up in the hands of a competitor.

4. Video is integrated everywhere.

Website development is certainly moving in a direction that focuses on video; in fact, video accounts for nearly 70% of all internet traffic. When it comes to web design and integration of video, this form of content is increasingly being used everywhere, from corporate pages to investment pages, and CSR sites in between. Does your business have a video strategy in 2018?

5. SEO has become a necessity.

Online experiences start with a search engine. In fact, 93% of all online experiences begin with a prospect or potential investor heading to Google and typing in keywords that are related to your business. If your website isn’t optimized for search, you’re missing on a plethora of traffic opportunities that are available to you. In 2018, websites will be optimized – we’re talking meta tags, meta descriptions, meta titles. With 61% of people performing an online search before deciding to partner with a business or make a purchase, this is more important than ever.

These 2018 website trends are the focus for those of us in the IR space as we prepare for the year ahead. From CSR to bold fonts, mobile-focused to video, we are preparing each and every one of our clients for a brand new year. From all of us at Blender Media, Happy New Year!


2018 website trends

IR Resolutions for 2017

When it comes to resolutions for the New Year, we all have various personal and professional goals that we are seeking to accomplish. Whether it’s a personal goal that will work to make you a stronger leader in your workplace or community, or a professional goal, like creating and launching an optimized online IR strategy for your company, this is time of the year when we are ready to get started on our New Year Resolutions. And if IR Resolutions are what you’re making, this blog is for you.

We’re excited about what is to come in IR for 2017. So excited, in fact, that we’ve compiled the IR resolutions that you need to know about now for this New Year. With a compilation of trends and insights we’re ready to see unfold, you’ll want to bookmark this blog and review in the upcoming quarters.

Here are the IR Resolutions for 2017 you need to know now.


Review and determine if your website needs a refresh.

39% of people will stop engaging with a website if images won’t load or take too long to load, so it’s time to ask yourself – does your website need a refresh? Furthermore, given 15 minutes to consume content, two-thirds of people would rather read something well designed than something plain, and a bore to view.

Given the fact that visitors to your website are unlikely to spend 15 minutes on any given page, you have a limited amount of time to make an impression on your IR visitors.

In 2017, it’s time to review and determine if your website needs a refresh.


Video is King.

We’ve spoken about this at length, but 2017 is the year when it truly comes into play

59 percent of executives admit that they would rather watch video than read text, which means that your IR decision makers are looking for video content in the New Year. It should be an integral part of your website’s infrastructure, and can no longer be considered an addition to your IR strategy.

Integrate video content on your home page, your company’s about us page, your contact page and more. Ensure it is engaging content – and short! Aim for a video length of 0:30 to one minute in length.

IR Resolutions Video


Do you need to update your CSR strategy?

Although we have seen a great number of companies who have an understanding of how CSR can impact their IR strategy, showcasing your efforts will soon be the norm. CSR has been more of a trend seen in the European and Asia-Pacific regions, but 2017 will be the year that it becomes increasingly relevant in North America.

With this in mind, it’s time to review your CSR strategy and online presence in this New Year. Ask yourself – does the CSR section of my website accurately reflect our internal efforts?


Use social media to tell your story.

Although you very likely have presence online, and perhaps even use Twitter, Facebook, LinkedIn and Instagram every single day, this is the time to review how you are telling your company’s story through social media. 62 percent of adults in the United States get their news on social networks, which is up from 49 percent in 2012. It’s clear that this trend will only continue in 2017.

As you are making company announcements or CSR initiates in this New Year, consider how social media can compliment your strategy.


From a website refresh to video, CSR to social media, your IR resolutions for 2017 range in topic, but will all play a significant impact on your business within this New Year. Take time this month to review your strategies currently in place, and consider the benefits of making optimizations now.

Digital Marketing Trends and Predictions for 2017

With the New Year right around the corner, many IR companies are putting the finishing touches on their digital strategies for 2017. Budgets have been approved and wish lists received, meaning that now is the time when the tactics are being throughly reviewed and targets set for the upcoming year. You’ve likely spent time researching the latest digital marketing trends (mobile, mobile, mobile), and have been dissecting predictions yourself for the last few months; however, as we inch closer to the New Year, digital predictions are becoming that much more clear, with key trends emerging in the online space.

