The best mobile investor relations websites
Introduction: Investors are looking at you on mobile.
The best mobile investor relations websites are the ones that will capture the most investor attention. The IR App, with IR Magazine, surveyed 300 institutional investors at the end of 2014 about their mobile usage. The survey found that 83% of investors rely on mobile when it comes to their work, and 68% of investors look at IR related content on their mobile device. For a more in-depth look about investor mobile usage, download our ebook about 9 tips to improve investor communication with your website. But this week on the blog, we’re singing the praises of the best mobile investor relations websites. We take a look at companies from all sectors, including resources, biotech, and manufacturing. Each of these IR websites follow best practices and make accessibility and investor communication paramount.
5 of the best mobile investor relations websites
1. Amcor – visual and easy to follow
Amcor’s ‘Amcor at a Glance’ overview page in their investor relations section offers investors the most important statistics and information about the company in visual and easily digestible pieces. Their mobile IR section utilizes data visualization to really drive their points home.
2. EXL – dedicated investor website
EXL’s dedicated investor website is eye candy. Their mobile focused investor section is even better than on desktop screens. The website is beautiful to look at and even simpler to use.
3. Barrick Gold – easy access to company reports
While Barrick Gold’s investor section isn’t as dazzling as EXL’s, they rely on investor accessibility with easy to read objectives for the company followed by a section of download links. Each report is readily available for shareholders to look through.
4. Biogen – scroll through the latest webcasts
Biogen’s investor relations section begins with their objective and easy to use buttons for requesting further information and signing up for company alerts. Their latest webcasts can also easily be accessed on scroll.
5. Critical Outcome Technologies Inc. – investor connect
COTI comes from our own wheelhouse, and is a site we’re very proud of. The mobile-friendly investor overview section features investment highlights, easy investor connect opportunities through email signup and an easy path to the company’s website awards.
Conclusion: get mobile-friendly and stay current for investors
If your investor relations section, or IR website, isn’t mobile-friendly, you are losing a serious audience. If an investor tries to access your corporate presentation or latest quarterly numbers while they’re on the go, your IR section must have clear pathways to information. Don’t make the process more difficult with small text, buttons that can’t be pressed, or necessary public company materials stored away in the basement where no one can find them. Do follow the examples of the companies above and see how each industry uses the best mobile investor relations websites to their benefit.
Marika Hirsch
As Blender’s Content Manager (aka ‘Resident Wordsmith’) Marika enjoys bringing readers the latest and greatest in both digital trends and IR tips. Follow along on Twitter:
