Most of the following article was written by ChatGPT, the buzzy new language model developed by OpenAI. Parts of its responses have been edited or cut down for cohesion, but it’s absolutely wild how effective this thing is. And, to this copywriter, a bit terrifying. Through this exercise, I’ve found that ChatGPT is best used with a steward who understands what makes effective content. For example, in generating headlines for this article, the ones it came up with weren’t very good, but when I input my ideas, it improved upon them immensely. So keep that in mind.
Anyway, onto the article:
For public companies, communicating with investors is a crucial aspect of building and maintaining their reputation. Keeping investors informed about a company’s performance and future plans can help build trust and confidence in the brand. With the rise of AI technology, companies now have access to powerful tools such as ChatGPT that can assist in streamlining their investor communication efforts.
Developed by OpenAI, ChatGPT is a language model that uses deep learning algorithms to generate human-like text. By leveraging this technology, public companies can create engaging and informative investor communications that effectively convey their message. In this article, we will examine how public companies can use ChatGPT to enhance their marketing efforts to investors and drive growth.
How to use ChatGPT
To use ChatGPT, simply input a prompt or question and the model will generate a human-like response. The quality and accuracy of the response depend on the quality of the input, so it’s important to provide specific and focused prompts for the best results.
Good prompts for a public company using ChatGPT include:
- Provide an overview of the company’s financial performance for the past quarter.
- Explain the company’s strategy for expanding into new markets.
- Discuss the company’s plans for developing new products and services.
A couple caveats
It’s important to note that ChatGPT, like any AI technology, is not perfect and has its limitations. The model can sometimes generate responses that are inaccurate or inappropriate, especially when provided with ambiguous or poorly defined prompts.
Additionally, the model may struggle to understand complex or technical topics and may require additional training or customization to meet the specific needs of your business.
Therefore, it’s important to exercise caution and carefully review the output generated by ChatGPT before using it for important tasks such as investor communication. [Author’s note: ChatGPT also currently doesn’t have internet access itself, or access to any information prior to 2021, so if you want to use it for up-to-date data, you’ll have to paste it into the tool. See how that works below.]
The following are a few prompts that your company can use to leverage ChatGPT’s incredible potential to more quickly generate content, get your message out there, and effectively discuss your investment thesis.
1. Summarize press releases
Example prompt: “Please summarize the following press release in one concise paragraph: [Insert press release text here]. The summary should highlight the main points and key information, such as new product launches, partnerships, financial results, etc.”
The results generated by ChatGPT in response to the prompt can be used for a variety of purposes, depending on the context and the intended audience. Some potential uses of the results include:
- Quickly disseminating important information to stakeholders such as investors, employees, or customers.
- Providing an executive summary or overview of a press release, report, or other documents for internal use or for distribution to the public.
- Creating social media posts or other marketing materials that succinctly communicate key messages to a target audience.
- Offering insights and analysis of data for informed decision-making.
By generating a concise and accurate summary of a press release or other document, ChatGPT can help save time and effort, and ensure that key information is communicated effectively.
2. Write email updates for your stakeholders
Example prompt: “Generate a 300-word email news update for our stakeholders, summarizing the key points from the following information: [Insert information here]. Please ensure that the email is written in a professional and informative tone and that all important details are included. Additionally, please include any other relevant updates or developments that you think would be of interest to our stakeholders.”
This ChatGPT prompt would be useful as it allows the user to provide specific information that the model can incorporate into a comprehensive and well-written email news update. By automating the summarization process and incorporating relevant details, this prompt saves time and effort and ensures that important information is communicated effectively to stakeholders.
3. Generate content for investor presentations
Example prompt: “Please summarize the following information into a concise and compelling narrative that can be included in an investor presentation: [Insert information here]. The summary should highlight key takeaways and provide a clear understanding of the information for the intended audience. The narrative should be written in a professional and persuasive tone, and should be structured in a way that clearly communicates the most important information.”
This ChatGPT prompt would be useful as it allows the user to easily transform complex information into a concise and compelling narrative for an investor presentation.
4. Write managements bios
Example prompt: “Generate a professional and informative management bio for [Name of individual], incorporating the following information: [Insert information here]. The bio should include key details, such as education, experience, and accomplishments, and should be written in a clear and concise manner. The tone of the bio should be appropriate for a wide range of audiences, including investors, customers, and employees.”
This ChatGPT prompt would be useful to public companies as it streamlines the process of creating comprehensive management bios, saving time and effort.
5. Write pages for your website
Example prompt: “Generate a comprehensive and informative description of our [Name of project] project, incorporating the following information: [Insert information here]. The description should provide a clear understanding of the project’s goals, progress, and potential impact, and should be written in a professional and engaging tone. The description should also be structured in a way that is easy to understand and appealing to a wide range of audiences, including investors, customers, and employees.”
This ChatGPT prompt could be used by a public company to easily create a detailed and engaging description of a specific project for use on their website or other marketing materials.
6. Write summaries on macro market conditions, company plans and more
Example prompt: “Generate a brief and insightful summary on the current state of the uranium market, including key trends and factors affecting the market, and explain how EXAMPLE COMPANY plans to capitalize on these trends. The summary should be written in a clear and concise manner and should highlight the unique opportunities and advantages that EXAMPLE COMPANY possesses in the market. The tone of the summary should be confident and persuasive, demonstrating EXAMPLE COMPANY’s expertise and commitment to success in the uranium market.”
[Author’s note: The above prompt could be switched to write about ANY market, and ANY company, with the right information.]
A next-generation tool that’s easy to use
ChatGPT is a valuable asset for public companies in the marketing space. With its ability to quickly generate high-quality content, from summaries to detailed project descriptions, it streamlines the process of creating materials that are tailored to the needs of the company and its stakeholders. Whether used for creating investor presentations or website content, ChatGPT offers a fast and effective solution for automating content creation, saving time and effort while ensuring that key information is communicated clearly and effectively.