We’ve spent time surveying the industry and have determined our top five trends heading into 2017. So, grab a cup of coffee, open your 2017 Digital Marketing Strategy, and consider affirming (or making tweaks!) now, before we get into the Holiday Swing.


Below are our Digital Marketing Trends and Predictions for 2017…


1.  Your target investor wants personalized content.

In recent years, companies have been developing more content for their websites; blogs, infographics, eBooks and more have filled the pages of content strategies globally.

Now, your target persona wants content – but they want personalized content. With 40% of businesses taking a strategic approach to content, the time is now for your IR company to shine.

By personalized, we mean using content like the aforementioned blogs, infographics, eBooks and more that is suited and targeted to your potential investor. For example, you could create a white paper or case study for a particular segment of your target, like mining. You would then serve this content through an email newsletter or targeted advertising to mining contacts exclusively. Not only does it provide valuable and worthwhile content to your potential investor, it makes him or her feel like your company is taking their wants and needs into consideration.


2. Design for multi-platform users.


digital marketing trends


It’s clear that more and more digital consumers are using multi-platforms to view content online; that is, they have indicated use of mobile, desktop, tablets and more on a frequent basis. Users are coming to your website from a variety of sources, and likely using other devices at various times to return to your website.

This means that instead of thinking mobile-exclusively, consider the benefits of building for multi-platform. Run an audit of your website – is it responsive on desktop, mobile and tablets? What about iPhone VS Android? Is there room for improvement?


3. Remember, your target users on are other sites, too.


Digital Marketing Trends


While the main objective is to drive potential investors to your website, remember that your target investors are on other sites, too.

Primarily, consider the benefits of having active profiles on social accounts, like LinkedIn and Twitter, for example, or perhaps Facebook Groups to peruse for your benefit. Facebook is the leading social network as of Q2 2016, with 1,590,000 million active users and an 18% market share of social media networks.


4. Mobile marketing SEO will break you apart from competition in 2017.

When it comes to digital trends in 2017, SEO might very well take the cake for generating the greatest impact.

Google has announced a plethora of updates to search engine optimization in 2017, but the one you primarily need to focus on is around Accelerated Mobile Pages. Accelerated Mobile Pages (or AMP) is a project from Google and Twitter that is designed to make really fast mobile pages. At its core, it’s basically a stripped-down form of HTML.

Anything you can do to help speed the load of your web and mobile pages will significantly help in keeping users on your site. The AMP project from Google and Twitter is performing so well, we predict that this will start to have a real impact on SEO moving into 2017. Make sure AMP pages are on your digital task list for the New Year.


5. Nurture your current IR leads.

Nurturing your leads, either through email newsletters or 1:1 contact, is a necessity in 2017.

Much like personalizing your content, it’s more important than ever to keep in contact and deliver the content your potential investor needs. 2017 is the year of reliance on big data and CRM software, so be sure you have the budget and systems in place to start (or continue) your email nurturing strategy. By keeping in contact with leads who have not yet converted to an investor, your company can stay top of mind in 2017.


There are big changes in store for the year ahead, and it’s clear that digital marketing will play a significant part in the success of businesses globally. Through these digital marketing trends and predictions, review your current strategic plan and consider the areas you can expand on or update.

Above all, we wish you and your team a joyous Holiday Season and a successful New Year! 

Questions about these digital marketing trends and predictions for 2017? Contact us here.

Connecting With Your On-The-Go Investors: Why We Created This Resource

When we first sat down to brainstorm the resource, Connecting With Your On-The-Go Investors, we had one goal in mind: to better educate you – an individual working within investor relations – so that you feel more informed on the mobile landscape, including how being mobile-friendly impacts your SEO rankings and user experience, and how your competition – or other Canadian issuers – are adapting within this new landscape.

With the frequency of change in the mobile and web space, it was clear that we needed to be proactive instead of reactive, and issue a resource now that could be used not only throughout this year of 2016, but into 2017 as well. As the resource is online, it’s fluid in nature, meaning that we will be constantly evolving and updating with the latest updates so that you feel more confident within the mobile landscape.

As you’ve likely taken a look at a few of our blog overviews (like some of our favourite IR website examples), we wanted to rewind and share with you why we created this resource in collaboration with CIRI.


Here’s why we created Connecting On-The-Go Investors…


on-the-go investors


We wanted to educate those working within investor relations.

You’re so focused on your day-to-day, so your website is often the least of your concerns. We’re here to tell you that it should be at the top of your list, at least one per week.


