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Electra Battery Materials Redesign Challenges – Improving Functionality, Look, and Brand Direction Cover Image

Electra Battery Materials Redesign Challenges – Improving Functionality, Look, and Brand Direction

Electra Battery Materials approached us to rapidly transform their digital...

ReconAfrica - A dynamic corporate website redesign that balances investor relations with corporate responsibility Cover Image

ReconAfrica - A dynamic corporate website redesign that balances investor relations with corporate responsibility

ReconAfrica (TSXV-RECO), a forward-thinking energy exploration company, sought to...

Website development & hosting for Ivanhoe Mines Cover Image

Website development & hosting for Ivanhoe Mines

Ivanhoe Mines (TSX: IVN) is a household name in the mining space. Founded by...

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Tailor-made programs that spark investor awareness

Cut through the noise and grab the attention of investors on a global stage. Come through loud and clear to a broad, targeted readership and explain your catalytic opportunity without industry jargon.

We keep good company

How we can help

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Investor Lead Generation

Gain access to a curated list of engaged investor contacts through our targeted distribution channels, ensuring your investment opportunities reach the right audience.

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PrivatePlacements.com Sponsorship

Leverage the reach of PrivatePlacements.com to spotlight your company, attracting accredited investors and enhancing your visibility in the market.

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Market Awareness

Amplify your company’s presence with content focused campaigns designed to highlight your investment opportunity, drive investor interest, and position your company as a market leader.

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ALL IN

Our comprehensive, end-to-end marketing solution covers every aspect of access to capital and investor engagement, ensuring maximum impact and seamless execution from start to finish. Available on a limited basis.

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Case Studies

Sprott
Investor Marketing Campaign
U.S. Goldmining
Investor Marketing Campaign
Hydrograph Clean Power Inc.
Investor Marketing Campaign

How it works

We leverage our platform and third-party partners to connect investors with your company’s unique proposition. Through an ongoing pipeline of reports, email nurture, and video interviews, we keep your company top-of-mind. The entire campaign is told from a third-party perspective, lending credibility and cache to your selling points.

Frequently Asked Questions

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How long does it usually take to execute an investor marketing campaign?
  1. The duration of an investor marketing campaign can vary widely depending on various factors, including the complexity of the campaign, the target audience, the channels used, and the campaign's goals. However, it typically takes around two to three weeks to prepare the campaign initially.
  2. Once the campaign is launched, it runs for a month minimum, with no maximum limit. We run most investor marketing campaigns for three months or more.
How do you measure the success of an investor marketing campaign?
  1. Measuring the success of your investor marketing campaign involves assessing various key performance indicators to determine how well the campaign is achieving its goals, and whether it is delivering a positive return on your investment. If we determine your campaign is underperforming, we adjust, test, and re-test, tweaking until we find the correct strategy.
  2. Here are several metrics we track to calculate a campaign's success:

    Website Engagement:

    • Website Traffic: Monitor the increase in website traffic, especially to relevant investor relations pages.
    • Time Spent on Site: Analyze how much time visitors spend on your site, indicating engagement levels.
    • Page Views: Track the number of views on specific investor-related pages or content.

    Email Marketing Engagement:

    • Opens and Clicks: Monitor the open and click-through rates of your investor-focused emails to ensure the content is capturing the attention and interest of your target investors.
    • Lead Workflow Conclusion Strategy: Upon completing a lead workflow, we track engaged leads and promptly share a segmented list with our clients. This strategic process enables focused efforts on cultivating connections with highly interested prospects.

    Lead Generation:

    • Number of Leads: Measure the quantity and quality of leads generated through the campaign.
    • Conversion Rates: Analyze the conversion rates at different stages of the investor funnel, from initial interest to becoming a qualified lead.
What do I need to get started with an investor marketing campaign for my company?
  1. Nothing! Simply book a meeting with our team—they'll discuss your goals, how our campaigns work, and get you started if you decide to continue forward.
Can you create custom content such as infographics for investor marketing campaigns?
  1. Absolutely! The BLENDER team handles all marketing materials for your campaign, including custom images, ads, and infographics. Once the materials are ready, you'll have the opportunity to review and approve them.
How do you target investor marketing campaigns to specific audiences, such as investors or analysts?
  1. BLENDER meets investors and analysts in the places they utilize on the internet, leveraging its trusted investor platform, PrivatePlacements.com, with a dedicated list of over 50,000 investors and 2,000 accredited investors. We also tap into external lists from partners with readers who have actively opted-in to receive the exact type of content we build for your campaign, ensuring those who receive your messaging are already primed to engage.
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