The Situation

NOVAGOLD was eager to highlight the unique aspects of their mining projects Donlin Gold and Galore Creek. They also wanted to place a strong focus on their commitment to communities in the area and display how their efforts go above and beyond just the mandatory corporate responsibility.

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The Solution

NOVAGOLD’s story is truly unique, and we were faced with the exciting challenge of crafting a web experience that not only displayed their prestige as a company, but also the fresh aspects that set them apart. We knew the homepage had to be unlike any in its sector, and that the CSR page needed to have that little something extra to really make it resonate.

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The CSSDA is an international web design and development awards platform that honors and showcases freelance designers, studios and agencies for work that pushes the boundaries of creativity, functionality and usability. We’re honoured to accept the CSSDA Special Kudos award for the NOVAGOLD website redesign!


Homepage design that reflects their stature as a prominent company in their sector.

Creation of an overarching ‘We Care’ section to emphasize their commitment to communities.

Properties section that highlights their assets with an interactive map to illustrate each project’s specific location.

Custom designed Gold & Mining section to educate investors about the industry.

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In Their Own Words

NOVAGOLD’s story is unique and as one of the Company’s primary communication channels, we sought to develop a website that left a lasting first impression. Blender’s expertise in design, IR best practices, and innovative solutions gave us confidence that they could develop a website that set us apart while capturing NOVAGOLD’s brand, focus, and core values. We were not disappointed.

Providing fresh energy and drive, their team fully dedicated themselves to our project ensuring that they met all of our needs and expectations. It was a true collaboration that resulted in a website that we are proud of. After only two months, direct website traffic increased substantially with improved levels of engagement on the new site by the length of time spent and number of pages visited per user.

Erin O’Toole
Analyst, Investor Relations

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Critical Outcome Technologies

The Situation

Critical Outcome Technologies was looking for a website as unique as their program. With the investment community as a target market, COTI needed a website that broke down their business goals and values in an easily understandable way.
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The Solution

Our design process for this site was motivated by the industry COTI resides in. We stuck with a modern and clinical colour-pallet to reflect both their growth in both medical and pharmaceutical. We also focused on their pipeline and drug discovery process pages, and helped users understand the complicated medical jargon with full screen visuals and subtle interactivity.

Critical Outcome Technologies Website Promo iPhone
The Interactive Media Awards recognize the highest standards of excellence in website design and development. The competition, founded by a nonprofit organization, is designed to elevate the standards of excellence on the Internet. We’re proud to accept the award for Best in Class pharmaceutical website for the Critical Outcome Technologies website!


Uniquely designed pipeline page.

Revision of investor section with important info showcased in ‘investment highlights’ area.

Bold, full screen imagery reflecting their day-to-day discovery process.

Animation & interactivity features to bring their story to life.

Critical Outcome Technologies Website Promo Desktop
Critical Outcome Technologies Website Stock Lab Photo
Critical Outcome Technologies Website Promo iMac
Critical Outcome Technologies Website Promo iPad

Silver Standard

The Situation

When Silver Standard came to us for a website redesign, they had recently become a multi-mine producer with the acquisition of a large Nevada gold mine. With freshly pumping veins running through multiple continents, the company needed a brand refresh and a website that reflected their growth and stature.

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The Solution

For this project, it was important for us to showcase every aspect of the company to the highest possible standard. We focused on creating a site with an optimal user experience that appealed to both casual browsers and potential investors.

Silver Standard Portfolio 1
The Interactive Media Awards recognize the highest standards of excellence in website design and development. The competition, founded by a nonprofit organization, is designed to elevate the standards of excellence on the Internet. We’re proud to accept the award for Best in Class investor relations website for our work on the Silver Standard website redesign.


Custom design for each page of the website.

Addition of interactive elements across the site including a project map highlighting their assets.

Overall restructure of sitemap and information architecture to streamline navigation and improve user experience.

Revision of investor and corporate responsibility sections with clear categories.

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Silver Standard Portfolio Video
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Eguana Technologies

The Situation

Eguana Technologies main goal for a new website was to prove their position in the industry as early market leaders. With a product that can’t be summed up in one sentence, however, the trick was to inform investors of the full product story without losing their attention.

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The Solution

We immediately went to work figuring out the best ways to visually communicate Eguana’s product in a way that resonated with investors. With an intuitive investors ‘hub’, a company milestone graphic, and a product story on every page, the finished website is as ahead of its time as the company it represents.

Eguana Portfolio 1


A clean and modern design emphasized Eguana Tech’s focus on being early market leaders.

We created an intuitive ‘Investor Hub’ page that highlighted all the company’s crucial information for potential

Full-page photography illustrates a complex product story.

Company milestones timeline graphic in the About section to show how Eguana Tech is ahead of the curve.

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The Situation

B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. Their old website was not mobile or tablet friendly and was tough to navigate. The overwhelming breadth of information caused key items to be buried deep within the site.

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The Solution

We collaborated with them to revise the sitemap and information architecture, and created a fully custom website that portrayed the strength of their assets. We also built an interactive and detailed projects map unlike any other within their industry. The map accomplished one of their key goals for this project: to display the global presence of their projects in a highly visual way.

B2Gold Portfolio 1


Custom design, animation and interactivity for key pages of the website including the corporate responsibility section and investor highlights.

Revised sitemap and information architecture.

Industry and competitive research as well as a Google Analytics review to determine what information would stay and what would be eliminated.

Highly interactive projects map to display their international assets.

