Electra Battery Materials Redesign Challenges – Improving Functionality, Look, and Brand Direction Cover Image

Electra Battery Materials Redesign Challenges – Improving Functionality, Look, and Brand Direction

Electra Battery Materials approached us to rapidly transform their digital...

ReconAfrica - A dynamic corporate website redesign that balances investor relations with corporate responsibility Cover Image

ReconAfrica - A dynamic corporate website redesign that balances investor relations with corporate responsibility

ReconAfrica (TSXV-RECO), a forward-thinking energy exploration company, sought to...

Website development & hosting for Ivanhoe Mines Cover Image

Website development & hosting for Ivanhoe Mines

Ivanhoe Mines (TSX: IVN) is a household name in the mining space. Founded by...

[email protected] [email protected]

Hydrograph Clean Power Inc.

Hydrograph  Clean Power Inc. - Article Banner Image

HydroGraph Clean Power Inc.

A company with a revolutionary proprietary technology to produce industry-leading graphene, already had a strong website and a compelling investment thesis but needed to boost its reach, clarify its story for investors, and garner further interest in their stock.
Our mission:  Generate excitement about the company.

4,200+

Leads (just $5.43 per lead)

25%+

Emails opened on average

20%+

Clickthrough rate

++

Boost in Newsletter signups

A long-form report that dives deep into the company's story A long-form report that dives deep into the company's story

Using lead generation to drive success

BLENDER's lead generation campaigns are built around long-form content, supported by an array of components that drive traffic to the company's story. The goal is first and foremost to get across what makes the company's investment thesis uniquely compelling, and to distribute that as widely as possible. Once leads are gathered, we continue to follow-up with them, keeping them warm and ensuring that the company stays top-of-mind, and giving investors multiple opportunities to become a shareholder.

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Content creation
(unique investment thesis)

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Distribution

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Lead generation

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Analyze, target, tweak

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Results
(shareholder conversions)


Features:

Landing Page
Landing PageLanding page that captures investors’ contact information
Long-form report
Long-form reportA long-form report that dives deep into the company's story
Email marketing distribution
Email marketing distributionEmail marketing distribution to boost traffic to the campaign and maximize engagement
Display ads
Display adsDisplay ads laser-targeted throughout a large, diverse network of sites that investors use every day to make decisions (including PrivatePlacements.com)
Email follow-ups
Email follow-upsEmail follow-ups to keep leads warm, keeping the company top-of-mind and driving further traffic to the stock, rather than letting leads stagnate
Lead segmentation
Lead segmentationLead segmentation to ensure contacts are laser-targeted with future messaging