In America, 64% of adults now own a smartphone of some kind, up from 35% in the spring of 2011. What’s most interesting is that smartphone ownership is especially high among younger Americans. This demographic across America, Canada and other countries will be your target persona in years to come. It’s more important than ever to leverage today’s technologies in order to engage more effectively with the future IR community.


We want you to reach your goals for 2017.

With the New Year right around the corner, it’s more important than ever to set goals that will impact your business in 2017.

If a potential investor or business visits your website and they bounce off before letting it load, for example, this could be because your website isn’t mobile friendly.

And bounce rates significantly impact your business. Overall, they will impact your search rankings within Google, which means potentially less visitors to your website, but absolutely less organic, earned traffic and media.


We want Canadian companies to succeed.

With such a competitive landscape in the marketplace, we want to help Canadian companies within Investor Relations succeed. By providing resources to those within the Canadian Investor Relations industry, we believe we can truly help fuel success for brands and business moving into 2017.


If you have yet to read “Connecting With Your On-The-Go Investors”, you can click here now to view. This resource is complimentary, and we encourage you to share with colleagues.

Connecting With Your On-The-Go Investors – The “Mobilegeddon” Update

On April 21 2015, businesses everywhere were watching Google search rankings intently.

It was on this day that Google released an algorithmic update that revolved around mobile-friendly websites. This essentially meant that websites optimized for mobile received a boost in their mobile search results, whereas those that were not mobile-friendly dropped in their overall search rankings.

Hence, the term ‘Mobilegeddon’.

‘Mobilegeddon’ has emerged in various forms since April 21 2015. In May of 2016, ‘Mobilegeddon’ 2.0 was released; this update further increased the rankings of companies with mobile-friendly, optimized websites. Those who invested the necessary time and effort into making their sites mobile-friendly benefited from this update, whereas the businesses that did not follow the mobile-optimized trend were further dropped from the pack.

That’s exactly why we paid closed attention to ‘Mobilegeddon’ in Section 2 of Connecting With Your On-The-Go Investors. Since these updates are so important to public companies, we deemed it as an integral part of our collaborative resource with CIRI.

Here’s what you can expect from Section Two: The ‘Mobilegeddon’ Update.

Although you now know what ‘Mobilegeddon’ is, Section Two will take you through why it was released.

As Google collected web traffic and search data, they realized that more and more traffic was coming from mobile devices, primarily smart phones. To fuel a positive user experience on their network, Google announced the ‘Mobilegeddon’ change. This announcement was made in February of 2015, giving companies just three months to prepare.

Google’s primary focus was to “work towards delivering high quality search results that are optimized” for mobile devices. As traffic to their network was increasing on mobile, the goal of this change was to create seamless user experiences online.

What happened after The ‘Mobilegeddon’ Update?

So, this begs the question – what happened after April 21 2015? What did Google look like on April 22nd?

Content marketing company, BrightEdge, has tracked over 20,000 URLs since the update. They found that there was a 21% decrease in non mobile-friendly URLs on the first 3 pages of search results.

Similarly, a search by s360 showed that mobile friendly websites have received 32% more organic mobile traffic than non-mobile friendly websites.

Could you imagine receiving 32% more traffic to your website, simply because you made the decision to optimize your website for mobile?

What does it mean for my public company?

connecting with your on-the-go investors mobilegeddon

68% of investors look at investor related content throughout the day on their mobile device, which means that nearly three quarters of traffic to your website could be coming from mobile. If your website isn’t mobile-friendly, not only will it be slammed by ‘Mobilegeddon’, your user experience will start to decline from the very moment that a potential investor visits your website.

‘Mobilegeddon’ had a significant impact on the websites of public companies, many of which are still feeling such impact on their search rankings. In an effort to help public companies with their website’s user experience, we made sure to include Section Two: The ‘Mobilegeddon’ Update in Connecting With Your On-The-Go Investors.

With Section Two: The ‘Mobilegeddon’ Update reviewing what you need to know about Google’s change in April of 2015, we’ll follow-up next week with an overview of Section Three: Examples of Mobile-Friendly Websites.


Connecting With Your On-The-Go Investors: The Basics

Are you reading this blog on your smart phone right now?

With the number of global mobile phone users expected to pass the five billion mark by 2019, there’s a good chance you’re browsing through our site on your iPhone, Android, Windows or Pixel phone.

