Blender was a sponsor and an award presenter for the 2015 US IR Magazine Awards. Instead of simply giving away the award and posing for a photo on stage, we decided to do something that no one would be expecting.
We created a boxing-themed mini-campaign that pitted each nominee against each other. The campaign featured an animated and interactive website with nominee stat-cards for social media sharing. We also produced a teaser video to generate buzz around the awards night, and it was shown to all the attendees the night of the event.
Blendermedia.com site traffic increased 41% week over week.
Facebook and Twitter reach increased almost 400%.
Over 2,200 views of the teaser video on Facebook with less than $150 in advertising spend.
The campaign was such a hit that we were finalists in the 2015 Nextmedia DigiAwards.