How mobile optimization affects website traffic: INFOGRAPHIC
Introduction: what affect does mobile readiness have on real website traffic?
We’ve been writing a lot lately about how having a website and investor section that’s optimized for mobile is beneficial for you and your investors. We’ve talked about making sure the email signup process is easy, any buttons are simple to tap, and presentations interactive on mobile. But how does mobile optimization stack up when looking at actual numbers? We were curious to see how two of our clients’ website statistics would change if we looked at one that was mobile optimized and one that wasn’t.
We analyzed the mobile website statistics of two of our biggest clients
Both are public companies and both are in the same industry. However, one company has a completely mobile optimized website and investor section, while the other company does not. Our goal was to find out how mobile optimization affects website traffic. Today’s infographic below shows our findings!
Conclusion: these gaps will only increase
If you read our mobile usability statistics blog a few weeks back, you saw that we’re moving even closer to a mobile-first world. The expectations for a mobile user experience are only growing: more and more people have negative opinions of websites that don’t render well on a mobile device. This infographic shows, with real numbers, how mobile optimization affects website traffic and affects the amount of time investors are spending on websites.