The Company
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The Situation
B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. Their old website was not mobile or tablet friendly and was tough to navigate. The overwhelming breadth of information caused key items to be buried deep within the site.
The Solution
We collaborated with them to revise the sitemap and information architecture, and created a fully custom website that portrayed the strength of their assets. We also built an interactive and detailed projects map unlike any other within their industry. The map accomplished one of their key goals for this project: to display the global presence of their projects in a highly visual way.
Highlights
- Custom design, animation and interactivity for key pages of the website including the corporate responsibility section and investor highlights.
- Revised sitemap and information architecture.
- Industry and competitive research as well as a Google Analytics review to determine what information would stay and what would be eliminated.
- Highly interactive projects map to display their international assets.
It’s all custom, baby!
B2Gold’s presence spans across four continents, so creating a global map was a great way to break down each project into easily digestible moments. The map visually highlights the company’s mining sites according to stage: producing, developing, and exploration, with key information about each project. We could talk about the project map all day, but we really think the map shines brightest when you’re seeing it for yourself.
