Be a bard for a burrito: Chipotle fans get poetic

Hmm. Two food-related blog posts in a row…can you tell we’re writing these close to lunch?

Chipotle launched a 24 hour social media campaign last Friday aimed at getting people talking about their love for the food chain’s menu. Burrito lovers everywhere got to brush off their 9th grade creative writing smarts and compose a Haiku about the company in an attempt to win a free dinner for two (at Chipotle, of course).

This promotion highlights a great way to incorporate social media into marketing tactics. The food chain got people tweeting and posting on Facebook about their love for their brand, but asked them to do so in a fun and creative way.

They posted some official rules Friday morning on their blog:

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A bunch of rules come after this…they’re pretty serious about it. The blog says, “For Facebook entries: posting a haiku to the wall on Chipotle’s official Facebook page during the promotion period [10 AM ET on Thursday, February 5 until 11:59 PM] For Twitter entries: posting a tweet to @chipotletweets during the promotion period”.

USA Today writes “Chipotle Communications Director Chris Arnold said they’ve done similar promotions in the past. Why haikus? ‘It’s a good way to engage with customers and ask them to share their thoughts, but also to put some parameters around that to provide structure to what they submit'”.

USA Today also makes the connection that this promotion came at a very interesting time after “the company shares plummeted more than 5% on Feb. 3 after the chain reported fourth-quarter 2014 earnings were hit slightly by higher food costs”.

Which bards will be named burrito-worthy? Here’s some of our favourites:


Marika Hirsch
Marika Hirsch

As Blender’s Content Manager (aka ‘Resident Wordsmith’) Marika enjoys bringing readers the latest and greatest in both digital trends and IR tips. Follow along on Twitter: