U.S. GoldMining
The Challenge
Not long after U.S. GoldMining Inc. (NASDAQ: USGO) launched its tremendously successful IPO and entered the public markets in 2023, it needed a strategy to build further industry awareness of its compelling flagship project, Whistler. The company had already begun to generate significant buzz—primarily on the strength of its team and Whistler's preliminary resource estimate—so it was a good time to generate further investor interest and strike while the iron was hot.
BLENDER entered the picture quickly on the heels of USGO going public, right at the ideal moment to drive further success for the expl oration company.
In one example email:
50,286
recipients
12%
open rate
21%
clickthrough rate
5,449+
visitors to the company's in-depth report
A long-form report that dives deep into the company's storyOur Approach
How BLENDER uses lead generation to drive success
As with most of our investor marketing campaigns, lead generation formed the core of BLENDER's strategy for USGO.
Our lead generation campaigns are centered around a long-form report, which is then supported by a slate of different avenues to drive traffic to the company's story. The primary goal is to first create a compelling piece of content purpose-built to generate interest in the company's investment thesis, and then to distribute that through a variety of channels that investors actually use. This results in a flood of interested leads flocking to the company's narrative.
Once these leads are gathered, we then continue to send follow-up emails, keeping readers abreast of any updates the company may post in the meantime. This keeps the company top-of-mind and provides multiple touchpoints for investors to get involved.
BLENDER's lead generation campaigns are built around long-form content, supported by an array of components that drive traffic to the company's story. The goal is first and foremost to get across what makes the company's investment thesis uniquely compelling, and to distribute that as widely as possible. Once leads are gathered, we continue to follow-up with them, keeping them warm and ensuring that the company stays top-of-mind, and giving investors multiple opportunities to become a shareholder.
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