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B2Gold Portfolio 3

A project map experience

B2Gold’s presence spans across four continents, so creating a global map was a great way to break down each project into easily digestible moments. The map visually highlights the company’s mining sites according to stage: producing, developing, and exploration, with key information about each project. We could talk about the project map all day, but we really think the map shines brightest when you’re seeing it for yourself.

View Map
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B2Gold Portfolio 5

Detailing the good deeds

B2Gold’s corporate responsibility page is broken down into multiple sections that review their commitment to various initiatives including community investment, educational programs, and environmental sustainability. The sticky sub-navigation makes it easy for users to jump to the section they’re most interested in learning about. We also included full screen images and anecdotes to further connect a user to B2 Gold’s community mission and showcase the company in action.

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It’s all custom, baby!

We were really excited to build a fully custom website for B2Gold. An average website has two or three unique page designs, but with B2Gold we worked to customize almost every page. The unique designs for each page worked to give the entire website a modern and high-quality feel. We also incorporated lots of interactivity and animation to help users engage with the site’s key components.

Holiday survival guide

The Situation

Each holiday season we love to flex our digital skills and create something fun for both our amazing clients and our community. Our big love is website design, so for the 2015 season, we wanted to present our peers with an interactive experience they could share.

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The Solution

After lots of brainstorming, and some eggnog drinking to get in the holiday mood, we decided to ease everyone’s holiday stressors and created an interactive holiday survival guide. Complete with 8 scenarios, we take you through the trails and tribulations of every holiday season. We enhanced the interactivity with social sharing, including some fun Instagram pullouts, hidden bonus tips, and a holiday playlist that you’ll actually want to listen to.

Survive the Holidays #1


The website received awards from various sites including, CSSDesignAwards, CSSWinner, and The Best Designs.

The short holiday campaign drew in over 7000 unique visitors

Average increase in daily site traffic over campaign was over 350%

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IR Magazine 2015 Awards

The Situation

Blender was a sponsor and an award presenter for the 2015 US IR Magazine Awards. Instead of simply giving away the award and posing for a photo on stage, we decided to do something that no one would be expecting.

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The Solution

We created a boxing-themed mini-campaign that pitted each nominee against each other. The campaign featured an animated and interactive website with nominee stat-cards for social media sharing. We also produced a teaser video to generate buzz around the awards night, and it was shown to all the attendees the night of the event.

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The Digi Awards are Canada’s annual showcase of digital content, celebrating the very best in the digital media landscape. They honour those making waves in their industry from video to advertising, to digital technologies. Our IRchamp campaign was a finalist for the 2015 DigiAwards in the category of multi-channel communications.

Highlights site traffic increased 41% week over week.

Facebook and Twitter reach increased almost 400%.

Over 2,200 views of the teaser video on Facebook with less than $150 in advertising spend.

The campaign was such a hit that we were finalists in the 2015 Nextmedia DigiAwards.

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Tanker Investments Ltd.

The Situation

Tanker Investments Ltd., formed in 2014, is a subsidiary of Teekay Corporation. The parent company wanted to ensure this new sub-brand had a fresh and revitalized look while still feeling cohesive with the Teekay brand.
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The Solution

Tanker’s new branding colours subtly connect them to Teekay while still maintaining their own personality. The company supplied us with lots of imagery of their impressive fleet that we transformed into an embedded Flickr gallery.

Tanker Investments Website Promo on Macbook Air


Use of full screen imagery to highlight their product.

Subtle animations to draw investors into the Tanker story.

Easily downloadable fleet and specifications list.

Focus on investors with a targeted content strategy.

Tanker Investments Website Promo on iPad Air
Tanker Investments Website Promo Standard Desktop
Tanker Investments Website Promo on iMac
Tanker Investments Website Promo on iPhone 6 black and white

Fundamental Applications Corp

The Situation

Fundamental Applications Corp. is a technology startup who approached us about designing their website before the launch of their first product ‘Serum’, a mobile chat application for Millennials. They’ve since expanded and acquired two more products. The company’s main priority was time: they needed a website with a quick turnaround, as they were going through a funding round and needed a space to send potential investors to learn about their opportunity.

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The Solution

We thrive on tough deadlines. Although we made sure to stick within the timeframe, we were also determined to create the highest caliber site for Fundamental. We drafted an initial design concept to present to them early in the process. They liked our concept so much that they trusted us to design the rest of the site without further approval. Modifying our normal approval process allowed us to complete the site on time for their funding round.

Fundamental Applications Corp 1


Entire site, from planning phase to launch, finished within 4 weeks.

Revised sitemap and information architecture.

Custom design created that appealed to both target markets, from potential investors to the product.

Branding and design of supporting marketing materials, including business cards and fact sheet.

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Pacific Infrastructure

The Situation

Pacific Infrastructure specializes in the development of port, transportation, and storage assets in South America. They wanted to display their strengths and showcase the prime location of their 100% company-owned port in a visual way. They also needed to show areas of planned expansion within the country of Colombia.

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The Solution

The interconnectivity of the company’s assets was the most important element to showcase. With that in mind, we created an interactive map detailing their infrastructure environment. The map ensures that potential investors can visually explore the strengths of the company rather than simply reading about them.

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Creation of an intuitive interactive map.

Analysis of sitemap and information architecture to improve user experience.

Addition of highly visual map icons to highlight the centralized location of Pacific Infrastructure’s port amongst others in the area.

Mobile and tablet friendly.

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