5 reasons T-Mobile is killing it with their investor relations homepage
Yep, we’re talking about T-Mobile again. And not just because they’re our 2015 social media IRChamp (woot woot). There’s a lot that public companies can learn from the wireless carrier’s desktop investor relations site. T-Mobile is fearless when it comes to experimenting with new technologies for IR and giving you access to their activities, and they’re also pretty fly when it comes to branding. Here’s 5 things you can learn from T-Mobile’s investor relations homepage:
1. Their branding continues to be kick-ass
The Un-carrier: If you’ve read enough of our blog posts by now, you know that we love when public companies spread the design love to their investor’s section as well as their corporate site (we don’t like no drop-off). T-Mobile is a great example of this continuity. You immediately recognize their brand, even if you’re looking for the investor factsheet. From their signature hot pink colour to the ‘we won’t stop’ tagline on both their Factbook and 2014 Annual report, T-Mobile stays cool and consistent with their message.
2. They give you a company snapshot
Clear intro paragraph: Although their Investor Relations page is full of flair, T-Mobile doesn’t want you to get distracted from the real reason you’re here. A clear and concise intro paragraph at the top of the homepage reminds you of their ultimate mission to ‘redefin[e] the way consumers and businesses buy wireless services’.
3. They get the importance of convenience
Embedded Investor Factbook: No guesswork or digging needed. The company’s Q1 2015 Investor Factbook is embedded right on the IR homepage. Scroll down the entire IR homepage, or click and scroll inside the Investor Factbook section to read it. The eye-catching cover ensures that people will want to see what it’s all about. The factbook is also available on Slideshare, for anyone to view or share easily.
Recent news in the banner: At the top of the IR homepage, T-Mobile includes an easy click-through of the most recent company news. Selecting each news snippet brings the user to the fuller news release, but for quick and easy access one only needs to look at the top of the page.
4. They’re not afraid to give you an all access pass
Livestreamed earnings call: T-Mobile wants to give everyone full access to what’s going on with the company, not just their stakeholders. They’ve live-streamed multiple earnings calls in the past. On their unofficial blog, they encourage people to take advantage of the livestream as it’s “an opportunity to…listen in on John Legere, Mike Sievert, and a number of executives answer questions and share their thoughts on the past few months”. Any user can view an embedded YouTube stream of the most recent earnings call on the T-Mobile IR homepage. At the beginning of the call, CEO John Legere encourages anyone to “watch all the action that’s going on” and to text, call in, or tweet any questions for a Q&A portion at the end.
Seriously, you should check a little bit of the livestream out here. There’s a dude in a pink cowboy hat.
5. They want to get social with you
Tweet to @TMobileIR: While we’re mentioning their livestreamed earnings call, T-Mobile makes sure to include, for the third time, a social element to the call, asking people to tweet their questions to @TMobileIR with the hashtag #TMUSearnings.
Live Twitter feed: Let’s go back to the IR homepage. T-Mobile includes a live Twitter feed at the bottom so people can easily track what they’re doing daily. As the company is most active on Twitter, they don’t cloud their message with multiple social networking buttons, but stick to what they do best.
Tweet to @TMobile hyperlink: This is a small element that really makes all the difference. At the bottom of their live Twitter feed, a small hyperlink asks users to ‘Tweet to @TMobile’. It’s fast, it’s easy, and it’s not confusing. Especially with big companies like T-Mobile who have multiple social media accounts for multiple countries, this small convenience letting a user know the exact account with a hyperlink takes out all the guesswork.