SEO Basics Explained in Just Minutes
What is SEO exactly? It stands for “search engine optimization” and it’s meant to improve your website’s performance in search engines… yes, but how? How does it work? And how does that relate back to you? What would your company get out of it? That’s what this post is all about, translating technical jargon into the essentials that you need to know about SEO.
SEO is the process of optimizing your website to make it easier for people to find your company through search engines like Google.
How does it work? We do little tweaks here and there in the web development side of things to help Google better understand the content that’s on your site. For instance,
Make sure you look your best in search results! Go ahead and search for yourself or your company on Google. What do you see? Hopefully, you’ll see yourself on the first page, or better yet on the top rankings! If that is the case, it’s absolute good news, but there is more to it. Take a look at the image on the left [taken from Google Webmaster Tools]:
Even if your company is on the first page and top ranking, check if the overall search result is optimized or not. Is the page title followed up with a concise yet informative phrase that best describes your company? What SEO specialists do is that, they add Meta descriptions as page summaries, which often gets used on search engines like Google. Take a look at what we did with Western Copper’s search engine marketing [image on the left above]. Instead of just saying Western Copper and Gold Corporation, the page title also tells you what the company is (in this case, “Copper and Gold Mining Company”). Underneath the description or page summary, Blender also optimized Western Copper’s exposure by adding links to the inner pages of their website.
Of course, there are a lot more to SEO than just looking good in the search results. SEO allows you to optimize your website to its fullest. So imagine all the little tweaks that we can do to improve your exposure online – from helping Google to understand images, site structure, content, URLs… and SEO for mobile as well! Every little detail counts and helps broaden your reach! Give us a call if you’d like to talk to our SEO specialist to know more!