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Developing Ballard.com - A Collaborative, User-Focused Web Project Cover Image

Developing Ballard.com - A Collaborative, User-Focused Web Project

Ballard Power Systems, a global leader in fuel cell technology, sought to revamp...

Skyharbour Case Study Cover Image

Skyharbour Case Study

Skyharbour is a prominent player in its industry, known for its diverse project...

Electra Battery Materials Redesign Challenges – Improving Functionality, Look, and Brand Direction Cover Image

Electra Battery Materials Redesign Challenges – Improving Functionality, Look, and Brand Direction

Electra Battery Materials approached us to rapidly transform their digital...

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Tailor-made programs that spark investor awareness

Cut through the noise and grab the attention of investors on a global stage. Come through loud and clear to a broad, targeted readership and explain your catalytic opportunity without industry jargon.

Hydrograph Clean Power Inc.

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HydroGraph Clean Power Inc.

A company with a revolutionary proprietary technology to produce industry-leading graphene, already had a strong website and a compelling investment thesis but needed to boost its reach, clarify its story for investors, and garner further interest in their stock.
Our mission:  Generate excitement about the company.

4,200+

Leads (just $5.43 per lead)

25%+

Emails opened on average

20%+

Clickthrough rate

++

Boost in Newsletter signups

A long-form report that dives deep into the company's story A long-form report that dives deep into the company's story

Using lead generation to drive success

BLENDER's lead generation campaigns are built around long-form content, supported by an array of components that drive traffic to the company's story. The goal is first and foremost to get across what makes the company's investment thesis uniquely compelling, and to distribute that as widely as possible. Once leads are gathered, we continue to follow-up with them, keeping them warm and ensuring that the company stays top-of-mind, and giving investors multiple opportunities to become a shareholder.

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Content creation
(unique investment thesis)

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Distribution

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Lead generation

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Analyze, target, tweak

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Results
(shareholder conversions)

Features:

Landing Page
Landing PageLanding page that captures investors’ contact information
Long-form report
Long-form reportA long-form report that dives deep into the company's story
Email marketing distribution
Email marketing distributionEmail marketing distribution to boost traffic to the campaign and maximize engagement
Display ads
Display adsDisplay ads laser-targeted throughout a large, diverse network of sites that investors use every day to make decisions (including PrivatePlacements.com)
Email follow-ups
Email follow-upsEmail follow-ups to keep leads warm, keeping the company top-of-mind and driving further traffic to the stock, rather than letting leads stagnate
Lead segmentation
Lead segmentationLead segmentation to ensure contacts are laser-targeted with future messaging
We keep good company

How we can help

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Investor Lead Generation

Gain access to a curated list of engaged investor contacts through our targeted distribution channels, ensuring your investment opportunities reach the right audience.

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PrivatePlacements.com Sponsorship

Leverage the reach of PrivatePlacements.com to spotlight your company, attracting accredited investors and enhancing your visibility in the market.

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Market Awareness

Amplify your company’s presence with content focused campaigns designed to highlight your investment opportunity, drive investor interest, and position your company as a market leader.

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ALL IN

Our comprehensive, end-to-end marketing solution covers every aspect of access to capital and investor engagement, ensuring maximum impact and seamless execution from start to finish. Available on a limited basis.

Learn more

Case Studies

Sprott
Investor Marketing Campaign
U.S. Goldmining
Investor Marketing Campaign
Hydrograph Clean Power Inc.
Investor Marketing Campaign

How it works

We leverage our platform and third-party partners to connect investors with your company’s unique proposition. Through an ongoing pipeline of reports, email nurture, and video interviews, we keep your company top-of-mind. The entire campaign is told from a third-party perspective, lending credibility and cache to your selling points.

Frequently Asked Questions

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How long does it usually take to execute an investor marketing campaign?
  1. The duration of an investor marketing campaign can vary widely depending on various factors, including the complexity of the campaign, the target audience, the channels used, and the campaign's goals. However, it typically takes around two to three weeks to prepare the campaign initially.
  2. Once the campaign is launched, it runs for a month minimum, with no maximum limit. We run most investor marketing campaigns for three months or more.
How do you measure the success of an investor marketing campaign?
  1. Measuring the success of your investor marketing campaign involves assessing various key performance indicators to determine how well the campaign is achieving its goals, and whether it is delivering a positive return on your investment. If we determine your campaign is underperforming, we adjust, test, and re-test, tweaking until we find the correct strategy.
  2. Here are several metrics we track to calculate a campaign's success:

    Website Engagement:

    • Website Traffic: Monitor the increase in website traffic, especially to relevant investor relations pages.
    • Time Spent on Site: Analyze how much time visitors spend on your site, indicating engagement levels.
    • Page Views: Track the number of views on specific investor-related pages or content.

    Email Marketing Engagement:

    • Opens and Clicks: Monitor the open and click-through rates of your investor-focused emails to ensure the content is capturing the attention and interest of your target investors.
    • Lead Workflow Conclusion Strategy: Upon completing a lead workflow, we track engaged leads and promptly share a segmented list with our clients. This strategic process enables focused efforts on cultivating connections with highly interested prospects.

    Lead Generation:

    • Number of Leads: Measure the quantity and quality of leads generated through the campaign.
    • Conversion Rates: Analyze the conversion rates at different stages of the investor funnel, from initial interest to becoming a qualified lead.
What do I need to get started with an investor marketing campaign for my company?
  1. Nothing! Simply book a meeting with our team—they'll discuss your goals, how our campaigns work, and get you started if you decide to continue forward.
Can you create custom content such as infographics for investor marketing campaigns?
  1. Absolutely! The BLENDER team handles all marketing materials for your campaign, including custom images, ads, and infographics. Once the materials are ready, you'll have the opportunity to review and approve them.
How do you target investor marketing campaigns to specific audiences, such as investors or analysts?
  1. BLENDER meets investors and analysts in the places they utilize on the internet, leveraging its trusted investor platform, PrivatePlacements.com, with a dedicated list of over 50,000 investors and 2,000 accredited investors. We also tap into external lists from partners with readers who have actively opted-in to receive the exact type of content we build for your campaign, ensuring those who receive your messaging are already primed to engage.
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