8 creative ways to use Instagram for business

It’s 2015, and many companies now have the hang of social media platforms like Twitter and Facebook. Instagram, however, is the newer, slightly trendier cousin who’s shown up to the party late and not everyone knows. Although it’s true that Instagram is a perfect space for fashion brands and their summer catalogues, we’re interested in ways that all companies can benefit from a little Instagram for business. You don’t need to be Starbucks or Lululemon to have a rockin’ account. Here are some ways to have fun with an Instagram account for your company while still sticking with your brand and staying informative.

1. Teach your audience something new

Short Instagram videos are a great way to create product demos or just produce some fun how-to’s.  Buzzfeed Food’s Instagram often publishes food hacks like the infamous bacon taco-shell below to provide their followers with helpful mealtime tips.


2. Prove you’re experts in the industry

General Electric’s Instagram is out of control (aka they’re one of the most followed companies on Instagram). GE alternates between animations, nicely designed quotes, and short videos to really give their page some spark. In the post below they promote their aviation testing ground with a fun fact about the engines they produce. This is a great idea. Be your followers’ ‘helping hand’ in the industry and share valuable info and fun facts with them, along with a visual they’ll want to share.


3. Introduce someone from your team

Get personal and share those smiling faces you’re so proud of. Ben and Jerry’s pulls out all the stops with a full video about one of their ‘flavour guru’s. The video is pretty cool, but a team member introduction can also be as simple as a nice picture and a fun writeup. Ask them to introduce themselves, talk a little about their job and day-to-day duties, and end with a little fun!


4. Give people a behind-the-scenes glimpse

Lasers to create smoothie labels? Who knew? Even if you think your company’s day-to-day routine might be a bit, well, routine, it’s not that way for anyone else! Your followers will be interested in some BTS glimpses into the life of your company. Capture a boardroom meeting, a day on-site, or some after work Friday bonding and put a filter on that fun.


5. Use your followers as your testing ground

Covergalls Workwear is a Canadian (woot woot) company inspired by the female mining experience to design and develop working clothes for women. In their Instagram post below, they shout-out to all their followers and ask for an opinion on a new product. This is a great way to show your audience that you’re listening to their feedback and determined to produce a product that everyone will love.


6. Send your community some love

Speaking of shoutouts…give your followers and customers some thanks. Instagram is a great platform for getting personal with those you do business with. Tag a company who has been supporting you the whole way, make a fun video for a special individual, or tag those who recently came to an event of yours with a word of thanks. A little really does go a long way.


7. Preview new content you’ve published

If you have a regular newsletter or frequently publish blogs, promote them on Instagram. It’s a little annoying since Instagram won’t let you hyperlink in a post, but tell people the link is your bio and then add a subscribe link to your profile page. Previewing content is a great way to generate some interest around what you’ve been writing. Or reach out to your followers and ask what they’d like to hear about next.


8. Tell a continuous story

Turn your Instagram into a series. Verizon Wireless  got really into it with their ‘The Call’ campaign. Conduct an interview with a notable industry professional, have a week-long ‘Instagram takeover’ internally where someone different from your company posts to the page, or promote a series of blog posts with multiple part Instagram posts. Make sure to label each one ‘1 of 5’, ‘2 of 5’ and so on. By connecting different posts, your followers are more likely to come back to check out what’s happening the next day. Instagram also becomes more than just a snapshot of company life, but a more in-depth way to learn about your company’s story.

tell a continuous story


Just can’t get enough? Why should you? Now check out 6 tricks for using Twitter for investor relations.

Marika Hirsch
Marika Hirsch

As Blender’s Content Manager (aka ‘Resident Wordsmith’) Marika enjoys bringing readers the latest and greatest in both digital trends and IR tips. Follow along on Twitter: