6 tricks to master Twitter for Investor Relations
Introduction: How to use Twitter for investor relations
You loved our ‘How to use social media for investor relations’ blog back in March, so we thought we’d focus in a little and talk about that little blue bird, and how utilizing Twitter for investor relations can benefit your company. Here are 6 tips to help you navigate through Twitter’s feature to help with day-to-day investor relations communications.
1. Embed a Twitter timeline at the bottom of your IR homepage
Allow investors to keep up with you socially without leaving your site by embedding your Twitter timeline at the bottom of the homepage. Many available timeline widgets out there allow users to tweet back to your company, share an individual post, and follow you, all from your IR site. If your company has multiple Twitter accounts–say one main corporate account and a separate one for IR–an embedded timeline for your IR account can serve as a quick at-a-glance of your most recently tweeted investor news.
2. Tweet the numbers out with an infographic
Using Twitter for investor relations doesn’t have to be boring. Here are some great and colourful examples from GE and T-Mobile IR. Infographics get you around that 140 character barrier, they’re easily shareable, and make those numbers more engaging to your followers. Pick one highlight from the infographic to share in the actual tweet underneath the pic.
3. Use Twitter for earnings call Q&As
The immediacy of Twitter is what makes the social networking platform really stand out. Use the real-time aspect to have shareholders and interested parties alike tweet your company questions during your most recent earnings call. Multiple companies are already trying this out, such as T-Mobile and Twitter themselves. Let your community of followers know the appropriate hashtag to tweet with a day or two before the call (T-Mobile asked their followers to tweet their questions to #TMUSearnings, and Twitter used #TWTRearnings). During their first quarter earnings call of 2015, T-Mobile’s CEO John Legere was proud of the company’s third “open Twitter conference” and announced that the company would be taking questions “via text, and Twitter, as well as the normal dial-in questions”.
4. Know how your cashtag can work for you
We told you about cashtags last time, but want to talk about them again since no Twitter for IR list would be complete without them. A ‘cashtag’ is your comapny’s ticker symbol with a ‘$’ in front that creates its own feed. Think of it like a clickable stock symbol. Exactly like a hashtag, searching a cashtag symbol (lets say $TWTR for Twitter) will pull up a separate Twitter feed of all the market conversations going on about that company. Searching your company’s cashtag every once and a while is a great way to keep up with the conversation. Sidebar: there are other great ways to use your ticker symbol for further IR site exposure. Check out how GoDaddy used their symbol in a way barely any of the Fortune 500 have figured out.
5. ‘Quotebite’ your annual meeting or earnings call
We’re not sure if ‘quotebite’ is a real word, but it made sense for what we wanted to talk about next, so we’re making it one. Exactly how a news broadcast uses a ‘soundbite’ from an important televised event, some companies are beginning to use Twitter during their annual meetings to tweet meeting highlights and memorable quotes from the CEO. Check out how General Electric and Hewlett-Packard used Twitter in their annual meeting and earnings call. Quotebites can help make the meeting more accessible and more shareable.
6. Get familiar with Twitter lists
Many people still don’t know what the mysterious ‘Lists’ selection is at the top of their Twitter profile page of how they can greatly benefit your Twitter for investor relations strategy. Twitter lists are a curated group of Twitter users. You can create lists for yourself or subscribe to be a part of someone else’s list. You don’t have to be following someone to add them to your list. Twitter lists are great because they allow you to break the vast social network down into more manageable groups that you care about. Find influencers in your industry or lists you want your company to be a part of and subscribe to them. Being a member of various Twitter lists is a really simple but great way to get your company more exposure.