And, when it comes to using your mobile device for work, 83% of institutional investors rely on their smart phone when it comes to decision making.

That’s exactly why we released “Connecting With Your On-The-Go Investors”, in collaboration with CIRI. It’s your resource on mobile optimization – what it means, how it impacts SEO for your business, and how it is being embraced by users across Canada. It is meant to serve a go-to reference as you review your company’s IR digital and outreach strategy for 2017.

So, what’s in “Connecting With Your On-The-Go Investors”?

The resource is divided into five sections, with each serving a unique purpose in the process of understanding the impact of mobile on your business. Over the next five weeks, we’ll highlight each of these sections, diving deeper into what you can expect from the resource that is available now.

With that said, here’s what you can expect from Section One: The Basics.

What does “The Basics” of being mobile friendly actually mean?

In very simple terms, being ‘mobile-friendly’ means that a website renders well on your smart phone, regardless of the device.

For example, you know the pain of checking a website on mobile that isn’t optimized for your smartphone. Whether you’re filling out a contact form, or simply information-gathering, the experience can be less-than-stellar.

connecting with your on-the-go investors

But if that was the extent of it, we’d stop right there.

In “The Basics”, we outline everything Google assesses when it comes to the mobile-readiness of your website. This includes:

  • Website structure
  • Page loading speeds
  • Content relevance
  • Meta-descriptions and title tags
  • And more…

How can I tell if my website is mobile friendly, and what should I do for my business?

There are so many ways to test the mobile-readiness of your website; in Section One: The Basics, we’ll take you through the benefits of responsive design, and why we believe it’s the strongest option for your business.

Responsive design is an approach to web design that is aimed at developing sites to provide an optimal viewing experience, both on desktop and on mobile. It makes for easy reading and navigation with a minimum of resizing, panning, and scrolling. It’s also the strongest option for your business when it comes to SEO and placement on sites like Google, which is integral to IR and decision making versus competitors. So, if your website isn’t ready for smart phone users, it’s important that you take responsive design into consideration as you plan for your IR strategy in 2017.

Throughout this collaborative resource, “Connecting With Your On-The-Go Investors”, we’ll take you through the importance of building a website that caters to your business persona, and leave you with tips you can implement now to build a stronger brand presence online.

With Section One: The Basics setting the stage for what is to come, we’ll follow-up next week with an overview of Section Two: The ‘Mobilegeddon’ Update.


7 Ways To Test The Mobile-Readiness Of Your Website

We’ve talked about how important it is to have a mobile friendly website, but how do you know if your website is truly mobile-ready?

It’s a loaded question, and one we’re here to answer. Although your website might appear to look fine on mobile, it might not be truly optimized. And since 48% of consumers start mobile research with a search engine (with this stat growing month over month), it’s important that your company focuses on mobile fast.

That’s why we’re here to show you how you can find out if your website is ready for mobile.

So let’s get started. Here’s are 7 ways you can test the mobile-readiness of your website

Mobile-Readiness of Your Website 1

1. Open your website in a browser.

Yes, this test requires a desktop computer.

For this test, open your company’s website in a browser. This method is often referred to as a “three second test”, and here’s why:

With your mouse, grab the right side of your browser window and drag it all the way to the left until you can’t shrink it any further.

Is content cut off? Or can you scroll and view content without an issue? Do you have to maximize the page to view content again?

If content fits within your screen and you can scroll properly, this is a great sign.


Mobile-Readiness of Your Website 2

2. Test your website’s mobile load speed.

Click on this link and enter your company’s URL in the text box.

We love this offering from Google; they’ve developed a website that tests your URL to see if it’s mobile friendly, or if it’s not quite responsive.


Mobile-Readiness of Your Website 3

3. Open your website in your mobile browser and begin to test forms.

Since a contact form is the most important part of your website (after all, how are prospective clients supposed to contact you without it?) it’s important to ensure that forms are responsive on mobile.

Open your “Contact” page and view the form through your smartphone. Is it responding properly? Can you fill information easily?


4. Check your site speed.

Another great tool from Google is the Site Speed Test.

To get started, click here and, just like the mobile-readiness test, enter your company’s website URL.

This tool is truly great. In addition to speed scores, it will give you detailed information on what you should fix and the things you’ve done correctly. It will also give you a speed test for mobile and desktop.


