AI has been dominating headlines and is quickly building a reputation as the next big sea change for a wide variety of industries. Chief among these is content creation.
We’ve already written about how ChatGPT can help you easily generate content for your public company. But other options are quickly gaining traction.
Microsoft recently launched the latest version of Bing, with native ChatGPT implementation, though there’s currently a waitlist. Another large language model in development is Google’s Bard, which the company is reportedly scrambling to finish as ChatGPT dominates the news cycle.
Each of these are powerful tools, but these massive players aren’t the only kids on the block. At the time of writing, ChatGPT has a few disadvantages:
- It lacks access to the internet
- It only has information up to 2022
- It’s often flooded with users, limiting your access
- It gets (sometimes even basic) things wrong
It’s also maybe not even the best tool for native content creation. With that in mind, here are three ChatGPT alternatives to help busy IROs and public company marketers put out well-researched, valuable content for their investor base.
Perplexity.ai
Useful for:
- Research, and research-based investor content
- Tracking down further sources for content you’ve already written
- Keep tabs on peer companies with minimal effort
- Quick bullet points to support a thesis you’ve already put together (“Why should I invest in X company?”)
Perplexity.ai bills itself as a “conversational search engine,” using similar technology to ChatGPT, but with two important differences:
- Perplexity has access to the full internet
- Perplexity cites sources, which you can check yourself
The nice thing is that you can follow the sources. So if you’re looking for information for use in a piece you’re working on (say: “gold outlook for 2023”) you can see key points, then click through the information it provides for further context. This also makes it useful for tracking the movements of peer companies.
Jasper AI
Useful for:
- Creating content of all kinds to keep investors engaged
- Generating ideas for content investors would be interested in about your company
- Improving, streamlining, and speeding up writing, for both marketing/outreach content and news releases
Jasper AI is an AI tool specifically designed to produce content for businesses. A few key features:
- Jasper is equipped with a wide variety of task-specific prompts and tools whether you’re writing an email, blog, company bio, tagline, or really anything else you can think of
- Jasper has access to the internet
- Jasper can produce specifically SEO-friendly content with quite accurate information
Jasper is built (and advertised) as a “virtual writing assistant,” providing a whole suite of services for anyone who needs to create content. It’s easy to see the utility in this for busy IROs or anyone running an investor marketing campaign.
The tool seems to be a strong choice for IR professionals looking to expand their content and thought leadership output but don’t have a lot of time.
Writesonic
Useful for:
- Generating SEO-friendly content to keep you top-of-mind with investors
- AI-generated images for use in presentations, website content, and headersCreating ad copy for use in investor marketing campaigns
Last we have Writesonic, which at first glance looks perhaps the most like ChatGPT but with a few essential, useful deviations:
- Like Jasper, it has a wide variety of templates, including landing pages, calls to action, headlines, SEO blog posts, ads for Google, Facebook, and LinkedIn, and general articles
- It can generate AI images, which can be useful in all sorts of applications
In a lot of ways, Writesonic seems like a cheaper version of Jasper, though we haven’t had a chance to compare them head-to-head. Writesonic clocks in at $12/month, though it also has a free trial.
This is just the beginning
It’s the early days for artificial intelligence. As these new technologies balloon across virtually every industry, there’s a lot more that AI can do besides content creation. We are already seeing programs that can help public companies connect with institutional investors and of course numerous AI tools for investors themselves.
This tech will only get more advanced over time, which makes it especially important to keep up with the latest developments to stay ahead of your competition.