Mobile usability statistics that all public companies should know
Mobile usability statistics that all public companies should know
Introduction: Time for a statistical wakeup call
Being optimized for mobile is more crucial than ever for public companies hoping to gain more investor attention. Here are some mobile usability statistics we’ve found from around the web that speak directly to public companies. More and more people are switching to a mobile-first reality, and you need to create a mobile strategy now so you’re not left behind. It’s 2016, and mobile needs to be a top priority for all public companies when thinking about their investor communication strategies.
Learn what steps you still need to take with your own website by downloading our free Ultimate Mobile Optimization Test.
Mobile usability statistics: investor interaction
1. 68% of investors look at investor related content throughout the day on their mobile device. Source.
Takeaway for public companies:
Your investor focused materials need to be fully mobile optimized. And we don’t mean simply being easy to read. How easy is it for investors to download corporate presentations, your latest quarterly numbers, or to request more investor information from their mobile phones? These mobile usability statistics prove that a large crowd of investors are accessing company informaiton every day while on their smartphones.
2. 94% of investors are Apple or Android users. Source.
Takeaway for public companies:
Go where the fish are biting. Concentrate your mobile optimization efforts for iPhones and Androids. As of 2014, only 4% of investors are Blackberry users. Don’t spend all your efforts trying to look perfect across every possible platform.
Mobile usability statistics: email
3. 65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015. Source.
Takeaway for public companies:
More people are opening their emails with mobile devices. This statistic shows an over 10% jump in one quarter. Does your company send email communication to investors, such as press releases or a company newsletter? If yes, is everything fully optimized for mobile? Are you sure?
4. 70% of consumers delete emails immediately that don’t render well on a mobile device. Source.
Takeaway for public companies:
The mobile usability statistics don’t lie. If you answered no to the above, then you’re losing a big audience if your emails aren’t rendering well on a mobile device. The last thing you want is frustrated shareholders who are deciding whether or not your company is worth their time.
Mobile usability statistics: accessibility
5. 66% of smartphone and tablet users are frustrated with the page load times. Source.
Takeaway for public companies:
While a beautiful mobile website design is important to engage your users, more importantly to note is if the page loads fast enough on a mobile device. If you’ve incorporated a cool load-in effect on the homepage of your website, but it takes over 3-5 seconds to load on mobile, it won’t be worth it. After all, Kissmetrics states that if your page load time is over 3 seconds, that’s too long for almost every internet user.
6. 83% of consumers will either stop engaging or attempt to switch devices if the links and buttons don’t function well on mobile. Source.
Takeaway for public companies:
If investors can’t easily click your download links to corporate presentations on their mobile phones, they most likely will stop engaging. If they can’t figure out how your email signup works on mobile, then they won’t sign up.
Conclusion: Get ahead of the competition and get mobile optimized
The above mobile usability statistics all show that more and more consumers are jumping on their mobile devices to consume content and make business decisions. It’s time to assess your mobile readiness strategy, not just for your website but for all your digital marketing and investor initiatives. An investor’s experience on your website should be seamless, no matter what device they’re using while viewing content. Further questions? Download our eBook about easy ways to get a mobile-friendly website and take our mobile optimization test to see how you’re doing!
Marika Hirsch
As Blender’s Content Manager (aka ‘Resident Wordsmith’) Marika enjoys bringing readers the latest and greatest in both digital trends and IR tips. Follow along on Twitter:
