3 simple ways to engage investors on your website
Introduction: Get investors to listen up
Your website is your first impression when it comes to getting attention of the investment community. With such a short window of time to grab that attention, how do you guarantee they’ll listen to your story? We’ve written many blogs that got really in-depth and technical about ways to make your investor website stand out, and we encourage you to read them if you’ve got the time. But this week, we’re giving you a quick one-two (three) punch of three easy takeaways that you can implement on your website right away to gain investor attention.
1. CEO Message or Project Video
Videos are great because they have the ability to clearly and efficiently convey a message. Think videos aren’t useful for public companies, or for your industry? Think again. Our friends at Brazil Resources Inc. needed a way to communicate their plan for the future to their shareholders, especially with the tougher markets. The CEO and Chairman were able to touch on all the market opportunities for the company. The video emphasizes that a downturn can be the best time to grow a new company.
2. Investor Highlights Page
Investors are short on time, so your investor website should give them all the info they need to know right away, in a visual and engaging way. Check out how BRI’s investor highlights are displayed below. The first element a viewer sees when clicking onto BRI’s IR site is a visually appealing highlights area. Each area focuses on a strong tagline informing investors why the company is worth the investment. ‘Strong Management’, ‘Strategic Acquisitions’ and ‘Why Brazil?’ answers the questions investors have before they even need to ask them.
3. Mobile-friendly reports and presentations
If investors are interested in learning more about you, they’ll most likely try to locate your most recent annual report or investor presentation. It’s important to make sure all that important info is presented with ease. Investors will thank you for it. And make sure it’s mobile-friendly! How easy is it for investors to click your presentation link on their phones and have the material pop up? Check out how Teck Resources and BRI showcase their reports with ease on desktop and mobile.