Here are some easy ways to grow your email list (with examples)
You’re writing great content, have must-see company updates, and now need people to see it! Before you consider shelling out some cash to pay for ad campaigns or promoted posts on social media, check out these quick tips you can implement almost immediately. Most of the time it’s just about being clear, having a great call to action, and making sure people see you asking for their email!
1. Be impossible to ignore
Even if someone is interested in you, they’re not going to dig very far into your website or social media accounts to give you their email. A signup form needs to be super easy to spot on each page of your site. You don’t have to include a pop-up; include the form as a sidebar or have it (very obviously!) in the footer. If you are into the idea of being impossible to ignore, feel free to have some fun with pop-ups when someone visits your page. Check out how J Crew and Madewell captured their audience’s attention.
2. Tell them why they need you
Hubspot does this well: there’s 300,000 other people on their marketing email list, so why aren’t you one of them? Think about what makes your list special, and what those who sign up are going to get. Then sell yourself in the same space where you’re asking them to sign up.
3. Offer exclusive content only for people on your list
If you’re producing any type of regular content such as thought leadership pieces, marketing guides, whitepapers, or webcasts, consider offering the next one only for your email subscribers. Make sure it’s a topic that a lot of people would be interested in. And then, the most important step, make sure you PROMOTE that new, exclusive piece. Share the whitepaper on social media with the subscribe link, and let people know that, by subscribing, they’ll only get more of this great content.
4. Ask your existing subscribers to pass you along
There’s no harm in just plain asking. The Skimm daily newsletter does a great job of this. At the end of each of their emails, they ask their list to share them and they offer a possible Starbucks gift card as an incentive. If you’re not there quite yet, just do a simple ‘please will you’ message (and make it fun!). Make sure it’s a breeze for a subscriber to click a link and share directly on social media or email with their own communities.
5. Offer a special deal when people opt-in
The opt-in form is a great moment to thank your new subscriber with a deal or gift. Offer a discount on their first product or a free assessment or service. If it doesn’t feel like the time to offer them anything substantial, then show them why their signup is beneficial with a list of everything they’re now receiving as a subscriber. Maybe they’re getting access to exclusive content, maybe they’re the first to get company updates. Whatever it is, let them know you’re excited and that they should be too.
6. Use social media to promote yourself
Show them exactly what they’ll be getting on social media. AKA: include an image! Share a nicely designed image along with the subscribe link to all your social media followers encouraging them to sign up. Here’s an example of a post we shared on Twitter with our subscribe link and an image of our newsletter.
— Blender Media (@BlenderMedia) June 22, 2015
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So now that you’ve got a killer email list going, how do you use social media to reach out and interact with investors? Click right here and find out.