Category: Mining

Coeur Mining

The Situation

When Coeur came to Blender media, they had a sure challenge ahead of them. Coeur had recently undergone a re-branding effort and needed their new website to tell their story, company purpose and newly defined vision. The website they came to us with was outdated and not mobile friendly; information was difficult to find with multiple layers of navigation and design was inconsistent across varying pages on the website.

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The Solution

With any public company, finding information online, primarily through the company’s owned website, is integral to attracting investors. If potential investors are challenged in navigating through a website, they are much more likely to leave such a website and go elsewhere. Partnering with the Blender Media team, Coeur Mining set out on a strategic roadmap to build a new website with a quick turnaround.

coeur mining
coeur mining
“Prior to our website overhaul, our website was outdated, static, and was not user-friendly. Our old website was overloaded with redundant webpages, and was difficult to navigate. Our new website is essentially the polar opposite of our old site. We love the fact that our new website will change and adapt with us as we grow and develop over the years. We chose Blender because they created a comfortable atmosphere from the beginning.

Kirstie Bakke
Corporate Communications Specialist, Coeur Mining

Highlights

Bringing the website up to speed with the new Coeur re-brand
Coeur had recently completed a re-brand effort, along with a newly defined vision and specific purpose as a business. Coeur needed to bring this new story and vision to life through their website.

Making information easy to access for investors
Providing information for investors in a quick, concise manner is integral to the success of a public company. We collaborated with Coeur to build a clear and easy-to-read Investors section of the site, which included an overview of key information, events, presentations, share and stock information, analyst coverage and filings. One click and potential investors now have all of the information they need at their fingertips.

Creating a flawless experience for the Coeur team
When building a website, it’s important that the project goes smoothly and with efficiency in mind. As a Blender Media team, we set out to ensure this goal was achieved. From start to finish, we delivered a new website for Coeur in just three months, on-time and under budget.

coeur mining

Great Panther Silver

The Situation

Great Panther Silver Limited is a primary silver mining and precious metals producer and exploration company listed on the TSX and on the NYSE American.. When Great Panther came to Blender Media, the company understood the significance of an engaging and informative website for investors, though knew they had a challenge ahead.

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The Solution

Though the client knew the importance of a mobile-friendly, interactive website, their existing website was far from this. Great Panther Silver knew that they had an outdated design and user experience, and the website was not optimized for mobile. Information for investors was difficult to find, and the client was not seeing the traffic they needed to turn website visitors into investors.

Mobile search and website engagement was of the utmost importance to Great Panther Silver. While their Investor Relations team knew how integral a mobile website strategy was to their own investors, they were challenged with finding a strategic agency to help develop a custom website for their business.

coeur mining
coeur mining

Highlights

Partnering with the Blender Media team, Great Panther Silver set out on a strategic design and development process. Three areas of core focus in development of a brand new website were:

1. Tell the Great Panther Silver story

Great Panther Silver executes an impressive sustainability strategy with deep involvement in the community. As part of this strategy, Blender Media ensured that sustainability was a core focus on the website. Sustainability on the website covered the Great Panther Silver approach to sustainability, communities, safety & health, environment and CSR.

2. Engage investors through website properties

Blender Media created an interactive map that showed project locations organized by production, advanced exploration and exploration. This map allows potential investors to learn more about each project area, enabling them to consume information about active mines and exploration to engage with each property.

3. Lead generation and information gathering

Email lead generation is important to public companies, and Great Panther Silver was no different. Blender Media made the email newsletter subscription easier to view and submit through prominent areas on the website.

coeur mining
coeur mining

Conclusion:

We are thrilled with the project delivered to Great Panther Silver and are proud of the custom website that was developed for this client. Website traffic and engagement has steadily increased since launch, indicative of an investor-focused and engaged website for this client.

About Blender Media:

Blender is an award-winning design agency and a leader of investor marketing in North America. We’ve worked with over 500 private and publicly traded companies on all major stock exchanges including NYSE, NASDAQ, and TSX.

About Great Panther Silver:

Great Panther Silver Limited is a primary silver mining and precious metals producer and exploration company listed on the TSX and on the NYSE American. The company was founded in 1965 and primarily engages in silver, gold, zinc, lead, and copper mining in Mexico, where it owns the Topia Mine and Guanajuato Mine.

SSR Mining

The Situation

When SSR Mining came to us for a website redesign, they had recently become a multi-mine producer with the acquisition of a large Nevada gold mine. With freshly pumping veins running through multiple continents, the company needed a brand refresh and a website that reflected their growth and stature.

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The Solution

For this project, it was important for us to showcase every aspect of the company to the highest possible standard. We focused on creating a site with an optimal user experience that appealed to both casual browsers and potential investors.

Silver Standard Portfolio 1
The Interactive Media Awards recognize the highest standards of excellence in website design and development. The competition, founded by a nonprofit organization, is designed to elevate the standards of excellence on the Internet. We’re proud to accept the award for Best in Class investor relations website for our work on the Silver Standard website redesign.

Highlights

Custom design for each page of the website.

Addition of interactive elements across the site including a project map highlighting their assets.

Overall restructure of sitemap and information architecture to streamline navigation and improve user experience.

Revision of investor and corporate responsibility sections with clear categories.

Silver Standard Portfolio 3
Silver Standard Portfolio 4

B2GOLD: Customized Website Case Study

The Situation

B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. Their old website was not mobile or tablet friendly and was tough to navigate. The overwhelming breadth of information caused key items to be buried deep within the site.

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The Solution

We collaborated with them to revise the sitemap and information architecture, and created a fully custom website that portrayed the strength of their assets. We also built an interactive and detailed projects map unlike any other within their industry. The map accomplished one of their key goals for this project: to display the global presence of their projects in a highly visual way.

B2Gold Portfolio 1

Highlights

Custom design, animation and interactivity for key pages of the website including the corporate responsibility section and investor highlights.

Revised sitemap and information architecture.

Industry and competitive research as well as a Google Analytics review to determine what information would stay and what would be eliminated.

Highly interactive projects map to display their international assets.

B2Gold Portfolio 2
B2Gold Portfolio 3

A project map experience

B2Gold’s presence spans across four continents, so creating a global map was a great way to break down each project into easily digestible moments. The map visually highlights the company’s mining sites according to stage: producing, developing, and exploration, with key information about each project. We could talk about the project map all day, but we really think the map shines brightest when you’re seeing it for yourself.

View Map
B2Gold Portfolio 4
B2Gold Portfolio 5

Detailing the good deeds

B2Gold’s corporate responsibility page is broken down into multiple sections that review their commitment to various initiatives including community investment, educational programs, and environmental sustainability. The sticky sub-navigation makes it easy for users to jump to the section they’re most interested in learning about. We also included full screen images and anecdotes to further connect a user to B2 Gold’s community mission and showcase the company in action.

B2Gold Portfolio 6
B2Gold Portfolio 7

It’s all custom, baby!

We were really excited to build a fully custom website for B2Gold. An average website has two or three unique page designs, but with B2Gold we worked to customize almost every page. The unique designs for each page worked to give the entire website a modern and high-quality feel. We also incorporated lots of interactivity and animation to help users engage with the site’s key components.