Investor Marketing Case Study
A company with a revolutionary proprietary technology to produce industry-leading graphene, already had a strong website and a compelling investment thesis but needed to boost its reach, clarify its story for investors, and garner further interest in their stock.
Our mission: Generate excitement about the company.
Leads (just $5.43 per lead)
Emails opened on average
Clickthrough rate
Boost in Newsletter signups
BLENDER's lead generation campaigns are built around long-form content, supported by an array of components that drive traffic to the company's story. The goal is first and foremost to get across what makes the company's investment thesis uniquely compelling, and to distribute that as widely as possible. Once leads are gathered, we continue to follow-up with them, keeping them warm and ensuring that the company stays top-of-mind, and giving investors multiple opportunities to become a shareholder.
Content creation
(unique investment thesis)
Distribution
Lead generation
Analyze, target, tweak
Results
(shareholder conversions)
Landing Page
Landing page that captures investors’ contact information
Long-form report
A long-form report that dives deep into the company's story
Email marketing distribution
Email marketing distribution to boost traffic to the campaign and maximize engagement
Display ads
Display ads laser-targeted throughout a large, diverse network of sites that investors use every day to make decisions (including PrivatePlacements.com)
Email follow-ups
Email follow-ups to keep leads warm, keeping the company top-of-mind and driving further traffic to the stock, rather than letting leads stagnate
Lead segmentation
Lead segmentation to ensure contacts are laser-targeted with future messaging