Mobile-Readiness of Your Website 5

5. Review your content placement.

Even if your website is optimized for mobile structurally, it’s important that your content reflects your mobile focus.

By this, we mean that your content hierarchy should reflect how you want your web visitors to interact with your website. This can be referred to as the beginning of a “Buyer’s Journey”.

Ask yourself:

  • Are the most important Call-to-Actions the first thing investors see on mobile?
  • Is all text easy to read?
  • Are all Call-to-Action buttons easy to click? Do you understand exactly where the button will lead you?

When reviewing your website, make sure that your content is placed in a way that makes sense for visitors.


Mobile-Readiness of Your Website 6

6. Send this to your developer or agency…

mobiReady has a great (and extensive) test around everything JavaScript, CSS, HTML and more.

It’s easy to use, and we recommend working with your development team or agency to go through this process.


Mobile-Readiness of Your Website 7

7. Get our Mobile Optimization Guide.

If these first tips helped you, consider downloading our Mobile Optimization Guide here. This guide is extensive, and is a great resource for your team to use as you are going through the process of reviewing your website.

Since 83% of investors rely on mobile when it comes to work, it’s more important than ever to test the mobile-readiness of your website. Ask yourself – would you want a potential client experience frustration while interacting on your website? Can you afford to have a potential client leave your website because of a slow load time? We are assuming that the answer is resoundingly “no”.


5 Websites We’re Loving Right Now

It’s one thing to know what your website should look like – responsive on mobile, focused on content that appeals to your target persona, with simple navigation, to name just a few points – but what about seeing these sites in action?

If you’ve read this blog, you know when it’s time to build and launch a new website. And when the time comes and your Executive Team has approved the budget you need to make sweeping changes happen, it’s time to start the process.

As you’re embarking on this process of developing a new website for your company, it’s equally as important to check out real companies who have made the change.

And that’s why we went on a search to find those companies to share with you.

Below are 5 public company and investor relations websites we love.

websites we love shopify

1. Shopify

There are many reasons why we love Shopify’s Investor Relations website, and these are the highlights:

  • Easy to read and easy to view “Letter from Tobi”. Tobi is the CEO and Founder of Shopify, providing a personal and unique touch to the site.
  • The homepage of the IR site makes it clear to readers why they should choose Shopify; this section includes coverage about their large and growing company, the vast ecosystem and more.
  • Shopify features a blog that is filled with great content, posted weekly.


websites we love bc tech

2. BC Tech Association

The BC Tech Association offers a remarkable mobile experience, which is a real favourite of ours here at Blender. As a mobile-first website, we love these features:

  • Mobile navigation is easy to use, with simple functionality
  • We love the events calendar that has full mobile navigation and functionality, easily located on the home page
  • Social media channels and icons are easily labeled on the home page.


websites we love teck

3. Teck Resources

Not only is Teck Resources a CIRI BC Member, they’re also Canada’s largest diversified resource company – which means that their website needs to reflect their size and scale. The great news is that it absolutely does.

Here’s why we love Teck’s website:

  • It’s visual-focused, making the website engaging to visitors.
  • The annual report is front and centre on the website’s slider, making it accessible to investors.
  • The home page features an interactive map, which allows visitors to view current Teck projects.


websites we love cnw

4. CNW Group

CNW Group has a clear focus of mobile with both their website and the Investor Relations section of their site. While we like this website on desktop, we really love how it displays on mobile.

Here are the highlights:

  • Brand colours and images are enhanced on the mobile site.
  • News releases and financials are front and centre on mobile and desktop.
  • The language toggle from English to French is easy to navigate.


websites we love ubc

5. University of British Columbia

We saved one of our favourites for last. We’re using the University of British Columbia as a fifth and final example because they’re a CIRI BC Member (the second we’ve highlighted on our list), and one that has a beautiful website that navigates well on both mobile and desktop.

Here’s why we love UBC’s website:

  • The website features easy-tap image galleries that also have pop-up images
  • Messages are enhanced through faculty and students by using a visual content slider
  • There is a clear “Student” icon that is on the mobile navigation, which makes it easy for specific searches.


As you’re developing your website for mobile and desktop, be sure to not only discover the tips and tricks you need to know, but also make reference to companies who are leading the way in website development. It’s important to not only admire the best, but learn from the best, applying your favourite design and feature elements to your project along the way.