Connecting With Your On-The-Go Investors: The Basics

Are you reading this blog on your smart phone right now?

With the number of global mobile phone users expected to pass the five billion mark by 2019, there’s a good chance you’re browsing through our site on your iPhone, Android, Windows or Pixel phone.

And, when it comes to using your mobile device for work, 83% of institutional investors rely on their smart phone when it comes to decision making.

That’s exactly why we released “Connecting With Your On-The-Go Investors”, in collaboration with CIRI. It’s your resource on mobile optimization – what it means, how it impacts SEO for your business, and how it is being embraced by users across Canada. It is meant to serve a go-to reference as you review your company’s IR digital and outreach strategy for 2017.

So, what’s in “Connecting With Your On-The-Go Investors”?

The resource is divided into five sections, with each serving a unique purpose in the process of understanding the impact of mobile on your business. Over the next five weeks, we’ll highlight each of these sections, diving deeper into what you can expect from the resource that is available now.

With that said, here’s what you can expect from Section One: The Basics.

What does “The Basics” of being mobile friendly actually mean?

In very simple terms, being ‘mobile-friendly’ means that a website renders well on your smart phone, regardless of the device.

For example, you know the pain of checking a website on mobile that isn’t optimized for your smartphone. Whether you’re filling out a contact form, or simply information-gathering, the experience can be less-than-stellar.

connecting with your on-the-go investors

But if that was the extent of it, we’d stop right there.

In “The Basics”, we outline everything Google assesses when it comes to the mobile-readiness of your website. This includes:

  • Website structure
  • Page loading speeds
  • Content relevance
  • Meta-descriptions and title tags
  • And more…

How can I tell if my website is mobile friendly, and what should I do for my business?

There are so many ways to test the mobile-readiness of your website; in Section One: The Basics, we’ll take you through the benefits of responsive design, and why we believe it’s the strongest option for your business.

Responsive design is an approach to web design that is aimed at developing sites to provide an optimal viewing experience, both on desktop and on mobile. It makes for easy reading and navigation with a minimum of resizing, panning, and scrolling. It’s also the strongest option for your business when it comes to SEO and placement on sites like Google, which is integral to IR and decision making versus competitors. So, if your website isn’t ready for smart phone users, it’s important that you take responsive design into consideration as you plan for your IR strategy in 2017.

Throughout this collaborative resource, “Connecting With Your On-The-Go Investors”, we’ll take you through the importance of building a website that caters to your business persona, and leave you with tips you can implement now to build a stronger brand presence online.

With Section One: The Basics setting the stage for what is to come, we’ll follow-up next week with an overview of Section Two: The ‘Mobilegeddon’ Update.

 


Nicole Van Zanten
Nicole Van Zanten

Nicole is fascinated with all things Investor Relations, lending her penmanship to Blender's blog subscribers and loyal readers. She's focused on delivering the goods (and latest IR updates) each and every week.