WELL Health | Case Study
The Situation
WELL Health Technologies Corp. came to us for a complete overhaul of their brand and digital presence. As a provider of healthcare solutions, they required an approachable identity capable of inspiring trust in their vision of reimagining the Canadian healthcare system for the 21st century. People are at the forefront of everything they do—it was time their website and overall branding reflected their dedication to enhancing the healthcare experience, one patient or physician at a time.
The Solution
Starting with the logo, we worked to build a brand and website for WELL with their core principles reflected in every aspect of the design. In order to encapsulate WELL’s mission while establishing trust, we knew we needed a forward-thinking space with a bright, welcoming homepage and clearcut data points. Spurring engagement through interactive elements and an eye-catching splash video, we created a comfortable and compelling environment for visitors to learn about the connection-driven processes behind WELL’s success.
We’re honoured to receive the CSSDA awards for Best UI Design, Best UX Design, and Best Innovation for the WELL Health branding and website redesign! The CSSDA is an international web design and development awards platform that honors and showcases freelance designers, studios and agencies for work that pushes the boundaries of creativity, functionality and usability.
Highlights
Head-to-toe redesign of entire brand and web experience
Clean, custom-designed logo forms the crux of the Well brand
Abundant interactive elements drive visitor engagement
Site structure foregrounds Well’s unique business narrative from start to finish
What the WELL Health team had to say…
“We came to Blender through a referral from our CEO, drawn by their experience in investor relations and their highly creative, positive energy. Their process was a helpful branding exercise, with lots of back-and-forth discussion to pinpoint our needs. After creating a logo we’re all very happy with, the team used our assets to create a fantastic, interactive web experience. They were extremely hardworking and flexible, especially after we decided to move up our launch date. From start to finish, the Blender team listened, processed our feedback accurately, and translated it effectively into development, realizing our vision for the project. We look forward to continuing our work together!”
Chris Ericksen
Senior Vice President, Strategic Partnerships & Marketing
