Introduction: Do I need to hire a website agency?
There are different routes you can take once you’ve decided that you want a new website or want to revitalize your old one. With companies like Wixx, Weebly, and WordPress (why all the ‘w’s? we wonder) offering you the build-it-yourself platform, it’s a valid point to wonder why companies hire website agencies. This week’s blog breaks down common reasons companies seek out an agency to help with their digital marketing needs. If you want more specific advice on what you need to be asking an agency once you talk to them, download The Complete Checklist for Hiring a Website Agency.
1. Agencies are often one-stop shops
Many companies, especially publicly traded ones, go into a website redesign project imagining that new colours and crisper images are the only thing holding them back from better website traffic and more email signups. What usually ends up being the case, however, is that upon researching further the company realizes that what they’re really looking for is help with their entire digital marketing strategy. Beyond just a website redesign, this can include content strategy, social media support, opportunities for mobile optimization, as well as looking at the latest digital trends. A reason why companies hire website agencies is because they feel comfortable knowing one group can take care of their digital presence.
2. Personalized support
While the DIY website builders have help lines and support pages, there’s thousands of people at once, from individuals to larger companies, who are learning how to use their service. Many companies choose to hire agencies for the personal touch of a client/vendor relationship. If we’re talking public companies, the space of website compliance and mandatory releases and filings can be tricky for anyone to understand. It’s helpful to know there are people standing by who do this for a living and are able to give personalized suggestions and assistance.
3. Continued website maintenance
This is especially true for publicly traded companies, who are mandated to keep the public updated on their activities, and who publish news releases and company information frequently. Purchasing a monthly support package from an agency ensures that your website stays updated with all the information you need. Also, with the digital world evolving at the speed of light, your website may not be up to standards in a year from now, or might not render well on a new device that comes on the market. Website agencies are on top of the latest updates and trends, so will make sure your website is at the highest possible standard.
4. Safety and security
DIY website builders like WordPress are open source, meaning that the code of their website is accessible to anyone who wants to look through it. The sheer multitude of people with open access to the WordPress process inevitably also makes it an easier platform to hack into. Companies with sensitive information who want to make security of files a top priority often look to website agencies for their website project. Website agency servers are more secure, especially if they have build their own content management system (CMS) to create and update content.
5. Design originality
Another reason why companies hire website agencies is for the in-depth approach many agencies take to learn about their client and their goals with a new website project. The DIY website builders implement click and drag systems, and anyone can buy a design they like the best. Companies seek out website agencies when they have specific targets in mind, or want their website design to be 100% original to their story. Most agencies have some sort of ‘discovery meeting’ or learning session before they begin design to get to know their client’s style.
6. Expertise in the industry
We recommend that companies looking to hire a website agency should look for agencies with expertise within their sector. A company in the natural resources industry will have different website goals and a different content strategy than a retail company. Website agencies are often available for content strategy consultation, and can guide companies through the types of content their target market will want to see first.
7. Websites get stale
If we can get away with this one without the cheesy music starting to play: a website is a living thing. Once a site’s finished, it doesn’t just sit there, looking perfect, forever and ever. In a few years, after the iPhone 64 has been released, your website probably won’t look so hot if it hasn’t been updated with the latest design trends. A reason why companies hire website agencies is because they don’t have the time to be thinking about how their website looks, especially on all the different devices out there. Website agencies are on top of the trends and latest updates (it’s our job). They think about this part and let you know if something needs to change so you don’t have to worry.
Conclusion: Think twice before you drag-and-drop
We hope this gave you a brief overview of some of the main challenges our clients face when they come to us for a website redesign. Though DIY website builders are a lot cheaper to build, factors like safety, constant maintenance, and keeping the site fresh for years to come are why companies hire website agencies to do the job. Think about the most important goals for your company and decide from there.