Tailor-made programs that spark investor awareness

Cut through the noise and grab the attention of investors on a global stage. Come through loud and clear to a broad, targeted readership and explain your catalytic opportunity without industry jargon.

How it works

We leverage our platform and third-party partners to connect investors with your company’s unique proposition. Through an ongoing pipeline of reports, email nurture, and video interviews, we keep your company top-of-mind. The entire campaign is told from a third-party perspective, lending credibility and cache to your selling points.

In-depth content creation

The process starts with capturing your company's story through long-form reports, short-form articles, interviews with leaders from your company, and more. The key is to zero in on what makes your company's investment thesis unique, highlighting your management team, your current projects, and any upcoming potential movement in your stock.

Distribution

Once we have an array of content with your story on lock, we distribute it through a wide variety of channels. These include our own PrivatePlacements.com and Mobile Investor platforms, as well as booking a slate of individual sites, targeted email lists, ad networks, and native ads tailored to your target demographic.

Lead generation

After your message has been widely distributed, we keep your company top-of-mind with ongoing investor nurture. The leads we bring to your company stay warm, and are continuously provided with the context they need to consider converting to shareholders. During this part of the process, we maintain an abundance of content to keep the pipeline flowing.

Analyze, target, tweak

Every step of our method is data-driven. Once campaigns are running, it's important to examine KPIs and tweak the strategy in response. We'll stop or start campaigns based on what's happening in the market. We'll add more content or make it more visible, depending on industry news, and we'll make sure to get the word out when there are important updates.

The outcome

The final result is your company's story being told in the most compelling way possible precisely to your ideal audience. Investors are drawn to your company's details, and become compelled to convert to new investors.

We keep your message consistent and engaging across multiple fronts.

Campaigns leverage the cachet of PrivatePlacements.com, our proprietary investor platform, to build trust and credibility.

Websites not only stand out but deliver quantifiable results, complementing your marketing campaign with an investor pitch page and downloads that align with your messaging.

We build, develop, and nurture your audience through 3rd-party content creation and targeted distribution.

Privaceplacements.com audience:

3,000+ accredited investors|50,000+ email list as of March 2023

60% U.S.

30% Canada

5% EU

The numbers don’t lie.

Sample analytics from our hugely successful campaigns

$5-$8

Cost per lead

25%

Average sign-up rate

80%

Content engagement

30%

Referral traffic

1 min+

Average session time

We keep good company

Frequently Asked Questions

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How long does it usually take to execute an investor marketing campaign?

The duration of an investor marketing campaign can vary widely depending on various factors, including the complexity of the campaign, the target audience, the channels used, and the campaign's goals. However, it typically takes around two to three weeks to prepare the campaign initially.
Once the campaign is launched, it runs for a month minimum, with no maximum limit. We run most investor marketing campaigns for three months or more.

How do you measure the success of an investor marketing campaign?

Measuring the success of your investor marketing campaign involves assessing various key performance indicators to determine how well the campaign is achieving its goals, and whether it is delivering a positive return on your investment. If we determine your campaign is underperforming, we adjust, test, and re-test, tweaking until we find the correct strategy.
Here are several metrics we track to calculate a campaign's success:
Website Engagement:
- Website Traffic: Monitor the increase in website traffic, especially to relevant investor relations pages.
- Time Spent on Site: Analyze how much time visitors spend on your site, indicating engagement levels.
- Page Views: Track the number of views on specific investor-related pages or content.
Email Marketing Engagement:
- Opens and Clicks: Monitor the open and click-through rates of your investor-focused emails to ensure the content is capturing the attention and interest of your target investors.
- Lead Workflow Conclusion Strategy: Upon completing a lead workflow, we track engaged leads and promptly share a segmented list with our clients. This strategic process enables focused efforts on cultivating connections with highly interested prospects.
Lead Generation:
- Number of Leads: Measure the quantity and quality of leads generated through the campaign.
- Conversion Rates: Analyze the conversion rates at different stages of the investor funnel, from initial interest to becoming a qualified lead.

What do I need to get started with an investor marketing campaign for my company?

Nothing! Simply book a meeting with our team—they'll discuss your goals, how our campaigns work, and get you started if you decide to continue forward.

Can you create custom content such as infographics for investor marketing campaigns?

Absolutely! The BLENDER team handles all marketing materials for your campaign, including custom images, ads, and infographics. Once the materials are ready, you'll have the opportunity to review and approve them.

How do you target investor marketing campaigns to specific audiences, such as investors or analysts?

BLENDER meets investors and analysts in the places they utilize on the internet, leveraging its trusted investor platform, PrivatePlacements.com, with a dedicated list of over 50,000 investors and 2,000 accredited investors. We also tap into external lists from partners with readers who have actively opted-in to receive the exact type of content we build for your campaign, ensuring those who receive your messaging are already primed to engage.

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