How Blender Helped B2Gold Tell Their CSR Story Online
So, you’ve decided that telling your CSR story online is a must for your business. You’ve started to discuss next steps in recent leadership meetings, and you’re responding rapidly to questions posed from your Executive Team. Your budget is starting to come together to bring your story to your website, but you’re just not sure what the end result will look like.
It’s a question (and sometimes, a concern) that we hear often, so rest assured – you’re in good company. While you might have a great idea and vision of how you want to tell your story, what it will look and feel like is often a mystery.
That’s why we’re here. And that’s also why we’re sharing one of our favourite examples of a company that’s doing great things in telling their CSR story online: B2Gold.
B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. They are one of the fastest-growing intermediate gold producers in the world and, since its inception in 2007, have evolved into an international gold mining company.
When B2Gold came to Blender, their website wasn’t mobile or tablet friendly – and quite frankly, it was difficult to navigate. The breadth of information, including their CSR story, was deep within their website, and sometimes non-existent.
That’s why we’re here…
Knowing that B2Gold wanted to tell their story in such a way that displayed their global presence of their products in a highly visual, easy-to-consume way, we were ready to take on the challenge.
Working closely with the client, we collaborated to revise the sitemap and information architecture so we could, first and foremost, develop the framework. It was important to demonstrate B2Gold’s strengths of their assets, including their CSR work, and it was even more important to outline how the site would perform before determining what it would look like.
The Result – Their CSR Story Online
The result of this work was a truly interactive and detailed project map that rivaled the very best in the industry (spoiler bias: we think the map we created for B2Gold is the very best). This map accomplished their overall goal, which was to accurately display the global presence of their business and projects from Asia-Pacific to South America.
To experience the interactive map for yourself, click here.
The CSR portion of B2Gold’s website was also a priority; with active work in responsible mining, social responsibility, occupational health and safety, environment and biodiversity, it was important to tell the entire story in an easy-to-consume, responsive way.
B2Gold’s CSR site focused around image-based storytelling on mobile, desktop and tablet-responsive pages, making it easy for prospective investors to view and digest.
So, what should you look for when selecting your agency?
When you’ve decided that telling your CSR story online effectively is a must for your business, there are three things you need to look for when selecting your partner agency.
- Find an agency that works within Investor Relations
If you’re crossing your fingers and hoping that any agency will work, we hate to break the bad news to you – but they probably won’t. Working in IR is a whole new ball game, so you need to find an agency that has a positive track record within investor relations. Be sure to request case studies from clients who are in your industry.
- Ask the question: what happens when you’re finished my project?
One red flag of a potential agency partner is one that leaves when the project is complete.
What happens if you find bugs a few months later? What happens if a broken link is found just a few days after the contract is complete?
Look for an agency who will be with you every step of the way – not one that leaves you when your website has launched.
- Request to see examples of CSR sections they’ve developed and launched.
We’ve talked about the importance of CSR for your business, and while you might have a storytelling concept that you love, it’s important to receive feedback from the agency who will build your CSR online presence.
What works? What doesn’t? What will differentiate you from competition? What’s your favourite CSR section that your team has built?
Ask these questions from a potential agency so you can truly understand their grasp of the industry and the importance of telling your CSR story online.
We loved working with B2Gold here at Blender, and we couldn’t have been more proud of the final result. As you’re starting your CSR storytelling journey, and while you’re identifying potential agency partners, keep this blog bookmarked – we’re sure it will provide inspiration as you move forward.